<p>The IAB has a proposal to rearchitect how identity is handled online. But will it fly? Also, what will happen when (probably not if) mobile IDs go out the window as well? We'll also give you the latest on the CCPA.</p>

The IAB has a proposal to rearchitect how identity is handled online. But will it fly? Also, what will happen when (probably not if) mobile IDs go out the window as well? We'll also give you the latest on the CCPA.

Making A Hash Of Identity - E81

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

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Making A Hash Of Identity - E81

Making A Hash Of Identity - E81

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