Dr. Don is joined for a second time by Mike Michalowicz, entrepreneurial expert and author of multiple financial guidebooks. Mike and Dr. Don spoke in a previous episode, Increase the Vitality of a Chiropractic Business with Mike Michalowicz, on giving chiropractors the tools to eradicate debt and to increase profitability. Today, Mike is discussing the business hierarchy of needs and sharing information from his new book, Fix This Next: Make the Vital Change That Will Level Up Your Business. 

Mike and Dr. Don also discuss current events, specifically issues that are arising from forced closures due to COVID-19 and what business owners can do to make the most of this. Don’t sit at home and wait for this to pass. Mike recommends, among other ideas, creating online training videos for clients and staff or preparing for a surge of clients looking to make up training when businesses reopen.

Mike’s new book is available on April 28th online on Amazon and Barnes and Noble. If you’re looking to get a head start, check out his website at fixthisnext.com for evaluation software to evaluate your business before the book release. 

Key Takeaways:

• Mike’s take on the biggest challenge for entrepreneurs. [2:10] 

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