SMS messaging is a valuable channel for brands that know how to use it. Attentive is helping them figure it out. Brian Long, the CEO and co-founder of Attentive, joins this episode to discuss some of the metrics that matter, best practices, and more that brands should know when going down the SMS road.

Tune in to learn:

• The latest in the world of branded text messaging (6:25)
• How Attentive is bringing a personal touch to texting (12:40)
• How brands are innovating with their text tactics (15:10)
• Which metrics should brands focus on when it comes to SMS (16:10)

Mentions:

• Andrew Grove
• Only The Paranoid Survive

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