The Business of Fitness

Making Value and Mission-Driven Products with Shannon O’Grady of Gnarly Nutrition


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Shannon O’Grady is the CPO and COO at Gnarly Nutrition. She has her PhD in Biology from the University of Utah, and in her spare time, is a bit of a jiu jitsu badass (and a runner!). In this episode, Shannon chatted with us about how she ended up working with Gnarly, and how she’s worked to change their lineup for the better—for our bodies and the environment—in recent years. The supplement industry can feel a bit like the Wild West sometimes, but Shannon is trying to add transparency by getting Gnarly products NSF certified for sport (and we talk about why that’s so important for athletes!). She’s also on a mission to make Gnarly more sustainable in its environmental footprint by making packaging more recyclable. With dozens of products in different stages of creation and production, she’s always juggling a lot of balls, and we also discuss how to keep everything under control. Find out more at gognarly.com and https://www.instagram.com/shaogrady/

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