Mammoth Plumber Podcast with Tyler Williams

Starting October 1, 2026, Google Local Services Ads will charge plumbers for missed calls during business hours. Tyler Williams and Mammoth's operations chief Keara Nikole break down what that means for your leads, your booking rate, and your bottom line.

In this episode of Talking Tusks:

• The LSA lead charge change: Missed calls and follow-up calls now count as billable leads, and why it may be the push many shops need to start answering the phone.
• Phone answering options: Answering services, offshore hires in an opposite time zone, and AI receptionists. What works, what doesn't, and why you need to test the system again and again.
• Give your phone system personality: Dad jokes on the hold loop beat a cold, clinical greeting every time.
• When branding makes sense: Why a $3M plumbing company with plain white vans still got there, what that story reveals about the two inflection points for a rebrand, and how to phase it without a $50K wrap bill.
• Branding and recruiting: How a rebrand can change the quality of the applicants you attract.

Ready to turn more of your leads into booked jobs? Schedule your free consultation at mammothforplumbers.com.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Plumbers: book your free marketing consultation at https://mammothforplumbers.com. We'll help you build your Q4 and January plan before the slowdown hits.

Every year around October, plumbing owners start saying the same thing: "Leads feel harder." They're right, but most don't know why. And if you don't know why, you panic.

In this episode, Tyler Williams, founder of Mammoth Marketing, uses 10 years of client data to walk through how your customer's world changes from October through January, and how your marketing has to change with it. The person who picks up the phone and calls a plumber has a very different life in October than she does in mid-December. Your ads should reflect that.

What you'll learn:

• Why the back-to-school window is your pitch for getting home projects done before the holidays
• How to tie into winterization and seasonal changes by region
• The Thanksgiving play: pre-holiday plumbing inspections that sell themselves
• Why December is a goodwill season, and how toy drives, coat drives, giveaways and sponsorships keep you top of mind while growing your prospect list
• The mid-December spending squeeze that stalls big jobs for one to two months, and why offering financing isn't optional
• Your January game plan: reactivating past customers, following up on unsold estimates, and working a prospect list that should be 10x the size of your customer list
• Why being proactive beats being reactive every single time

The moral of the story: your market's needs change all year. Your job is to line up with what her life is already going to do. That's Marketing 101.

👉 Want help building your seasonal plan? Schedule your free consultation at https://mammothforplumbers.com

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Most plumbing companies don't have a marketing spend problem — they have a systems problem. In this episode, we break down the two things your business needs in place before your marketing budget can actually pay off: a membership program and a financing option.

You'll learn why waiting years to launch a membership puts you permanently behind competitors who started day one, how recurring membership revenue can quietly fund your entire ad budget, and why psychological retention matters just as much as service quality when competitors are constantly undercutting you on price.

Then we tackle the average ticket problem — why marketing that only targets big-ticket jobs like water heaters actually shrinks your lead volume, and how offering financing on major installs and repairs can boost your close rate and average ticket by 30% or more, making your ROI numbers look dramatically better without spending another dollar on ads.

If you've ever wondered why your marketing "isn't working" even though the leads are coming in — this episode is your answer.

What you'll learn:

• Why memberships should launch at day one, not year three
• How recurring membership revenue can fund your ad spend
• The psychological reason customers leave even when they "love" you
• Why marketing for "plumber" beats marketing for "water heater repair"
• How financing options can lift close rates and average ticket by 30%+

Free resource: Want Mammoth to take a look at your marketing? Head to mammothforplumbers.com for a free, no-obligation strategy session.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

A plumbing company came to me wanting 125 jobs a month from PPC. I told them no — and walked them through exactly why the math didn't work.

In this video, I break down a real consult: a word-of-mouth-grown plumbing company with a 90% booking rate that looked amazing... until we ran the numbers on cold traffic. 

I walk through the two real leaks — average ticket size and close rate — and the benchmarks I actually want to see before recommending PPC (60-70% close rates, tickets north of $1,000). If you're a plumbing business owner running or considering paid ads, this is the math you need to understand before you spend a dollar.

Want a free consult to see where your numbers actually stand? 
👉 mammothforplumbers.com

#PlumbingMarketing #PPCforPlumbers #HomeServiceMarketing #PlumbingBusiness #CustomerAcquisitionCost

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Everyone tells you to obsess over your Google PageSpeed score — but a fast website doesn't guarantee a single new customer. In this episode, Tyler breaks down why page speed is one of the most overrated metrics in home service marketing, what it actually does (and doesn't) impact, and the real signals plumbing business owners should be tracking instead — conversion rate, cost per lead, and booked revenue. If you've ever stared at a 95/100 speed score and wondered why the phone still isn't ringing, this one's for you.

🔧 In this episode:

• Why "vanity metrics" feel productive but don't move revenue
• What page speed actually affects (and where the myth comes from)
• The metrics that actually predict growth for plumbing companies
• How to know if your marketing is working — beyond the dashboard

Mammoth Marketing helps plumbing and home service companies build marketing systems that drive booked jobs, not just better scores. Learn more at mammothforplumbers.com.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

When markets get tough, plumbing companies panic. Angie's List just lost 739,000 leads this year—while spending MORE money. In this episode, I break down the hard truth: cutting marketing in a downturn will destroy your business faster than anything else.

Here's what we cover:

• Why every competitor is fighting harder for the same leads

• The real places to optimize BEFORE you cut anything

• How to measure if your marketing is actually the problem (or if it's something else)

• The customer journey that separates winners from closures

• Why your pricing power depends on reputation—not discounts

The plumbers who thrive in downturns aren't cutting spend. They're optimizing their entire system:

→ Call tracking & CSR performance

→ Reviews & brand awareness campaigns

→ Customer experience from ad to estimate

→ Sales skills & closing rates

If you're feeling the pinch right now, listen to this before you make any cuts.

**Watch the full breakdown:**

https://youtu.be/q9kOKsHR6F4

Markets fluctuate. This is just a season. Know how your decisions impact your entire business.

**Free Plumbing Marketing Consult:**

www.mammothforplumbers.com/consult

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Think your sponsorship didn't work because nobody called that number on the banner? Think again.

Most plumbers are making a critical tracking mistake and it's costing them hundreds of thousands in lost leads.

Here's the problem: customers don't work the way you think they do. They see your sponsorship, feel good about you, and then weeks later when they have an emergency, they search Google and call from there. Your data attributes that lead to SEO. But the truth? That sponsorship was the real reason they called.

This is the "messy middle" the invisible gap between when someone first hears about you and when they actually pick up the phone. And if you don't understand it, you'll keep cutting off marketing sources that are actually working.

In this episode, Tyler Williams walks you through:

• Why call tracking numbers on sponsorships lie to you
• How customer behavior actually works (it's not one-to-one)
• The difference between lead generation and influence
• Why brand awareness is the most misattributed marketing metric
• How to build a marketing strategy that accounts for the real world

If you've ever wondered why your data doesn't match your gut feeling about what's working, this episode is for you.

Ready to get clarity on your marketing?

Schedule a free consultation and we'll audit your current strategy—no sales pitch, just honest feedback on what's actually driving your business.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Every plumber needs to be running a campaign like this one. Tyler Williams from Mammoth for Plumbers outlines all the aspects of a killer campaign that will build you a prospect list that will save your company when the times are slow. 

If you'd like help with your marketing stack, schedule a free consult if you're a plumbing company. 
https://mammothforplumbers.com/free-marketing-consult/

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Are your plumbing ads failing to convert clicks into booked service calls? In this video, Tyler Williams breaks down the #1 critical error plumbing business owners make with their online advertising: sending paid traffic straight to a generic homepage or contact form. Learn how building dedicated service landing pages, clear call-to-action buttons, and retargeting loops can turn wasted ad spend into high-value leads for your plumbing business

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Are you tired of burning your marketing budget on Google and Facebook ads only to end up with spam, job-seekers, or price-shoppers? In this video, we break down why bad conversion tracking is secretly killing your plumbing PPC campaigns and how "pixel pollution" ruins your lead quality over time. Learn how to qualify your leads properly and feed the algorithms the exact data they need to hunt down high-intent homeowners who actually want to book a job.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing. 
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.