Making the Maven

This week's episode just has yours truly talking one-on-one with you! Do you feel like you're just pushing sand in your business right now? How do you go from sand to moving full-on boulders? Well, today, I dive in and discuss some of the ways you can get out of the 'hustle' and be more strategic in your business, so you can get the results you so, so desperately want.

Key Insights & Aha Moments:

*This week's episode consists of just yours truly!

*As we reach into the fourth quarter, do you feel like you're just pushing sand around and you're not getting much progress done on your business?

*How do you move those big boulders forward?

*I worked with a lovely woman named Alicia at the start of the year. When she arrived at my doorstep, she was overwhelmed and doing 'all the things.'

*She was feeling defeated, her confidence was low, and she was feeling scared because she wasn't getting the results she wanted.

*What was her goal with her business? This is what we had to first get clear on before moving forward.

*After she finished working with me, she was ecstatic. She learned a new skillset on how she could go from idea to production to making money.

*Focus on only one or two things instead of 'all the things.'

*So, how do you flip the switch?

*Let me give you a couple of tips on how to begin a process like this.

*Look at the numbers first. You're making decisions from the heart, but not the numbers.

*Where are things today and where do you need to go to next?

*Next step: Set a goal! Once you have a goal, you can create an effective plan.

*When you have the plan, then you can begin outsourcing it to a team member! Also, be sure to add it to your calendar, so you know what needs to be done and when.

*I do a quick recap towards the end, just in case you need a quick reminder of what to do next.

*Okay! Now it's time for listener questions. I answer a Question from Melissa who is trying to put all of her financial information into QuickBooks, going all the way back to January.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Tweetables:

"I see that you struggle with 'all the things' in your business. This is normal"

"To achieve success quickly is completely dependant on your ability to remain focused."

"You gotta big girl pants on and figure it out! You gotta take the lead, you're the CEO my dear, start moving boulders."

Jason Van Orden has been an online marketer for the last 13 years and has launched over 60 online courses, has 7,000 students, and has done $7 million in revenue. On the show, Jason discusses where online marketing is going, how to grow your email list where you can successfully grow a 6-figure business, and how he 'overcame' imposter syndrome.

Key Insights & Aha Moments:

*First things first, is Jason still in a band?

*Truth be told, Jason had no idea he'd end up as an entrepreneur.

*Why did Jason quit his job cold turkey?

*Do you have the confidence in yourself to rise to the occasion and figure it out when things go wrong?

*How much does mindset play into Jason's day-to-day life?

*Despite the amount of success Jason has received, when he tried to start something new, he had impostor syndrome.

*When it comes to online marketing, how does a total newbie get into this field?

*With the popularization of the internet, more people are able to show up and be seen. The gatekeepers have essentially been removed.

*If we depend only on those blockbuster #1 sellers, they are only capable of solving a fraction of the world's problems. This is why the world needs small businesses and people like you.

*If you have 3,000 people on your email list, you are able to tap into a six-figure business.[Text Wrapping Break]*How does someone first grow their list to 3,000 people?

*Jason stays connected with his community by having zoom chats with them. This allows him to understand his target audience a lot better.

*Is it possible for you to be too niche or too targeted?

*Show up consistently and results will start snowballing for you.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Jasonvanorden.com

Jason on Facebook

Gavin Zuchlinski is the Founder of Acuity Scheduling for the last 11 years. Acuity is an online appointment scheduling software. He originally created the product for his mother who was just bombarded with client appointments the manual way. On today's show, Gavin discusses the very human aspect to his tech business. Gavin is hyper customer-focused and whenever he has to bring more people on as his company grows, he feels slightly guilty! He believes a small company can best serve their customers and make that experience very personal.

Key Insights & Aha Moments:

*Don't forget to join the free Facebook community!

*Gavin created Acuity for his mother, who is a massage therapist.

*What kind of things did Gavin 'invent' when he was a young child?

*Did Gavin grow up with a lot of 'woo-woo' in his life?

*Gavin's product is the perfect product for a wellness practitioner.

*When did Gavin take the leap from having Acuity as a side hustle to making it a full-time job?

*Gavin was heavily into Buddhism when he was in high school and college and that has really influenced him on how he conducts his business.

*Gavin prides himself on having not just good customer service, but a good customer experience, as well, for his product.

*The Acuity social media page is filled with puppies and kittens.

*Fun fact: I have four cats.

*How did Gavin grow from geeky/tech guy to a leader?

*Gavin always has personal struggles when he hires new people. He wants to keep the company small and personal.

*Gavin has a special gift for Michelle's audience!

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Business Building Rockstars Show

Acuity Scheduling

AcuityScheduling.com/Maven

Dixie Reynolds is one of the members of my Maven Inner Circle. She is fairly new to business, only having started her LLC just last year, but she has over 30 years of experience as a nurse in the healthcare industry. Right now, she's made her transition from nurse to health coach but is running into some resistance with one of her clients. What should she do? Well, on the show, I offer her some advice on how she can prevent this from happening in the future and what she can do now to help her client succeed.

Key Insights & Aha Moments:

*Who is Dixie and what does she do?

*What is Dixie currently struggling with right now?

*Dixie is very new in her business right now. She has two paying clients.

*Why did Dixie leave her career in nursing to become a health coach?

*Why did it take Dixie 30 years to transition into this new career path?

*Dixie opened her LLC just last year but has only just recently started making money.

*One of Dixie's clients is backing out right now and getting cold feet.

*How did Dixie structure the sessions with this client?

*How can Dixie prevent this from happening to her in the future? Here's where I chime in!

*Dixie's client has expressed resistance, this is what Dixie can do to help her client overcome these feelings.

*People want to back out all the time. It's their way of trying to sabotage themselves. You need to call that out.

*Dixie realizes she needs to give a bit of tough love to her client. But think about it this way, no one else is helping her succeed. The best thing you can do is just be honest.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Dixie Doctor

Tweetables:

"Still the focus [in traditional medicine] is on treatment, vs. prevention. I think that's really sad."

"People don't see the results, because what kind of society do we live in? Do it now, pill, quick fix."

"The best thing you can do is be honest; because no one else is helping [your client]."

Title: Are You Always Just Learning, But Not Doing? | MTM102

Subtitle: Education will only get you so far. At the end of the day, you need to get your butt out there and help people.

Description:

Hey everyone. For this episode, it will just be yours truly talking. I am so passionate about helping you guys succeed, but one thing I've noticed is that you have a hard time putting down those books. You might feel like you're not good enough, not experienced enough; not ready, but the truth be told, you have to stop overlearning and start getting your butt out there and helping people who desperately need you! On today's show, I share my personal story, the defining moment if you will, on why I had to help other people with their pain.

Key Insights & Aha Moments:

*Today it'll be just yours truly talking! It' time to do a quick solo show and talk one-on-one with you.

*I'll be taking your questions at the end of the show!

*Do not forget to join the Facebook group community! You won't regret it!

*It's time to put those learning books down and get those clients in the door.

*I slipped on wet ice while I was at a skating rink (I wasn't even moving) and I pretty much broke my entire leg. I had to get surgery and I was deathly afraid.

*My leg was so bad, the doctor wanted to present my case at a conference!

*I was in acupuncture school at the time and my husband had to literally carry me into class! I had a walker, but it was just too painful getting from the hallway to the classroom.

*I did everything I could to be the 1 in 10 to recover from my type of injury. Physical therapy, acupuncture, laser therapy, massages, everything!!

*One day when I was getting acupuncture done, I just start balling my eyes out crying, and my acupuncturist told me that this was a gift. That this experience will make me a better doctor. I didn't believe it at the time, but he was right.

*At the end of the day, the experience I had, and the passion I have for helping other people, extends way beyond acquiring another degree. I hope this story inspires you to stop constantly trying to learn and learn and learn without any action and instead forces you to take action!

*What about continuous learning?

*How can you leverage your personal value?

*Stay till the end and I'll answer some of your questions!

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Tweetables:

"It's time to put those books down, own your personal value, and get clients in the door."

"1 in 10 make a full recovery from my type of injury. I decided I was going to do everything possible to be that 1 in 10."

"Ultimately, I realized that the value I brought to the table for my patients extends way, way beyond a degree."

Lisa Mitchell is the premier Indianapolis-based communications expert specializing in Body Language and Nonverbal Skills training. Lisa started her career in corporate, but she quickly burned herself out of it by saying yes to too many things. She did not set boundaries for herself and one day, she just couldn't take it anymore. In retrospect, it was one of the best lessons she could have learned for herself. Although Lisa is a people pleaser, every 'yes,' every opportunity out there has its costs, and you must be very careful as to what those are and how they will affect you long term.

Key Insights & Aha Moments:

*Who is Lisa and what is her purpose in life?

*I have a gift for you! A new workshop is available on my website and it's free!

*As a body language expert, Lisa has had quite an interesting career journey how she got here.

*Lisa burned herself out so fast that she left everything behind, including her husband at the time.

*Lisa has learned now that she did not set appropriate boundaries. She let other people push her around, and one day she just couldn't do it anymore.

*Opportunities are not free. As Lisa was saying yes to more and more things, she was not considering the other, more important things that she was giving up, like spending time with her child.

*Saying no is so, so hard. Lisa is such a people pleaser.

*What kind of lessons did Lisa learn, and how does that translate into what she's doing right now?

*It took Lisa around four to five years before she really began to invest in herself. She did not feel worthy enough at first.

*What does Lisa's mindset practice look like?

*First impressions begin in as little as seven seconds and they can make or break a work relationship.

*Before you really meet someone, you need to be 'on' before you're really 'on.' Lisa explains a bit more.

*It becomes a game changer when you learn how to decode other people's body language.

*If you can make people seen, heard, and valued, you're pretty much set!

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Powerbodylanguage.com

Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

The big 100 is here! A break was much needed over the summer but I admit, I missed you! And you are in for a treat…I'm going back to the beginning and laying out my story. Where I came from, the journey to get here, and my big vision for you and me and our industry. Here's what's I want you to takeaway from our convo today: confidence and leadership are required in your wellness business. As you grow in confidence, as you grow in leadership in your wellness business…it elevates us all. Allowing the industry to get to new heights. Before we dive in… Check out my new workshop at michellemcglade.com/profit It's a perfect fit for you if: You are struggling with charging a premium price for your service Wondering what to charge for your service Need support in how to handle discounting with family and friends Desire to create a clear strategy to meet your income goal Key Aha Moments & Takeaways • I suffered from childhood with migraine headaches • My first year in college my mom was sick with potentially the big C word • My health began to decline due to emotional stress during this time • I was diagnosed with fibromyalgia in college • The treatment plan was to "grow out of it" • I decided to take matters in to my own hands • My flute teacher was a huge influence in helping me to take the lead in my own health care • I cleaned up my diet, went cold turkey off all medications and cut back my schedule and eventually I healed myself • My passion to ensure others did not have to suffer as I did was ignited • I was unsure if I had chosen the right path after college, thinking maybe I should have went in to health care • The interest never left me and I decided to take massage therapy classes as a hobby • After being laid off from my Corporate job, I worked as a CMT but realized quickly it was not a fit • So I spent another 10 years in Corporate • I was miserable, I was not happy with my "stable job" making "good money" and I felt like I was being held back • So I left my job in 2008 after finishing an MBA program and went back to school to become an acupuncturist • I knew I wanted my own business and wanted to become a leader in the holistic health care industry • I started my clinic right out of school and purchasing a second clinic within the first year • A major life event caused me to look at the bigger picture • I asked, who am I to want something bigger for myself. I was worried what others may think. • I dreamt too small for myself {wow} • Instead of hiding, I asked myself what more can I do. • I am location independent and now choose to live in Vermont while supporting and coaching other practitioners • There is an epidemic, instead of reaching out for help, practitioners are closing their doors • Without your success and leadership in this industry, we are in trouble Tips on How to Make Money in Your Wellness Business Get focused on what it is that you want. Business is personal, and you need to be clear on the business model that fits your lifestyle. Get clear on the one thing that you do really well for your clients. You cannot be everything to everyone, so get clear on your super power. Understand who you serve. Who are the people who want what you have to offer? Show up, be present, visible and own your leadership in your community. Links michellemcglade.com/profit michellemcglade.com/community

I've learned so much about podcasting and myself over the last two years! And we're almost to Episode 100! This week's episode is going to focus on 7 things mavens do different to reach a new level of success in their wellness business. It's inspired by all my interviews and mentors in my business, up to this point. What a milestone! I also have a big announcement for the podcast! Tune in! I'm going to blow your mind and take this podcast to the next level. And please make sure to check out all the valuable content over the last 99 episodes, and in the countless Maven Minis!

Key Insights & Aha Moments

* 7 things that mavens do different to really accelerate and reach the level of success in your business

* #7 - Leverage Your Strengths- don't build a cookie-cutter business. Build one that suits your lifestyle and shines on your strengths. It makes it so much easier!

* Not familiar with your strengths? Take a strengths finder and reach out to those close to you.

* #6 – Listen to What Clients Want – focus and open your ears on what clients want, not what you want

* Give them what they want and tell them what they need

* #5 – Take Action Over Perfection – many of us have suffered from perfectionism, but it can freeze you. Stop preparing instead of getting paid!

* If you want success and see results, you need to let go of being perfect!

* #4 – Fail Fast-Forward – look at failure as a good thing. Everything is a risk and when you fail, you learn

* Everybody fails at some point in something. But it will get easier and easier.

* You will develop the muscles and tolerance for risk and you will be able to move and respond quicker to what is happening around you. Do something differently the next time

* #3 – Focus –Say yes to the things that will help you move your business forward more quickly, say no to everything else.

* #2 – Invest in Themselves – This can be so difficult for people!

* Whether it's taking a course, finding a mentor, individualized coaching, it's at the very top of what successful mavens are doing for themselves

* It can be uncomfortable and scary, but will come back to you in such a huge way, because it lives on.

* #1 – Work Constantly on Mindset

* The only way to get OUT of your way is to work on that mindset. Build those muscles!

* Looking at your personal relationships could be reflected in your business

Mentioned In This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Founder of MasalaBody.com – blog and weight loss coaching program for females and entrepreneurs. She lost 40 pounds after having 2 kids while having a demanding corporate career. When friends started asking her how to lose weight, she launched her business to help other busy women take control of their body and weight. And made ZERO DOLLARS! We chat about this epic fail and how it led to the creation of her flagship 8-week coaching program, Spice Yourself Skinny. Became focused on upleveling and was a passion inside of her. Researching and responding to her audience and list building have been huge successes for her!

On the side, she is still holding her day job. She's been featured on People.com, Insider, Fox News.

Key Insights & Aha Moments

* She was a management consultant for a Top 4 firm in NYC. Was her dream job!

* It was everything she imagined, but she decided she wanted something bigger with more flexibility that worked in her life. Her entrepreneurial dream was planted!

* She didn't know how to dream bigger until she achieved the biggest dream she had for herself

* How did she begin the entrepreneurial path after realizing it was what she wanted?

* She didn't even realize it was beginning as it was going on!

* She lost weight through a purposeful plan after having her second child and it quickly became the topic of conversation around her

* She started documenting her recipes and would share with people around her. She soon realized she wanted to spread it out to more people

* She worked on starting a simple website and blog

* She took a course on how to create an online business and found that instead of sharing recipes, she wanted to focus on helping people lose weight. She now had a result to focus on.

* Her first week she got 101 subscribers through her positioning

* She listened to what people wanted! She began by doing what she wanted to create, but learned the key was to listen to her audience.

* Read between the lines

* Do the research and get it right up front!

* Began building this business on the side as a mom of 2 with her demanding job

* Would spend every free second working on her online business. When she was flying for work, she was always working!

* She would take vacation time from her day job and just work from home on her new business

* Was able to push forward and build her business because she got so much energy from it

* Made $30K her first year on the side, while still working full-time

* Nagina doesn't have any fancy certifications or degrees in this work. She found that when she actually accomplished the goals she set out for herself and her clients saw it, that's what they were after.

* Lesson is you don't need to spend tons of money getting certifications in things that ultimately won't matter.

* Things have changed today. You don't need to go through all of these hoops and have degrees. People will believe you if you can help them and prove it.

* By doing, that's how you get better, you train yourself, and people can see the results

* Took her about a year to realize her business was growing and was scaleable and took a step back in her corporate career.

* She still holds that corporate job today but goal is to ultimately leave her day job

* Didn't want to worry about money at this point and is now able to make the investments in her business that she wants to

* Transitioned to more group programs to scale easier

* At first, it totally bombed and she didn't make a thing. But it taught her what to change and now it's better than she could have imagined

* Spent 3 months reviewing things and having people involved in helping her to change things.

* Special gift for Making The Maven Listeners – she is going to share her 3 easy recipes to banish late night cravings

Maven Moment:

Focus on one thing at a time and get really good at it. This reminds me of a conversation I was having with one of my private clients. If you're struggling with who you serve with your message and communicating what you do in a way that people aren't taking action, the best thing is not to build an audience online. You need to work on practicing in the one-on-one environment. It gives you practice and become more smooth in your message. Communication is key for building a successful business! Shift your mindset, work locally and finesse that message and product!

Mentioned In This Episode:

Michellemcglade.com

Maven Inner Circle

Maven Facebook Group

Connect with Nagina:

Website - http://masalabody.com/home-new

http://masalabody.com/makingthemaven - special offer

This week's guest did such a great job on list-building and focusing on her clients. I've talked about this before, I'd do this so differently if I was just starting out! I'd put much more emphasis on building that list! I just can't impart this on you enough! It's the place where you continue to build a relationship with your audience. It's great to spend time on social media and hang out with your peeps. But what if that all changes tomorrow? If you have your list, you're still able to interact with them and reach out!

If you're out networking… that's great! But how do you continue to cultivate that relatihsionship after time if you don't have them in your list? You need to build that like and trust factor with after making that personal connection. The answer is in your list!

Everybody needs to be focusing on networking and cultivating relationships. Money is in the list! Sell to your list by creating the content and offers they are asking about from you.

Believe it or not, when it comes to your list, size doesn't matter! I'd rather you have a couple hundred people who are opening the emails and being engaged, than having a couple thousand who never open a thing. Don't focus on the number of people you have, focus on engagement.

First goal is to get people to open that email! Test subject lines. Resend to people who didn't open with different subject lines. They need to grab your audience!

Include a call to action in the P.S. area of your email and make sure you keep things casual and fun! Be you and be authentic!