Grocery Guru Episode 11: Grocery Sales Christmas 2020: Who Are the Winners and the Turkeys?
Join Andrew Grant and Darren A. Smith in the eleventh episode of Grocery Guru: Are there any Christmas Turkey Leftovers? It's that time of the year where we get to reflect upon the results of the Christmas 2020 trading period. Who were the winners and who were the turkeys when we take a look at the Christmas grocery sales 2020?
You Can Read the Full Grocery Sales Christmas 2020 Episode Transcript Below:
Darren A. Smith:
Welcome to, this is week 11 of the Grocery Guru, with Andrew Grant. Andrew, how are you?
Andrew Grant:
Yes. Happy New Year, Darren. Season's greetings.
Darren A. Smith:
Yes. Thank you. How was your Christmas?
Andrew Grant:
Yeah, very good. Very good. I can't remember what part of lockdown we were in, but yeah, it was a pretty good Christmas, despite.
Darren A. Smith:
Yes. Then we had the announcement on Monday. But, let's ignore that, move on straight onto grocery stuff. So, I believe the title of the episode you've given us this week is, Are There Any Christmas Turkey Leftovers? Which has intrigued me, because I know nothing about what we're going to talk about this week.
Andrew Grant:
Okay. Christmas turkeys left over, maybe was the full title.
Darren A. Smith:
Ah, that one.
Andrew Grant:
No. It's that time of the year where obviously, you get to see who were the winners and the turkeys over Christmas. So the latest Kantar data came out, I think on Tuesday or maybe Wednesday. Tuesday, I think. So here we go, Darren. Which multiple do you think was the best performing over Christmas, by a long chalk?
Are there any Christmas Turkeys Left?
Darren A. Smith:
Really? Okay. Best multiple. And is this growth on growth?
Andrew Grant:
Sorry. Let's say the best grocer.
Darren A. Smith:
The best grocer, okay. Is this growth on growth, or best overall market share?
Andrew Grant:
No, no. This is market share. This is growth in the however many weeks up to Christmas.
Darren A. Smith:
Okay. All right.
Andrew Grant:
12 weeks up to the 27th of December, the country's fastest-growing food retailer was?
Darren A. Smith:
I'm going to go Aldi. Now, I'm going to go, Aldi, because I think they were doing very well. We shopped in late December, or just before Christmas Day, and we found things like prawn rings, which were cracking value.
Andrew Grant:
Okay.
Darren A. Smith:
It was something like £3.80 for this prawn ring of 70 prawns.
Andrew Grant:
Okay. All right. So your answer is Aldi?
Darren A. Smith:
It is.
Andrew Grant:
I'll change the question then. Which was the worst-performing retailer over Christmas? Because it's the same answer, Darren.
Darren A. Smith:
Oh, is it?
Andrew Grant:
Oh, yeah. Absolutely. Aldi only showed 6% growth in a market that grew by 11.3.
Darren A. Smith:
Wow.
Andrew Grant:
I know. I was shocked for about five seconds, but there's a very obvious answer.
Darren A. Smith:
All right. So obvious that I don't know it. I can't even reach for it. So let me just understand. So they were five points of growth behind the average, Aldi?
Andrew Grant:
Behind the average. And when I tell you who the biggest, or when you guess who the biggest grower is, they were 30-odd points behind the biggest grower.
Darren A. Smith:
Okay.
Andrew Grant:
So what have we been talking about, quite a few of the last 10-odd episodes? What's been the biggest change in grocery this year because of the pandemic?
Darren A. Smith:
Okay. So we're talking about online shopping, I guess.
Andrew Grant:
Okay. And what haven't Aldi got?
Darren A. Smith:
Online shopping. Very good point, Andrew. Very good point. I think you've caught me out.
Andrew Grant:
Absolutely. So I think Aldi has really, really suffered. If you think the last three or four years we've expected to see double-digit growth from the likes of Aldi and Lidl. A lot of it because of new stores, obviously. But yeah,