Using lazy marketing to skyrocket your business We're Making Conversations about lazy marketing Count!

 

"What happens if you could have a strategy created by you internally? Well then, there's no bias, there's no risk is there, because it's your strategy, not been built by anyone with a vested interest..."

Al Tepper, Making Conversations Count (February 2022)

 

You're a small business or company and you want to do marketing but don't know how.

You've been told by agencies that in order to get results, you need to invest large sums of money into their services.

This is not always the case.

In fact, using lazy marketing can be a boon for smaller businesses who want more control over their budget and results.

In this episode of the "Making Conversations Count" podcast, Al Tepper from Tep-fu joins Wendy Harris and they discuss how lazy marketing can help you avoid overspending on unnecessary services while still getting the results you want.

You'll learn:

 

• What does using lazy marketing actually look like in a business?
• Why you need to think very seriously if you're considering using a marketing agency
• Why you need to stop thinking negatively when you're thinking of the word 'lazy'
• Why using lazy marketing keeps you in control even when you outsource
• Why you need to stop deluding yourself that your marketing is currently working
• Why your claims that you're too 'busy' to do marketing are more than likely a fiction you're telling yourself

Want some immediate wins?

Check your business against the Marketing Mastery Score Card:

http://www.marketingmasteryscore.com/

More about Al:

Al Tepper has 22+ years of strategic and operational marketing leadership experience. Al has worked with large global brands including Accenture, IBM, KPMG, the Guardian along with thousands of smaller organizations.

Al's experience covers almost all areas of the marketing sphere for both business and consumer-facing organizations and he now consults on strategy for small businesses without marketing leaders. He turns business leaders into marketing leaders. Through his consultancy and through his marketing academy.

Additionally, Al also coaches business leaders on content creation and how to leverage Linkedin.

Connect with Al via LinkedIn: https://www.linkedin.com/in/altepper/

Al's website: https://www.tepfu.com/

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

 

Missed our previous episodes?

 

You can catch up with any of the other guests we've been making conversations count with, here:

https://makingconversationscount.com/episodes/

 

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc)...

Carrying On The Conversation about trench leadership with Simon Kardynal

(Low on data? Listen to a lower quality version here)

Carrying on the conversation is important, especially when it comes to trench leadership.

In this bonus episode, Wendy Harris and producer Neal Veglio chat about the most recent episode of "Making Conversations Count" with Simon Kardynal.

They break it down and discuss some of the key 'takeaways' contained within the conversation.

Simon shared his insights about how leadership in the military has evolved from its early years in the trenches, and we wanted to continue that conversation here.

Among the topics discussed:

Not committing fully to goals.

How there is always a better way when it comes to applying your leadership to a situation - even with negativity or gossip.

How Wendy's own leadership has been inspired by the episode.

 

Trench leadership and how the modern internet connected age has changed how we talk to our troops! We're Making Conversations about being in the trenches Count!

"Just because you handled something one way with a particular person, one time, doesn't mean that it's going to work the next time.."

Simon Kardynal, Making Conversations Count (February 2022)

 

In the latest episode of "Making Conversations Count," leadership expert Simon Kardynal joins us to discuss trench leadership and how the rules have changed in the internet age.

He explains that leadership is now more about conversations, and less about barking orders in the trenches.

He also shares his top tips for any business that uses leadership in its day to day operations.

Hint - he believes there's a greater need for having a 'why' established.

Finally, we learn his way of handling gossip and infighting.

 

You'll learn:

 

• How each person you're demonstrating leadership to might need a different approach.
• How to stop gossip.
• The importance of clearly explaining the why as well as the what!
• Why the Tom Cruise and Cameron Diaz movie "Knight and Day" contains an important message.
• How the internet era has changed how people want to be led and why it's important to consider that.
• Why barking orders doesn't work.

More about Simon:

Simon is a Canadian who currently lives in Ottawa, Ontario. 

He was a member of the Canadian Armed Forces for a little over 26 years, starting as an infantryman, then becoming an aircraft structures technician (think autobody for airplanes) and eventually becoming an institutional leader when he was promoted into the trade of aircraft maintenance superintendent.

Simon has completed many formal leadership military training courses, and in 2021, he completed a Master of Arts in Leadership degree from Royal Roads University where he found his desire to want to help emerging leaders create strong foundations as they embarked on their leadership journeys.

Simon retired from the Canadian Armed Forces so that he could follow his passions of being a private pilot, riding his motorcycle, running, and being the host of his leadership-themed podcast, Trench Leadership: A Podcast From the Front.

Simon on Social Media:

 

Trench Leadership Web-site: www.trenchleadership.ca

Facebook: https://www.facebook.com/Trench-Leadership-A-Podcast-from-the-Front-10027091202630

Instagram: trench_leadership

YouTube: https://www.youtube.com/channel/UCQ3DKPuh_ipqJqyeR0vv46Q

Twitter: @TrenchLeadersh1

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

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Once you've listened, remember to leave us a review! 

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Using Linkedin and the rest of your digital toolbox the RIGHT way! We're Making Conversations about your digital toolbox Count!

"The truth is some platforms are gonna work better for you than others..."

Lorraine Ball, Making Conversations Count (February 2022)

Are you running your digital toolkit effectively? 

Do you even know what that is?

When you're working with clients, and building relationships, you'll probably need a good digital toolkit in order to be efficient.

 

As a highly experienced telemarketing trainer and expert, host Wendy Harris knows all about using conversations and relationships to move a deal forward.

 

She literally teaches this stuff on a daily basis.

 

But knowing how to do something, and knowing what tools to have in your digital toolbox to get the job done, can make all the difference! 

 

This is a very insightful conversation with a lot of "aha!" moments regarding the use of different social media channels including Facebook and Linkedin.

 

And Wendy does love a good natter about Linkedin, her social platform of choice.

 

She always loves to discover newer and better ways to help pass on her knowledge, and help tomorrow's great conversationalists!

 

You'll learn:

 

• How it's important to go where your audience is, not where people tell you to be! 
• The nuances of each of the various platforms
• Lorraine's advice for businesses that have stayed in the traditional networking lane!
• How you can use the telephone in conjunction with a digital toolbox for the most effective CRM possible!
• Understanding the algorithm 'carrot-and-stick' method that platforms like Pinterest have been using to entice you into 'pay per click'
• Overcoming procrastination by working smarter with your content like newsletters and podcasts!

More about Lorraine:

 

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed

 

Today, this successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

 

As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow.  And in her  spare time, she loves to travel, and take photos.  You can see her photos at lorraineball.com

 

More about the Digital Toolbox

 

Digital Toolbox is an online marketing community for business owners.  Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions. 

 

So, if you are interested in taking a do-it-yourself approach to digital marketing or you simply want to be knowledgeable enough to ask the right questions before hiring a professional, become a member today. 

 

Lorraine on Social Media:

 

Linkedin: https://www.linkedin.com/in/lorraineball/

Twitter: lorraineball

 

Facebook - The Digital Toolbox

 

Instagram https://www.instagram.com/lorrainefball/

Pinterest

 

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

 

Missed our previous episodes?

 

You can catch up with any of the other guests we've been making conversations count with, here.

 

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.

 

Once you've listened, remember to leave us a review! 

 

NEVER MISS AN EPISODE AGAIN!!

 

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Using sales hypnosis and helping customers feel good when going through your sales process We're Making Conversations about sales hypnosis Count!

"(As a sales person) you've got to be over and above, more helpful, more encouraging, more for the customer, more for the client, than anyone else they get to meet in their life..."

Gary Outrageous, Making Conversations Count (January 2022)

As a highly experienced telemarketing trainer and expert, host Wendy Harris was all fired up by the opportunity to learn from this guest's perspective.

Not just because she already knew him from her work with him in the past when educating about "the ways of sales"!

But really it's the fact that Gary is a master of the gentle approach to sales.

After all, what better way to help her clients than to get another perspective and method that's proven and that she can pass on to her very own conversationalists-in-training?!

Doesn't everyone want to be able to have more effective conversations when they're generating business leads?

Gary Outrageous is the business hypnotist in question and he has learned how to take lessons from different practitioners and apply them in his own way.

The sales hypnosis aspect of what he does is gentle - using people's own comfort and awareness in any given situation to help them feel at ease when buying.

You'll learn:

• How to use sales hypnosis to encourage trust from your clients, rather than objections
• Why NLP is only scratching at the surface of business conversation
• How disruption can actually be quite gentle
• That "Making Conversations Count" host and telemarketing trainer Wendy Harris has a 'tell'
• How you can get a client to smile when you've 'closed' them on a deal
• Why Gary likes F.U.D.-ing

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.

Once you've listened, remember to leave us a review! 

NEVER MISS AN EPISODE AGAIN!!

Follow the show on Apple Podcasts here!

Follow the show on Spotify, here!

You are following the show on socials, right?

Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show! 

Here are the links just in case you need them:

Twitter Facebook Pinterest YouTube 

Change your funnel into a bucket to increase sales conversions and boost your business every day! We're Making Conversations about buckets Count!

"The journey is much more about the buyer now, than it is about the brand owner..."

Barnaby Wynter, Making Conversations Count (January 2022)

This episode is all about using buckets for sales conversions – what they are, how to measure them and how to increase their effectiveness.

We chat with Barnaby Wynter about the advantages of using a bucket approach to conversions, rather than a funnel, and why it might be a great option for your brand or business.

But we're not only Making Conversations about buckets Count!

This episode is packed full of useful general business and profit building advice that will help you stay productive and boost your business every day.

You'll learn:

• How to use value propositioning, including behaviour, benefits, and brand equity
• The attributes of time-management
• Why you need to do continuation measurement as well as testing
• Using the 'harvest' method for keeping your business financed and in profitability
• How to target your prospects and increase conversions rather than using the 'spray and pray' tactic for volume lead generation.

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.

Once you've listened, remember to leave us a review! 

NEVER MISS AN EPISODE AGAIN!!

Follow the show on Apple Podcasts here!

Follow the show on Spotify, here!

You are following the show on socials, right?

Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show! 

Here are the links just in case you need them:

Twitter Facebook Pinterest YouTube Instagram

Strapped for data? You can hear a lower-bandwidth version of the episode here.

Naked link:

...

Menopause for men AND women as well as how it impacts both? We're Making Conversations about menopause in the workplace Count!

"The younger generations coming through will be more open to hearing and talking about this. They'll be better educated than we are..."

Bev Thorogood, Making Conversations Count (January 2022)

This episode of "Making Conversations Count" is creating awareness of menopause for men and the impact they feel from it too.

Men also experience the journey alongside the women in their lives. We get into how men could easily be impacted by it, even if their wife isn't the one suffering!

Bev Thorogood is an expert on the subject of menopause and perimenopause having suffered through it herself.

She's used her experience and some additional research to write a short practical guide to the challenges of suffering through menopause which is bolstered by research from the British Menopause Society.

Bev makes it clear she thinks we need to 'start conversations' in schools, and suggests how that would definitely help women in general.

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.

Once you've listened, remember to leave us a review! 

NEVER MISS AN EPISODE AGAIN!!

Follow the show on Apple Podcasts here!

Follow the show on Spotify, here!

You are following the show on socials, right?

Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show! 

Here are the links just in case you need them:

Twitter Facebook Pinterest YouTube Instagram

Strapped for data? You can hear a lower-bandwidth version of the episode here.

Naked link:

...

What's in a name? Diversity and inclusion to avoid workplace bias. We're Making Conversations about inclusion Count!

 

"If you are making a judgment just based on my name, then that's a problem more about you than me. That's not my issue or my burden to carry....."

Sope Agbelusi, Making Conversations Count (January 2022)

We're Making Conversations about inclusion Count!

"If you are making a judgment just based on my name, then that's a problem more about you than me. That's not my issue or my burden to carry."

Sope Agbelusi tells us the story of his name, and the challenges he's endured just for using it, from a young age.

And he's still hugely aware of bias that's happening all around him, all the time.

He's learned to embrace his name and appreciate its uniqueness, as well as the identity of those that share it.

In this, the latest of our most powerful conversations, he's appealing to all of us to do our own bit to recognise our own bias.

Have a listen to learn:

• How Sope handled his name as a young boy
• What his name means in his Nigerian origins
• How all of us have a bias and what we can do to correct that
• Bias isn't just about names or colour - it can impact in many other ways including gender
• How Tchaikovsky managed something many don't!
• The importance of intention
• The strategies for inclusion
• The conversation that counted

Want to carry on the conversation with Sope? Sope's website - https://mindsetshift.co.uk

Email Sope: [email protected]

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.

Once you've listened, remember to leave us a review! 

NEVER MISS AN EPISODE AGAIN!!

Follow the show on Apple Podcasts here!

Follow the show on Spotify, here!

You are following the show on socials, right?

Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show! 

Here are the links just in case you need them:

Twitter Facebook Pinterest YouTube Instagram

Strapped for data? You can hear...

Are you using your social media as an effective networking and marketing tool? We're Making Conversations about savvy socials Count!

"They're almost not using it right then (social media) if they feel they need to take a break. Something's not aligned...."

Get Savvy Club, Making Conversations Count (December 2021)

How are you doing with your social media?

Are you generating new business or at least adding to your lead generation pipeline?

Get Savvy Club was founded by Anna Geary & Anita Baldwin with a mission to help small businesses use social media effectively for generating business.

They have done this through their podcast "Marketing Made Easy".

In this episode, they explain how social media is very similar to traditional in-person professional networking.

Have a listen to learn:

• How Anna and Anita first met, and why it was meant to be
• Anna's history with the stage
• Anita's awkward history with professional networking
• Why you shouldn't ever need to take a break from social media if you're using it correctly!
• Are you an introvert or an extrovert? How do you deal with that?
• The two things you need to be good at to become successful and how to get good at them (sales and marketing)
• How you can use social media correctly for your marketing messaging. (Hint - don't just endlessly post 'buy from me' content!)
• The importance of keeping a consistent 'voice' in all you do!

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.

Once you've listened, remember to leave us a review! 

NEVER MISS AN EPISODE AGAIN!!

Follow the show on Apple Podcasts here!

Follow the show on Spotify, here!

You are following the show on socials, right?

Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show! 

Here are the links just in case you need them:

Twitter Facebook Pinterest YouTube Instagram

Hard of hearing? Read the full episode as a written transcript

A powerful conversation between an award-winning podcaster and a number one podcaster! We're Making Conversations about honesty Count!

"Actually I don't think I could do this if I was any younger. I wouldn't have the experience, I wouldn't have the perspective, I wouldn't have the confidence to be as vulnerable with the conversations that I am......"

Georgie Vestey, Making Conversations Count (December 2021)

(Hard of hearing? You can 'read' the episode here.

Strapped for data? You can hear a lower-bandwidth version of the episode here.) 

In this week's episode of Making Conversations Count Wendy's talking to Georgie Vestey, host of the Dead Honest podcast .

We often talk about the importance of our conversations on this podcast, but this only really counts!

Wendy and Georgie really got into a deep dive chat about what it's like doing a podcast in middle age.

And so in this episode you'll hear Wendy saying to Georgie that they're going to be making conversations about honesty count... and they certainly do get dead honest with each other!

They also share their favourite things about podcasting and deep dive into some of the things that anyone who wants to start a podcast should be aware of, including getting some help with the production.

The dead honest conversation continues all the way throughout this episode and in particular they discuss:

• The story behind how the Dead Honest podcast came to be
• Wendy's dead honest story about the Dr Ivan Misner episode that nearly didn't happen
• Georgie's dead honest revelation about her proudest podcast moment
• Both of the ladies' thoughts on how you can't predict your podcast's success - the podcast listeners are the judges!
• Georgie's shares what she thinks it is that makes for a successful podcast
• And of course, Georgie describes to us which of her conversations was the one that counted

(Read the full transcript on the episode page)

"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.

Once you've listened, remember to leave us a review! 

NEVER MISS AN EPISODE AGAIN!!

Follow the show on Apple Podcasts here!

Follow the show on Spotify, here!

You are following the show on socials, right?

Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show! 

Here are the...