Jim Fitch is the CEO of Noria Corporation and is the founding director and a former board member of International Council for Machinery Lubrication (ICML). Paul Hiller is ICML Marketing Manager. Jim and Paul recently spoke with Plant Services editor in chief Thomas Wilk at the SMRP Annual Conference about the importance of industrial training, overcoming challendges associated with oil analysis, and the new ICML 55® standard.