Make Your Message a Movement™: Brand Clarity & Client Attraction for Coaches, Speakers, and Authors

Are you ready for 2024?

My friend and client, Elaine Lou Cartas, and I sat down to have a completely transparent, unfiltered, and unedited conversation about all of our predictions for the coming year.

Essentially, we’re inviting you into our personal Voxer conversations.

So grab some popcorn as we spill the tea on everything that 2024 has in store for us.

Elaine Lou Cartas is an award-winning business coach, career coach, and speaker for women of color and allies. She specializes in helping women of color entrepreneurs and industry leaders land their dream career and create business opportunities through authentic relationships both online and offline. She has been featured in Forbes, Business Insider, Money Magazine, among others.

In this episode, Elaine and I are excited to let you in to our world where we are talking all about:

Elaine and I always have a blast when we’re together and this episode flies by! I hope you’ll hit play for all of the scary, exciting, and completely surprising challenges and opportunities 2024 is bringing us!

Favorite quotes from this episode:

“I could make a lot of money if I did a course. But knowing that people are not going to get the success and the results they deserve doesn’t sit well with me. ” — Elaine Lou Cartas

“There’s a balance of the vulnerability and not being picture perfect, but also you do not have to share every little detail.” — Tiffany Neuman

“Storytelling is important, but it’s always to you what you share, how much you share, and if you’re ready to share it.” — TN

“if we’re spending 50 % of our time creating this content, what’s really happening in the backend? How are we showing up for our teams? How are we showing up for our clients?” — TN

“The best compliment for being a business owner is having referrals and renewals. You shouldn’t have to market and try so hard unless you have a very bad service or product.” — ELC

Links Mentioned In This Episode:

Connect with Elaine on her website.

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“Finding unity is what we’re all here for.” — Alex Golden

How can your health connect to whole life transformations?

My friend and client Alex Golden joins me in The Legacy Lounge to answer this question and so much more!

Alex is the co-founder of Zesty, the company that helps coaches, practitioners, and leaders accelerate their transformations by finding wholeness in their lives through our signature functional NLP and 4-bodies framework.

In this episode, Alex has so much wisdom to share about connecting with yourself to connect with your people and the world. We covered so much ground and talked all about:

I’m so excited for you to meet Alex—I know you’ll feel inspired to connect deeply with yourself so you can set the stage to transform your life.

Favorite quotes from this episode:

“If you can do it in health, you can do it anywhere.” — Alex Golden

“Without an emotional compass to answer our own internal questions about what is best for us, what we want, what makes us feel good and all of that, there is no life of empowerment.” — Alex Golden

“All we are looking for is the leaders out in the world who want to make a ripple.” — Alex Golden

“People can smell inauthenticity from a world away.” — Alex Golden

“it’s crucial to talk legacy because talking legacy ensures that we’ll actually get there.” — Alex Golden

“I’d rather just tell you what I still have to work on than feeling like I need to hide it” — Alex Golden

“Marketing is magical. Branding, super magical. You can’t not do it. On the other hand, having beautiful branding where you’re not living the stuff that you say, that won’t work either.” — Alex Golden

Links Mentioned In This Episode:

Learn more about Zesty’s upcoming Habit Transformation Accelerator

Connect with Alex and Megan on their beautiful new website or on Instagram.

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“Finding unity is what we’re all here for.”—Alex Golden

How can your health connect to whole life transformations?

My friend and client Alex Golden joins me in The Legacy Lounge to answer this question and so much more!

Alex is the co-founder of Zesty, the company that helps coaches, practitioners, and leaders accelerate their transformations by finding wholeness in their lives through our signature functional NLP and 4-bodies framework.

In this episode, Alex has so much wisdom to share about connecting with yourself to connect with your people and the world. We covered so much ground and talked all about:

I’m so excited for you to meet Alex—I know you’ll feel inspired to connect deeply with yourself so you can set the stage to transform your life.

“If you can do it in health, you can do it anywhere.”—Alex Golden

“Without an emotional compass to answer our own internal questions about what is best for us, what we want, what makes us feel good and all of that, there is no life of empowerment.”—Alex Golden

“All we are looking for is the leaders out in the world who want to make a ripple.”—Alex Golden

“People can smell inauthenticity from a world away.”—Alex Golden

“it's crucial to talk legacy because talking legacy ensures that we'll actually get there.”—Alex Golden

“I'd rather just tell you what I still have to work on than feeling like I need to hide it”—Alex Golden

“Marketing is magical. Branding, super magical. You can't not do it. On the other hand, having beautiful branding where you're not living the stuff that you say, that won't work either.”—Alex Golden

Learn more about Zesty’s upcoming Habit Transformation Accelerator

Connect with Alex and Megan on their beautiful new website or on Instagram.

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If you loved this episode, leave us a review.

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“Honestly, I don’t love to shop. What I love to do is get to know someone and then pick out clothes that match them.” — Katie Allen

Does the thought of putting together an outfit or a seasonal wardrobe excite or frighten you? Either way, the task can often feel overwhelming!

Enter my friend and client Katie Allen. She helps women put on their power.

We’re similar in the way that we see our work as a way to help out clients express the essence of who they are.

Katie has been passionate about style her entire life. But it wasn’t until she started her own journey of personal growth that she realized how important it is to look good so we can feel even better.

She’s an expert at showing her clients how to make style feel fun again, how to make self confidence feel attainable again, and how to start attracting the life you’ve always wanted.

In this episode, I sat down with Katie for a really fun conversation on personal styling, legacy branding, and all the ways they integrate with each other:

I’m so excited for you to meet Katie—I know you’ll feel motivated to start rediscovering your own sense of style!

Favorite quotes from this episode:

“Branding is a lot about how to come back, how to find your essence.” — Tiffany Neuman

“Honestly, I don’t love to shop. What I love to do is get to know someone and then pick out clothes that match them.” — Katie Allen

“If you want to be seen as a leader, as an authority, and really on your game, you have to invest in your style” — Tiffany Neuman

“You can be casual and still be put together..” — Katie Allen

“Everyone has a style, whether you think so or not, and whether you consider yourself stylish or not has nothing to do with it.” — Katie Allen

“One word I’d love to take out of the dictionary is fashionista.” — Katie Allen

“Tiffany is like the ultimate guru of branding.” — Katie Allen

Links Mentioned In This Episode:

Access Katie’s Exclusive Podcast, on What to Wear to Your Next Photoshoot

Connect with Katie on her website and Instagram.

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“I was diluting my messaging because I was trying to be for everyone.” — Alex Pursglove

I love connecting with fellow women entrepreneurs who LOVE to talk about building a business through aligned action and a mindset of spiritual surrender. (Instead of those old tired hustle and bro-marketing strategies that have burned us all out, amiright?)

So, when I met Alex Pursglove, and learned a little bit about her journey and how it was so similar to mine, I knew I had to invite her into the Legacy Lounge to share some wisdom with you!

From embracing personal growth and shifting limiting beliefs, Alex Pursglove transformed from a people-pleasing, self-criticizing, and struggling solopreneur into an unapologetic and passionate woman running a thriving coaching business. Once she learned how to become more fully expressed, she 10X’d her business in under two years while strengthening her marriage, spirituality, and personal fulfillment. Alex is dedicated to helping other women make leaps forward in business by accessing their divine intuition, cultivating conviction in their value, and becoming fully expressed.

In this episode, sat down with Alex to discuss all the juice-y ins and outs of what it means to be a woman business owner today:

I’m so excited for you to meet Alex—I know you’ll feel motivated to test out some of these methods!

Favorite quotes from this episode:

“If you start owning your value from the inside out, all the external results start changing in your midst.” — Alex Pursglove

“I’ve learned to embrace a more feminine approach (to business) of surrender. It means trusting in how things are unfolding, trusting in yourself, trusting in God or higher power to know that you’re being supported and that everything is working for you.” — TIffany Neuman

“Legacy to me is about helping other people recognize their beauty and their greatness within themselves so that they can keep passing that on to the people after them.” — AP

Links Mentioned In This Episode:

Download Alex’s E-Book, Cultivating Deeper Trust

Connect with Alex on her website and Instagram.

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The world needs as much loving kindness as it can get right now! I mean, who do you know that couldn’t use an extra kind thought sent their way?

Consider all the people you interact with on a given day: your family, your team members, the mail person, the store clerk, etc. Every single one of those people deserve loving kindness.

And I’m going to show you the simplest way to spread that loving kindness in less than 3 minutes today.

This practice is helpful especially when you’re working toward cultivating relationships within your business, from growing your team to networking with other entrepreneurs.

And the best part about this practice? It uplifts and elevates your own energy too.

Today, simply press play and follow my guidance. In less than 3 minutes you will have created a radical energy shift for yourself and another human being of your choosing!

Links Mentioned In This Episode:

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“The secret sauce for somebody that’s scaling is resilience.” — Deborah McDaniel

Building an incredible team that supports your business is hard work! Developing operations and workflows for a team is also no small feat.

If you’re an entrepreneur, solopreneur, or CEO, perhaps you’ve been trying all the ways to help your business scale and grow WITHOUT pulling your hair out or burning out in the process.

Here’s my best advice for you: growing and scaling should not be done alone. You need a partner, and a trusted team, in your business to act as a sounding board, a guide, and even the voice of reason when you have hit your limit.

At Your Legacy Brand, after lots of trial and error, I’ve hit the jackpot. I have an incredible team of women (and one man) from a diversity of backgrounds and experiences – and they’re all led, organized, and encouraged by one absolutely incredible woman.

I’d even call her my secret weapon.

Deborah McDaniel is a Business Growth Strategist and Coach for women entrepreneurs stuck in what she calls the “six-figure burnout loop.” After spending over a decade in Corporate America as a corporate trainer & project manager, she has spent the past 2 years as the strategic partner for women founders scaling their business to multi-six and seven-figures from the inside out by helping them create and implement the systems, processes, team, and strategies that free up their time and the creative space they need to break through their six-figure glass ceiling without the stress and uncertainty, and definitely without burning out in the process.

Deborah McDaniel is also my COO. She brings a wonderful energy to my team, understands and accommodates for my own working style, and has revolutionized the way Your Legacy Brand operates.

And in this episode Deborah—or Deb, as I call her—is joining me on the podcast as my featured Legacy Leader on Teams, and so much more.

There’s lots of juicy conversation in this episode and I hope you’ll grab your favorite beverage and sit down with us to talk all about:

I’m so excited for you to introduce you to Deb—I know you’re going to learn so much from her and totally love this conversation.

Favorite quotes from this episode:

“I fell in love with the process of being behind the scenes, helping somebody bring their content to life.” — Deborah McDaniel

“First of all, don’t feel bad if you’re struggling growing a team because we’re all still learning.” — TIffany Neuman

“You are the lighthouse for your team.” — DM

“You can have all the diversity that you want on your team. But if you don’t have inclusive practices that make people feel psychologically and socially safe to share their opinions, you don’t really have diversity. You have performance.” — DM

Links Mentioned In This Episode:

Follow Deborah on Instagram

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Whether you’ve been in business for a week or 10 years, it’s time to think about your team on a deeper level.

Your business’s team has the potential to catapult you into the next level or keep you stuck. This is why it’s important to stop and take stock of all of the people, including yourself, who are helping to make your vision a reality.

Ideally, your team should bring out the best in you and the best in each other. Every member should bring a different strength to the table that complements the whole. A great team is made up of a diversity of perspectives, backgrounds, and experiences that you, as the leader, can pull from and build upon.

But how do you get there? What if you’re a solopreneur, holding down the fort all on your own? What about if you’ve been building a team, but you’re just not feeling the good vibes quite yet?

This is the episode for you, and every business owner at any experience level. In this brief, 5-minute episode, I will:

The members of a team make or break a business. Now’s the time to make sure you have the right people in place who are excited about your mission.

Links Mentioned In This Episode:

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Abundance has become a buzz word over the last few years, but this is a word that I have been grappling with over the last 10 to 15 years.

I have been blessed to have learned from mentors such as Mary Morrisey, Bob Proctor, and many of my incredible clients who I also view as mentors. But the mentor who totally changed my perspective on abundance was Peleg Top. He introduced me to the idea that abundance does not have to be complicated.

In fact, it can be as simple as a prayer.

In this special 2-minute Legacy LoveNote that I initially shared with the ladies of my Legacy Lounge Collective, I’m sharing this simple prayer for abundance with you. Because what is the point of building a Legacy Brand if we’re not able to enjoy ease and abundance?

Press play and be guided toward more abundance now.

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It can feel scary to take the next step or leap for ourselves and our business. There are those decisions that we know we need to make and those things that we know will ultimately be good for us, but in the moment feel like a bit of a risk.

I’m here to help guide you past those blocks today.

In this special 3-minute Legacy LoveNote that I initially shared with the ladies of my Legacy Lounge Collective, I’m sharing the wisdom that came to me through one of my Legacy Brand Foundations® clients. And I’m going to help you begin uncovering the next step in your entrepreneurial journey that will help you unlock the door to joy and abundance.

Once you’re ready to step into the magic you’ve been dancing around, your whole perspective will change!

Links Mentioned In This Episode:

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