Making Creativity Pay

Chapters and Chapter art are a great way of adding extra context to a podcast or direct listeners to a specific part and what better way to show that with some clips from previous guests on Making Creativity Pay.

I know it's a huge ask of someone's time to listen to an hour long podcast of someone they've not listened to before and that can put someone off before they've even started. Good chapters and show notes can help encourage someone to take a leap of faith.

These chapters are quick snippets of each episode, there's a ton more great discussion in each full episode.

If you're listening via Apple Podcasts, chapter art and individual chapters will be visible if you start playing the episode then select the episode banner towards bottom of the screen and then you can scroll through, on Spotify, the timestamps will link to that point in the episode. 

(00:00) Welcome to Making Creativity Pay

This episode serves two purposes, it’s an introduction to some of the people I’ve spoken to so far and also an example of what can be done using chapters within podcasting.

(00:39) Stuart Goldsmith - Comedian's Comedian

First guest up for the podcast was comedian Stuart Goldsmith who discussed how monetising his podcast developed. Stu's upcoming online special I Need You Alive is on 23rd Feb at https://www.moment.co/stuartgoldsmith

(01:41) Matt Curtis - Pellicle

Matt Curtis runs a beer, wine and travel related online magazine and podcast called Pellicle. Matt talked about the ethos of the site being free to view for everyone with a 'Pay if you Can' message so nobody misses out but gets across the point that without income there is no site. Lots of great content on there, not least this love letter to Scampi Fries https://www.pelliclemag.com/home/2023/1/16/the-anatomy-of-scampi-fries

(04:03) Mark Steadman - Origin FM

Mark Steadman - founder at podcasting company Origin.fm we discussed the value of Putting the effort in to your podcast for the future not just the immediate listener. Check out Mark's newsletter The Big Minute which every week picks a new podcast and details what makes it stand out https://thebigminute.com/

(06:55) Sophie Cross - Freelancer Magazine

With Sophie Cross Founder and Editor of Freelancer magazine talked about why she set up a print magazine in an increasingly digital world. The magazine is now entering it's third year and is available at https://www.freelancermagazine.co.uk/

(08:03) Joz Norris - Edinburgh Fringe Posters

I’ve also spoken to a number of comedian’s about the economics of performing at the Edinburgh Fringe, one of which was Joz Norris and the clip describes about how they tried to convey ethos of their Edinburgh Fringe show and encourage people to attend from just a poster. Find out more about Joz at https://www.joznorris.co.uk/

(09:30) Cerys Bradley - A Month at Edinburgh

On the same episode as Joz, I spoke To Cerys Bradley and they talked about why Edinburgh is different to other festivals and how performing the show daily improves it but that having to do a full month is maybe not the optimal way of doing things. https://www.cerysbradley.com/

(10:52) Suchandrika Chakrabarti - Show Marketing

On a separate episode I spoke to comedian Suchandrika Chakribati about the balance between Online vs Traditional marketing for getting people in to shows and how its becoming increasingly digital. https://vaultfestival.com/events/suchandrika-chakrabarti-reunion-afterparty-work-in-progress/  

(12:58) James Cridland - Sustainable Creativity in Podcasting

I’ve also spoken to James Cridland, Editor of Podnews about the potential improvements and opportunities in podcasting from Chapters and Transcriptions through to microtransactions and subscriptions. https://podnews.net/

Chapters, images & show notes powered by vizzy.fm

This episodes guest is James Cridland, James is Editor of Podnews, a daily Podcast and Newsletter about the world of Podcasting.

In the episode we talk about a range of subjects around podcasting and monetisation including:

Ads

Sponsorship

Subscriptions - Apple/Spotify/Patreon

How to ask for money - e.g., Buy Me a Coffee and how countries differ in terms of the culture of asking for money for your creative work

Value4Value

Microtransactions in Podcasting including the Fountain App

Podcasting 2.0 - Chapters, Transcripts and more

AI in podcasting - Speechify and Veritone

James is also co-host (along with Sam Sethi) of Podnews Weekly Review which is a more in-depth look at podcasting with guests from throughout the industry.

James also has a blog on Medium discussing Technology, Data and more

This episode is with Suchandrika Chakrabarti talking about her 2022 Edinburgh Fringe show 'I miss Amy Winehouse', selecting a venue, promoting it on TikTok and flyering by the bins.

We talk about having a show with a mixed ticketed/pay what you want model, traditional vs. online marketing and the process of doing it all again for 2023 along with the differences between in person and Zoom shows as she will be doing for the upcoming Access festival.

Suchandrika performed at Paradise Green, and the 'Cost Estimator' for staging a show that she mentions in the episode is available here https://www.paradise-green.co.uk/perform/pricing/ 

In early 2023 you can catch the work in progress for the new show at:

16th Jan - Access Festival (Online): https://nextupcomedy.com/access/

29th Jan 2023 - Bill Murray Pub London: https://www.angelcomedy.co.uk/event-detail/suchandrika-chakrabarti-reunion-afterparty-wip-29th-jan-the-bill-murray-london-tickets-202301291530

21st/22nd Feb Vault Festival London: https://vaultfestival.com/events/suchandrika-chakrabarti-reunion-afterparty-work-in-progress/

Cover Art - Image © Natalie Barbara

In this episode I speak to 3 performers about their experiences at the 2022 Edinburgh Fringe.

We discuss a wide range of areas around performing at the Fringe such as:

My Guests are:

Cerys Bradley - Talking about their show Sportsperson, Cerys' website is here and is @HashtagCerys on Twitter and is part of weekly comedy Newsletter Sunday Dreadful

Joz Norris - There's loads of details about Joz's show Blink on his website including how it was created (you can also get tickets to see it), we also discuss his Radio 4 Comedy 'The Dream Factory' and is @JozNorris on Twitter

Stuart Goldsmith - Stu talks about just doing a week at Edinburgh this year and the different view of the fringe when doing a shorter run of a work in progress (that can be seen in 2023 at the Leicester Comedy Festival). Stu is also host of the 'Comedian's Comedian' podcast and is on Twitter @comcompod

We'll be doing an episode soon on importance of transcription in podcasting, this is just a test for now to compare the huge variety of tools out there that can be used.  If you're listening to this - check out the back catalogue!

In this episode Cerys Bradley talks about their show 'Sportsperson' which is on daily at the Edinburgh Fringe during August.  Cerys talks about selecting a venue, pricing and large amounts of flyering as well as recommend shows to see at the Fringe. 

Cerys' show is on each day at 4.40 in the Wee room at Gilded Balloon Teviot and Cerys can be found on Twitter @hashtagcerys or at CerysBradley.com

The Edinburgh Fringe is the perfect example of where Art and Commerce mix, it's a reflection of real life from the idealists who just want to make things better to those who see it as a great opportunity to make a few quid (usually everyone apart from the performers themselves).

Our guest on this episode is Stu Goldsmith, host of the Comedian's Comedian podcast.  Stu has been going to the Fringe for the last 28 years, even when it was cancelled during the pandemic!

I talk to Stu about his experiences at the Fringe, putting a work in progress together and the challenges of putting bums on seats when there are thousands of other acts in the same city.

Stu is at Tringe comedy Festival on July 22nd and at Edinburgh Fringe 4th-11th August you can find Stu on Twitter, Instagram and TikTok and his Comedian's Comedian website and Stu Goldsmith public speaking site

Sophie is editor and founder of Freelancer Magazine which she started in 2021 via a kickstarter campaign. We talk about the issues of setting up a physical print magazine in a digital age, her background in Marketing, developing a newsletter, building an online and real world community around  freelancing as well as her online courses for Marketing and LinkedIn.

Sophie can be found on Twitter, Instagram and at LinkedIn.

Mark Steadman is founder of Podcode.co and helps podcasters develop, produce and promote their podcasts.

Mark has been involved in podcasting since it's inception and we talk about a range of areas in the industry such as:

Building momentum for your podcast

The future of podcasts: The open ecosystem of RSS vs. the walled garden approach of Spotify

Building an online community

Building and selling a podcasting company: Sale of Podiant to Castos

Payment propositions for online content: Pay what you want vs. Value for Value vs. Fixed Price

Mark and Podcode are available @aMarkSteadman on Twitter and loads of podcasting advice at Podcode.co their YouTube Channel and Facebook Page

Making creativity pay is a podcast discussing how those in creative industries look to monetise their work, not to sell out their craft but to be able to afford to keep going.

In this episode I talked to Matt Curtis, co-founder of Pellicle a magazine and podcast devoted to exploring beer, wine, cider, food and travel and the joy found within these cultures.

We discuss how Matt got into Beer writing, the 'pay what you want' ethos behind Pellicle, the state of the brewing industry, their expansion into podcasting, his new book Modern British Beer and lots more.

Matt can be found on Twitter @TotalCurtis and @PellicleMag

Matt's brewery photography is at Total Ales

Pellicle are also on Patreon where you can find out more about their supporter tiers