Making the Maven

Elizabeth Rider is a health coach, TV host, and wellness expert. She offers healthy recipes and straightforward nutrition advice that draws millions of inspired readers to her blog. Elizabeth is a regular contributor to The Huffington Post and her recipes have been featured on MindBodyGreen, Buzzfeed, and more. On the show, Elizabeth offers sage advice on how to keep your business and your dreams working for you, not against you.

Key Insights & Aha Moments:

*For this episode, you definitely want to grab your pen and paper.

*Getting clarity in your vision and your purpose is the foundation of your business. Don't skip this step! I've got a freebie that can help you get this step right from the start.

*How did Elizabeth get started as a health coach?

*Ultimately, it is not anybody's job to believe in you, it's only your job to believe in yourself.

*Why are people so afraid of getting started on their dreams? It's because they're afraid of what people will think of them.

*Remember, certainty is an illusion. So, it's important to start feeling comfortable with uncertainty.

*We're on this planet to shine, yet we create so much suffering for ourselves. Why?

*What's your motivation for creating your business? If you do it just for the followers then it's destined to fail.

*What are you struggling with right now?

*What happens if you want to help 'everybody'? How do you handle niching down?

*Even if you have an online model for your business, you still need to do grassroots marketing. Shaking hands and looking people in the eye goes way further than a sales page ever will.

*How long did it take Elizabeth to build her business where it was no longer a struggle?

*If you feel like you're struggling, you have to invest more in your education to help you get out of that trap.

*Elizabeth offers some actions steps on what you need to do TODAY to get a good start on your business.

*When it comes to confidence, the biggest thing you need to do is get to know yourself.

*When you're starting out, just get your content out there. Don't worry about the design of your website just yet.

*What's next for Elizabeth?

Mentioned in This Episode:

MichelleMcGlade.com

5 Steps to a Waitlist Wellness Practice — Freebie!

Wellness Marketing Master Class

Elizabethrider.com

Mary Shores is the author of Conscious Communications and is recognized as a leader of innovative thought. She has spent over a decade teaching businesses and individuals how to identify their goals, create new ways of thinking, and take action to create meaningful results. On the show, Mary discusses her journey and how she overcame devastating loss by using the methods written in her book. Words have power not only on the people you love but yourself! Use them wisely.

Key Insights & Aha Moments:

*Struggling to get new clients in the door? I have a free gift for you!

*How did Mary first get started in all of this?

*Mary always wanted to write a book, but she kept making excuses as to why she couldn't.

*At a young age, Mary lost her daughter and that experience made her want to live the very best life she could. Four years later, Mary started her business at 24.

*Science and spirituality are currently at crossroads. It is backed by science that you can change your reality just by using your words.

*How did Mary come up with the idea for her book?

*Mary created a communication strategy to help her customers become happier after a phone call. It increased her business by 35% in just one year! To add to this, Mary's business was debt collections and you know no one is ever happy when they hear from you.

*Soon after, Mary was teaching this strategy to other business owners and helping others.

*And then… Mary went through a devastating divorce and it knocked her completely off her feet.

*Honestly, the communication strategy she'd developed 10 years prior was what saved her.

*You have to continue in your life despite all the rocky ups and downs.

*Mary was in a very negative space and things were not manifesting well in her life.

*You have to get in control of your words, behaviors, and actions in every aspect of your life. All possibilities exist for you.

*You have to release the traumas you have stored in your body because they do affect you, whether you realize it or not!

*How can business owners take actionable steps to leverage the power of their words?

*Goal-setting is a very powerful way of connecting and building neural pathways. There's a reason why goal-setting works!

*Typically, the people who have a clear plan and actions steps set in place are the ones who get results.

*Mary has a free gift for my audience today!

Mentioned in This Episode:

MichelleMcglade.com

5 Steps to a Waitlist Wellness Practice — Freebie!!

Wellness Marketing Master Class

Maryshores.com

Conscious Communications, by Mary Shores

Conscious Communications Guidebook

Cath Cox has been a licensed massage therapist in Colorado since 1999. After trying nearly everything to get clients through her door (she was hustling her butt off), and it not working, Cath decided to finally try Groupon because she had nothing else to lose. To her surprise, she was getting consistent clients through the door and was able to boost her business from three clients a week to three a day within a couple of months. How did she do it? Find out, in this week's episode.

Key Insights & Aha Moments:

*I have a new gift for you guys! Struggling to get consistent clients in the door? Download my 5 Steps to a Waitlist Wellness Practice.

*How did Cath get into massage therapy?

*When Cath made the transition from the bar industry to massage therapy, did people think Cath was crazy?!

*After school, Cath knew she wanted to start her own business. How did that experience go?

*Cath is such a go-getter. How did she get this 'can do anything' mindset?

*When Cath finally settled on her massage style (shiatsu), she hustled her butt off! When she wasn't marketing, she was busting her butt finding clients. She went down to fire stations, doctor offices, gyms, etc looking for clients.

*Despite busting her butt, Cath was not getting anywhere in her business. She was seeing three clients a week if she was lucky.

*Cath didn't hear great things about Groupon, but as she was getting nowhere with her business, Cath decided to try it out and see what happens. She had nothing to lose!

*Keep in mind, you don't make money off the Groupon deal itself, you make money on converting them into real clients.

*Because massage students were not well trained in marketing, this is where people fail flat with Groupon. They get the clients, but then they don't know how to convert them into lifelong customers.

*Cath went from three clients a week to three clients a day within two to three months of using Groupon.

*The good thing about getting an influx of people through your door — you can really hone your sales speech.

*Cath shares some tips on how people can use Groupon to kickstart their business.

*What's the max amount of clients you want to see each month or even each week? Set that cap early in the business.

*Some final thoughts about from me about today's interview before we wrap up the show.

Mentioned in This Episode:

Michellemcglade.com

5 Steps to a Waitlist Wellness Practice — Freebie!!

Wellness Marketing Master Class

Cathcox.com

Cath's Booked and Busy in 90 DaysTM program

Groupon.com

Lori Kennedy is the Founder of The Wellness Business Hub, a website that offers health and wellness professionals resources on what they need to know to launch a successful practice. For so many students who recently graduated, they are not equipped with the knowledge of going out there and making their own business succeed. When Lori started her own practice, she made so many mistakes and wished she had a place like The Wellness Business Hub to go to. On the show, Lori discusses why single sessions don't work for your patients or your business, how owning a business isn't always for everyone, and so much more!

Key Insights & Aha Moments:

*Before we get started with today's interview, don't forget I have a new freebie for you!

*It's hard to find other local practitioners who want to collaborate. It's the scarcity mindset!

*How did Lori become a wellness practitioner?

*Lori has never worked in a 9-5 office setting. She always knew she wanted to go into this field.

*It's painful to change, so that means the pain you experience has to be so great that it'll motivate you to find alternative solutions.

*Do you want to work evenings and weekends? Is that's what's best for your lifestyle? No? Then why are you doing it?!

*After you get out of school, it's so hard to make the mental shift that you're now, also, starting your own business. So many wellness practitioners invested in their craft, but don't even invest in the business side of things!

*If you want to stay at your full-time job and help people for free, that's okay too.

*Starting your own business isn't for everyone. It takes a lot of self-work.

*Unfortunately, it's not profitable nor is it helpful to only see a client one time. So, why are we selling only single sessions?

*What's your 'why' to being a health practitioner? Like, the real why behind why you do what you do?

*The only reason why someone doesn't take action is because of what's going on inside their head.

*Lori has a course on how to create your own signature program without overwhelming yourself!

Mentioned in This Episode:

Michellemcglade.com

5 Steps to a Waitlist Wellness Practice — Freebie!!

Wellness Marketing Master Class

Thewellnessbusinesshub.com

Thewellnessbusinesshub.com/maven

Thewellnessbusinessacademy.com

We're on the last marketing secret! Yes! I know you have so much fear around 'what to do,' so hopefully this series has cleared things up for you. All three of these episodes build on each other, so be sure to re-listen to the episodes if you're getting stuck or confused. On this week's marketing secret, I show you how to build a nurture sequence in your email list to help build those relationships and get clients in your door before you even have a face-to-face conversation with them!

Key Insights & Aha Moments:

*We're on the last secret in this three-part series!

*Also, don't miss out on my new freebie! The five steps to a weightless practice!

*Now, let's finally dig into the last and final secret!

*Whether you're doing it offline or online, at the end of the day it's all about relationships.

*Do you have any limiting beliefs behind this?

*Grab a pen and a paper! I'm about to show you how to do a nurture sequence.

*Go back and re-listen to these three marketing secret episodes. They all build on each other!

*Did you find these episodes helpful? I have a high-touch program available that can help you keep yourself accountable and you can ask me any questions you may have! Check out the Wellness Marketing Master Class, it is in the show notes!

Mentioned in This Episode:

Michellemcglade.com

Maven Facebook Group

5 Steps to a Waitlist Wellness Practice — Freebie!!

Wellness Marketing Master Class

We're back!! This is part 2 of a three-part series on the 'secrets' to marketing. If you haven't listened to part 1, be sure to check it out before listening to this podcast episode! This week I hope you're ready because we'll be diving into secret number two: How to create an offer and get those dream clients.

Key Insights & Aha Moments:

*Last week we talked about the fact you can create an automated marketing system without being tech savvy.

*This week we'll be discussing how you can create that — amazing — offer to attract your dream client.

*What are some of the benefits of creating a free offer?

*When trying to attract clients, try not to use wellness speak. The average Joe wouldn't understand it!

*How do you even begin to create a free offer?

*Research, research, research! You've got to research your ideal clients! Then, you've got to explain in their own words what exactly they're feeling.

*How do you research your clients? Talk to people! Interview your ideal customer and find out what some of their struggles are.

*Leverage search engines! Forums are not dead. In fact, they're very much alive.

*Need examples? Stay 'till the end where I'll lay it all on you. This is how a client of mine was able to nail their free offer and, you guessed it, get those dream clients!

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Are you feeling like you're getting nowhere with your wellness business? Well, I decided it's time to stop this nonsense and get your butt moving in the right direction. This is why I created a three-part series on the 'secrets' to marketing. To be honest, they're really not that secret, it's just that it seems nobody out there is using these very important tips! This week dives into secret number one: How to automate your marketing system without being tech savvy.

Key Insights & Aha Moments:

*What are some of the marketing secrets every wellness business owner needs to know?

*You can create a marketing system without being tech savvy!

*You can create a fantastic offer that will attract your dream clients. Yes! It's true!

*You can fill your email list up with people who want to work with you before you even talk to them one-on-one!

*This week let's dive into secret number one and help you get your butt moving and those clients coming in.

*By the way, I have a new freebie for you guys!

*Okay, so how can you get your automated marketing system set up when you're not tech savvy?

*Are you burned out that you've been doing 'everything' and no new clients are coming in through the door?

*Here are the five ways I get great engagement from my email list and get them to take real ACTION.

*Grab your pen and paper here!

*Let me dive deeper into step 2 on how to bring in that REAL email list engagement.

*How do you create a strong brand message?

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Molly Mahoney is a Camera Confidence Coach, Author, and FbLive Ninja. After graduating from Chapman University with a BFA in Theater and Dance, she toured the world working professionally as a performer for more than 10 years. Molly now leverages her performance skills and helps business owners find their confidence on camera. On this week's show, Molly discusses why Facebook Live video is so, so important for your business, how you can become more confident in front of the camera, and she also shares some of her Facebook ad tips!

Key Insights & Aha Moments:

*Do you suffer from underpricing your services? Then you don't want to miss out on my workshop!

*Molly is working with Les Brown … as his mentor! How did this happen?

*How did Molly get started in all of this?

*Shoutout to Pat Flynn's podcast for helping both myself and Molly see what was possible!

*Molly launched a course to help cure the 'starving artist' syndrome; it did well for a little while, and then it fell flat on its face!

*Molly has been working with Facebook Live only since June of last year!

*Molly recalls how heart-wrenching it was to have her course fall flat on its face.

*Molly made a step-by-step list consisting of 30 steps on what you need to do to host a successful Facebook Live and switched her target audience around.

*Sell the course first before you create and prepare for the course!

*By doing it this way, Molly was able to bring in $55,000 in sales within 3 months! Crazy!

*Are you afraid to go on Facebook Live? Molly has some truth bombs for you.

*So, why are video and Facebook Live so darn important?

*Molly shares a couple of Facebook Live tips so that you can engage more deeply with your audience!

*How can you build confidence on Facebook Live?

*Make a list of ALL the problems our ideal person, avatar, is experiencing, even if it's not related to your business.

*Do you feel like you have 'nothing to talk about'? Molly also addresses this on the show!

*Molly discusses how she uses Facebook bots the smart way, not the spammy way.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Michellemcglade.com/profit

Mollymahoney.com

Thepreparedperformer.com

Thepreparedperformer.com/mavens

Lesbrown.com

Smartpassiveincome.com

Michael Roderick went from high school English teacher to a Broadway producer in under two years. How did he do it so darn quick? Michael says it's due to the connections he's built. Michael explains that going to networking events is so cringe-worthy because you often get bombarded by people trying to promote their stuff and who, frankly, have the whole 'building meaningful relationships' thing all wrong. How can you avoid being like one of those people and how can you break into an industry where you know no one? Michael shares his tips!

Key Insights & Aha Moments:

*You want to grab a pen and paper for this podcast episode and listen to it twice!

*How did Michael go from an English teacher to a Broadway producer in under two years?

*The first year of teaching completely destroyed Michael. He had to break up a ton of fights and got things thrown at him.

*How can you make a good connection with someone at a networking event without being too 'networky' about it?

*So, why did Michael leave his career as a Broadway producer and how did he get to 'here'?

*Where does Michael's very strategic thinking come from? How does he have so much wisdom?!

*How do you break into an industry when you know nobody?

*Michael has 4 networking archetypes: The sharks, the dolphins, those who are drowning, and the lifeguards.

*How can you approach and build a relationship with a stranger? Let's do a quick recap.

*Michael explains his GATE strategy, which stands for Give, Ask, Thank, and Experiment.

*Very, very rarely does someone say a proper 'thank you' to someone.

*Formulas are great for marketing but awful for real-life implementation. It's easy to consume 3 tips, but following those 3 tips to the letter will not give them the same results.

*If you're not being you, people will see it and they will not be able to build trust with you.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Smallpondenterprises.com

Connectorcon.com

Accesstoanyonepodcast.com

Oneproducerinthecity.typepad.com

Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin

Influence: The Psychology of Persuasion, by Robert B. Cialdini, Ph.D.

Tweetables:

"Either every day or every week, depending on how you want to structure it, you want to open and close the GATE."

"In so many industries, especially the entrepreneurship industry, there's a heavy, heavy focus on formulas."

"Formulas are great for marketing but awful for real life."

Nicole Barsic has been working her butt off with her new health business. She and I sit down to talk about how she can approach new clients and prospects without it being weird or awkward. In this coaching call, I offer some tips on how she can feel more comfortable in front of someone at a networking event or even in a group setting. It's okay if you don't click with everyone, but there are still ways you can build a relationship without being a weirdo!

Key Insights & Aha Moments:

*Want to know how to launch and grow your wellness business? Join the Facebook community!

*Where is Nicole currently stuck in her business?

*What was Nicole doing before she became a health coach?

*Nicole started taking her business seriously in March of this year.

*It's difficult getting things done with a new daughter in the mix.

*Nicole desperately needs a structure or some sort of outline for her business.

*How can Nicole make a true connection with potential clients or even just build more meaningful relationships?

*If you simply don't 'click' with a fellow business person, then don't try and force the relationship.

*Nicole recently scheduled a coffee meeting with a potential client. What's the best 'non-awkward' way to pay for the coffee (since she invited) without it being weird?

*Are you struggling with what to say to a potential client and how to say it? Here's my take on why you are.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Tweetables:

"Keep it easy and simple. Make a true connection with this person. You don't know anything about them."

"What's really going on is you're not confident in what you're saying because you're not sure how to say it."

"Once you have support about what to say and how to say it, you feel more confident about putting yourself out there."