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I took a much needed vacation and invited my favorite coach back on the show. Lynne Snead, Principal and Owner of Talent Evolution Systems, discusses how to maintain focus and expand influence, using the three circles model.  Leadership is is influence; are you a manager or leader? Would people follow you even if they didn't have to? If the answer is yes, that's leadership.

• 02:47 Meet Lynne Snead Again
• 03:47 The Circles Model 
• 09:30 The Circle of Personal Control
• 14:05 It’s the How You Say It, Also to Yourself!
• 20:43 Thought Management
• 22:53 Leadership = Influence
• 25:08 A Manager vs a Leader
• 27:05 Mindset & Energy
• 29:59 Stress
• 31:11 Atomic Habits 
• 33:47 Mindmapping
• 36:19 Emotional Intelligence
• 39:38 Read, Study, Learn or Be Left Behind 

Lynne Snead Linkedin
Talent Evolution Systems
Katherine Mayne

Reading list:
Stephen Covey, 7 Habits
James Clear, Atomic Habits
John A Daly, Advocacy: Championing Ideas and Influencing Others

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

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For the Electrical Engineers in Test out there, this is your episode.  Todd VanGilder, CTO and CRO, and Ryan Smith, Tech Fellow, for Genuen join the podcast to talk about achieving reliable performance through Systems Engineering and Custom Test Equipment.  And their secret sauce: Replica.

• 02:26 Meet Genuen Leaders
• 08:33 Boeing
• 09:21 Genuen
• 15:11 2-min Pitch
• 16:11 Client Profile
• 18:25 Use Cases
• 23:00 Replica
• 33:10 Reflective Memory Secret Sauce
• 37:16 Monetizing Replica
• 40:06 Coolest Use Case
• 41:42 True but No One Agrees

Linkedin: linkedin.com/in/todd-vangilder, linkedin.com/in/hryansmith Website: https://www.genuen.com/

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

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Learn AI Ethics, Risks, and Regulation with Christina Montgomery, IBM's Chief Privacy and Trust Officer.  Yes, Law can be fun AND very interesting.   

• 01:00 Christina Montgomery!
• 04:36 My Daughter and the Bar
• 08:36 Chief Privacy and Trust Officer
• 11:37 Keeping IBM Out of Trouble
• 13:34 Client Conversations
• 16:23 Where to Be Bullish and Bearish
• 20:52 The Risks of LLMs
• 24:21 NIST and AI Alliance
• 28:26 AI Regulation
• 36:13 Synthetic Data
• 38:00 Misconceptions
• 40:07 Worries
• 41:27 The Path to AI
• 43:13 Aspiring Lawyers 

Linkedin: linkedin.com/in/christina-montgomery-8776b1a
Website: https://www.ibm.com/impact/ai-ethics

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

An avid rock climber and passionate advocate for digital services, Meg Gallagher, Director of Sales, WalkMe.  WalkMe is a digital adoption platform (DAP) that helps businesses simplify the user experience and increase user engagement on their websites, mobile apps, and software platforms. 

• 01:19 Meg Gallagher!
• 02:09 Favorite Spirits
• 04:47 Jeff City MO
• 07:38 Meg's Background
• 13:57 WalkMe
• 16:53 A Double Click
• 19:14 The How
• 23:40 Human Process Automation
• 26:42 SLED
• 31:53 Monetization
• 33:04 The 1-Min Pitch
• 33:33 Technology behind WalkMe
• 34:04 Finding Meg
• 35:01 Rock Climbing
• 36:20 True but No One Agrees
• 37:55 Advice for Women in Tech
• 39:58 Reading Recommendations

Linkedin: linkedin.com/in/megfgallagher

Website: https://www.linkedin.com/company/walkme/

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, 

IBM, where we explore trending technologies, business innovation, and 

IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming.

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.

• 03:40 Meet Sam Torres
• 05:57 Marketing Platforms
• 07:49 Digital Consumer Intelligence
• 14:55 Defining Success
• 17:55 AIs Impact on Google
• 22:07 Should I Trust Sponsored Adds?
• 23:58 GenAI Positives

LinkedIn: linkedin.com/in/samantha-torres-seo

Website: https://thegray.company,  https://legendarypodcasts.com/sam-torres/

Want to be featured as a guest on Making Data Simple? Reach out to us [email protected] and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

A chat about leading Fortune 100 clients with Clodagh Daly, Director of Account Technical Leaders at IBM for UKI.  So fun.  Stories, sound bites, charisma and lies.

• 01:41 Introducing Clodagh Daly
• 05:49 Charisma & Lies
• 20:40 Account Technical Leader Magic
• 28:04 C-suite Influence Stories
• 34:41 The Best Account Technical Leaders 37:06 Continuous Learning

Linkedin: linkedin.com/in/clodaghdaly

Website: https://www.ibm.com

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

Part 2 : With Roger Premo, General Manager, Corporate Strategy and Ventures.  We transition from 5 truths on GenAI to 5 truths on Hybrid Cloud.  Everything inquiring minds want to know!

• 01:40 Hybrid Cloud
• 02:32 Truth #6, ROI on Cloud
• 13:51 #7, Hybrid Multi-cloud is the Norm
• 18:06 Hybrid Landscapes Today
• 20:50 #8, Hybrid is Not Just for Large Enterprises
• 23:17 Multi-cloud Affordability
• 25:40 #9, Open Source Wins
• 32:23 Lock-in
• 34:53 Final #10, Hybrid by Design
• 40:30 Getting Started
• 45:15 Summarizing IT Truths

Linkedin: https://www.linkedin.com/in/ropremo/

Website: https://www.ibm.com

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

Part 1 : Let's talk IBM's view on IT Strategy with Roger Premo, General Manager, Corporate Strategy and Ventures.  This is Roger's 5 truths on GenAI.

• 01:31 Roger Premo is BACK
• 02:37 IBM's Ventures
• 08:06 10 Truths of GenAI and Hybrid Cloud
• 08:39 Let's Start with Facts
• 13:37 The First Truth : Multi-model 
• 18:41 Second Truth : GenAI will be Hybrid Multi-cloud
• 23:36 Third Truth : Gov and Security are a Must
• 27:42 Truth Four : Data is the Competitive Advantage
• 33:00 Five : Scaling for ROI Remains Challenging
• 39:12 How to Start with AI
• 47:38 Roger's Learning

Linkedin: https://www.linkedin.com/in/ropremo/

Website: https://www.ibm.com

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

Want to go deep into Intelligent Systems, meet Peter Voss, Founder and CEO of Aigo.ai.  Peter coined the term ‘Artificial General Intelligence’ and is perfecting the hyper-personalized Chatbot, WITH a brain.

• 01:56 Meet Peter Voss
• 08:23 Passion for Intelligent Systems
• 12:54 Why only Aigo
• 16:31 ChatGPT? A Different View
• 22:03 A Use Case by Example
• 30:53 What is Included, What is Not
• 34:08 Who are your Clients
• 36:10 The Engagement
• 38:57 The Business Case
• 41:59 AI that Reasons
• 44:26 The Definition of AGI
• 46:51 For Fun

LinkedIn: linkedin.com/in/vosspeter

Twitter: @peterevoss

Website: aigo.ai/

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

This is always a good interview; an interview from last year with Dr. Mindy Weinstein discussing how we try to reach humans through digital marketing, and the power of scarcity. I am reminded of this concept every time I look at the resell price of Taylor Swift tickets.

Marketing : The Power of Scarcity with Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing. Original episode season 7 Episode 5.

• 01:41 Meet "Marketer" Mindy Weinstein
• 04:42 Technology in Marketing
• 07:50 One of the top women in digital marketing
• 09:12 The power of scarcity
• 19:16 Four types of scarcity
• 20:41 Bourbon scarcity
• 21:47 Businesses leveraging scarcity

LinkedIn: linkedin.com/in/mindydweinstein

Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/

Summary of Dr. Weinstein's book:
Drive revenue and grow your business by using the powerful concept of scarcity

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful―invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.

And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.

In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services.

In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages―supply related, demand related, time related or limited edition―affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences.

For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.