Michelle Falzon details her evolution from storyteller to strategic marketer, unveiling her creation loop framework. Exploring creativity's synergy with entrepreneurship, she highlights crafting sustainable success while stressing the importance of meaningful relationships and personal fulfillment.

Making It! explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

“Sometimes the things we think are detours or sidetracks are the main thing. They're the things that really will make the biggest difference.” — Michelle Falzon

Guest Bio:

Michelle Falzon is an entrepreneur, storyteller, and strategist who has more than two decades of experience in marketing and communications. In addition to growing her own 6-, 7-, and 8-figure businesses, she's also helped global authors, speakers, coaches, and other thought leaders to scale by leveraging their intellectual property into profitable business models, offers, funnels, products, and programs.

She has produced more than 150 digital marketing funnels, dozens of multi-million-dollar courses, and attracted more than 250,000 people to live and virtual events. Her work has also brought tens of thousands of customers and clients to webinars, ebooks, masterminds, and coaching programs, generating more than $100 million in revenue across a variety of industries. Passionate about helping women business owners break the six-figure ceiling, she has also created several courses and programs to help small business owners scale sustainably.

Michelle is co-host and co-creator of the Content Sells Podcast and HerBusiness Marketing Success Mastermind. She is also the author of The Creation Loop, a framework for doing your best creative work, tapping into your limitless potential and avoiding burnout.

Resources or websites mentioned in this episode:

Mirasee
Michelle’s website: WeAreContent.com.au
Free resource for podcast listeners: Create Without Burnout Framework

Credits:

Producer: Michi Lantz
Editor: Michi Lantz
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:

Track Title: The Sunniest Kids
Artist Name: Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Sweet Loving Waltz
Artist Name: Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Together We Can
Artist Name: Braden Deal
License code: EPC1EBETPJK7KQS8
Publisher Name: Uppbeat

Track Title: Sky's The Limit
Artist Name: Braden Deal
License code: YXYOEFREDZSLXYJQ
Publisher Name: Uppbeat

Track Title: Just Believe
Artist Name: Iros Young
License code: MV1JUQSNJDUHNKC6
Publisher Name: Uppbeat

Track Title: Chasing Freedom
Artist Name: Vens Adams
License code: 5PKWEGNZJ3KDBCEC
Publisher Name: Uppbeat

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

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Episode transcript: A Sacred Awakening (Amy Robeson).