Now, marketing used to be about clever slogans and good lighting. These days, it’s about data pipelines, consent forms, and algorithms that know you’re out of coffee before you do. Welcome to the world of MarTech, where marketing meets technology, and everyone pretends to understand what a customer data platform actually does.

But here’s the question, does Malaysia have a digital edge when it comes to MarTech? Between new data laws, AI investments, and the looming e-invoicing wave, could all this regulation and innovation actually become our competitive advantage?

Joining me to decode the buzzwords and bring it all back down to earth is Jan Wong, Founder and CEO of OpenMinds, a digital consultancy that’s been helping brands navigate this ever-shifting landscape long before “omnichannel” became a word people said with a straight face.

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