The next time an expert tells you that a marketing or conversion tactic “works”... ask this question:

“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”

Watch the video / add your comments here:

https://youtu.be/d3sWWBxRrvk

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com