In this episode of the Pet Grooming Business Help and Support Podcast, Bill chats with Charlotte from Pet Business Support all about social media, and how pet groomers can use it to grow their business.

Charlotte shares her journey, starting as a virtual assistant and growing her business into a thriving membership group, all focused on getting better at social media. She now supports pet professionals across the UK with simple, effective ways to show up online.

This episode is full of great tips for anyone who finds social media a bit overwhelming. Charlotte explains that it’s not just about selling – it’s about building real connections with your followers. Sharing your experience and knowledge helps you build trust and makes clients feel more connected to you.

They also talk about something many groomers worry about: negative comments or feedback. Charlotte reassures listeners that not every post needs to be perfect, and that it’s more important to focus on helping others than chasing likes or views.

Whether you’re just starting out or want to improve your online presence, this episode is packed with advice to help you show up with confidence and grow your grooming business through social media.

💬 Key Takeaways

• Social media matters. It’s a great tool for pet groomers to stay visible and build trust with clients.
• Build a community. Connecting with your audience builds loyalty and helps your business grow.
• Post helpful content. Share tips, stories, or behind-the-scenes – it keeps your audience engaged.
• Know your audience. Understanding what your followers care about helps you post the right things.
• Teach, don’t just sell. When you educate, you position yourself as the expert.
• Don’t forget email! Having an email list means you can stay in touch, even if social media goes quiet.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/