
Sign up to save your podcasts
Or


A great strategy means nothing if your team can't execute it. And most of the time, the problem isn't the people — it's the clarity.
Jenn Ravalli is back for her third of the go-to-market arc, and this one is all about the messy middle of rapid growth. What breaks first when you scale too fast, how to build a team that can actually execute the vision, and why the gap between what the board wants and what the reps are doing is almost always a clarity problem, not a performance problem.
In this episode, we cover:
Memorable Quote: "Most organizations make the mistake that they build their plan top-down instead of bottom-up. You're setting your whole team to fail." — Jenn Ravalli
🎙️ ABOUT THE GUEST
Jenn Ravalli is a Go-To-Market executive with more than 15 years of experience building scalable growth engines across startups, scale-ups, and global enterprises. As the Founder of Maverick Meridian, she partners with founders and executive teams who are tired of boring, reactive, disconnected go-to-market tactics to build modern GTM systems that resonate with buyers and withstand investor scrutiny.
Jenn is deeply committed to building talent alongside results. She is a passionate advocate for developing leaders, mentoring high-potential talent, and creating environments where ambitious teams can grow, perform, and lead.
Connect with Jenn: https://www.linkedin.com/in/jenniferravalli/
Maverick Meridian: https://maverickmeridian.com/
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
Your pipeline isn't a sales problem. It's a strategy problem — and the data will tell you exactly where things went wrong.
Most founders think a stalled pipeline means someone on the team dropped the ball. But Jenn Ravalli says the real culprit is almost always upstream: misaligned teams, undefined qualification criteria, and a go-to-market strategy that nobody actually agreed on. In this episode, Katrina and Jenn dig into why your pipeline looks the way it does — and the concrete frameworks that fix it before it costs you revenue.
In this episode, we cover:
Memorable Quote: "If your teams are just hunting anything that moves, you're going to end up with serious problems and a pipeline that doesn't convert to revenue." — Jenn Ravalli
🎙️ ABOUT THE GUEST
Jenn Ravalli is a Go-To-Market executive with more than 15 years of experience building scalable growth engines across startups, scale-ups, and global enterprises. As the Founder of Maverick Meridian, she partners with founders and executive teams who are tired of boring, reactive, disconnected go-to-market tactics to build modern GTM systems that resonate with buyers and withstand investor scrutiny.
Jenn is deeply committed to building talent alongside results. She is a passionate advocate for developing leaders, mentoring high-potential talent, and creating environments where ambitious teams can grow, perform, and lead.
Connect with Jenn: https://www.linkedin.com/in/jenniferravalli/
Maverick Meridian: https://maverickmeridian.com/
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
Cheap GTM is expensive. And most founders don't find out until it's too late.
A go-to-market strategy isn't just a sales plan, and if you're treating it like one, you're already behind. Katrina sits down with Jenn Ravalli, founder of Maverick Meridian and go-to-market executive with 15+ years of experience building scalable growth engines across startups, scale-ups, and global enterprises. In our first episode together, Jenn breaks down what a real GTM strategy looks like, where early-stage founders are quietly hemorrhaging money, and the one diagnostic she runs the moment she walks into a chaotic, high-growth startup.
In this episode, we cover:
Memorable Quote: "When you are really trying to make your go-to-market sing, the more focus that you can put on it, the better. Niching down into who is really an in-market buyer gives you so much more focus on how you're using your dollars." — Jenn Ravalli
🎙️ ABOUT THE GUEST
Jenn Ravalli is a Go-To-Market executive with more than 15 years of experience building scalable growth engines across startups, scale-ups, and global enterprises. As the Founder of Maverick Meridian, she partners with founders and executive teams who are tired of boring, reactive, disconnected go-to-market tactics to build modern GTM systems that resonate with buyers and withstand investor scrutiny.
Jenn is deeply committed to building talent alongside results. She is a passionate advocate for developing leaders, mentoring high-potential talent, and creating environments where ambitious teams can grow, perform, and lead.
Connect with Jenn: https://www.linkedin.com/in/jenniferravalli/
Maverick Meridian: https://maverickmeridian.com/
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
Stop waiting to be discovered. Nobody's coming to find you.
You've been holding back your wins, quietly doing the work, and telling yourself you'll share it when the time is right. But what if staying silent was actually the selfish move? Katrina sits down with Taylor Harrington for the final episode of their four-part arc to talk about why the founders who build in public, dream out loud, and embrace the wavy path are the ones who end up exactly where they were meant to be.
In this episode, we cover:
Memorable Quote: "If you don't share your work, if you don't share your ideas, if you don't share who you are — what if that was selfish? What if you thought of it as being selfish, because you were keeping that just for yourself, and you weren't putting it out there in the world for someone else to learn from." — Taylor Harrington
🎙️ ABOUT THE GUEST
Taylor Harrington is a community experience designer, speaker, and the biggest cheerleader for spending more time doing what you love—and making your big dreams happen. She’s the Head of Community at Dreamers & Doers, a highly curated, award-winning community and PR Hype Machine™ that amplifies extraordinary women entrepreneurs and leaders.
Connect with Taylor: https://www.linkedin.com/in/heytayhar
Work with Taylor: www.taylor-harrington.com
Dreamers & Doers: www.dreamersdoers.com
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
The best networkers in the room aren't the loudest ones. They're the ones asking the best questions.
You've been dreading the small talk, rehearsing your introduction, and leaving events exhausted when the whole time, the best networking move was just asking a better question. Katrina sits down with Taylor Harrington to talk about how introverts and extroverts alike can ditch the awkward "what do you do?" and build real, fast connections.
In this episode, we cover:
Memorable Quote: "Remember that you're in a power position. If you could take that conversation literally anywhere, a new question or pivoting the conversation is up to you as well, not just the person who asked that first question." — Taylor Harrington
🎙️ ABOUT THE GUEST
Taylor Harrington is a community experience designer, speaker, and the biggest cheerleader for spending more time doing what you love—and making your big dreams happen. She’s the Head of Community at Dreamers & Doers, a highly curated, award-winning community and PR Hype Machine™ that amplifies extraordinary women entrepreneurs and leaders.
Connect with Taylor: https://www.linkedin.com/in/heytayhar
Work with Taylor: www.taylor-harrington.com
Dreamers & Doers: www.dreamersdoers.com
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
You don't need a design degree. You need to notice where the magic is missing.
You've been so focused on the agenda, the slides, and the logistics that you've forgotten the part people actually remember: how it felt. Katrina sits down with Taylor Harrington to talk about why experience design isn't a discipline reserved for creatives, and how anyone can engineer moments of surprise, delight, and human connection into their business.
In this episode, we cover:
Memorable Quote: "My interpretation of designer is more about how do I create containers that matter for people, to have the interesting interactions that they do." — Taylor Harrington
🎙️ ABOUT THE GUEST Taylor Harrington is a community experience designer, speaker, and the biggest cheerleader for spending more time doing what you love—and making your big dreams happen. She’s the Head of Community at Dreamers & Doers, a highly curated, award-winning community and PR Hype Machine™ that amplifies extraordinary women entrepreneurs and leaders.
Connect with Taylor: https://www.linkedin.com/in/heytayhar/
Work with Taylor: www.taylor-harrington.com
Dreamers & Doers: www.dreamersdoers.com
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell/
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
You don't need a strategy deck. You need to introduce two people.
You've been building the perfect plan — the platform, the logo, the content calendar. But what if the only thing standing between you and a real community is just... starting? Katrina sits down with Taylor Harrington, community experience designer and head of community at Dreamers & Doers, to talk about why founders chronically over-plan and under-do, and how the "minimum viable" mindset unlocks momentum faster than any strategy ever will.
In this episode, we cover:
Memorable Quote: "What makes a great community is not, 'Here's your community on a silver platter, enjoy it!' Building a great community means leaving opportunity for people to make it feel like their own." — Taylor Harrington
🎙️ ABOUT THE GUEST
Taylor Harrington is a community experience designer, speaker, and the biggest cheerleader for spending more time doing what you love—and making your big dreams happen. She’s the Head of Community at Dreamers & Doers, a highly curated, award-winning community and PR Hype Machine™ that amplifies extraordinary women entrepreneurs and leaders.
Connect with Taylor: https://www.linkedin.com/in/heytayhar/
Work with Taylor: www.taylor-harrington.com
Dreamers & Doers: www.dreamersdoers.com
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell/
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
You should fire yourself from doing admin work. Delegate everything else.
You're past the solo founder stage, but not quite big enough to hire a full-time CFO or Head of HR. So what do you do? Katrina Purcell sits down with Adam Spector to talk about why operational obsession is the secret weapon of the best founders, and why back office work is silently killing your ability to scale.
In this episode, we cover:
Memorable Quote: "Say no to everything that's not directly related to your product. Delegate everything else." — Adam Specter
🎙️ ABOUT THE GUEST 4x founder, angel investor in 200+ startups (14 unicorns), and Founder & CEO of Chore. Former product/ops leader at Twitter, Symantec, and multiple venture-backed companies. Adam helps founders replace operational chaos with systems that scale.
Connect with Adam: https://www.linkedin.com/in/adamspector2/
Work with Chore: https://www.hirechore.com/
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell/
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
Investors don't invest in lawsuits. Clean IP increases your valuation.
You've built the brand. You've protected the name. Now someone wants to buy the whole thing. Katrina Purcell wraps up this four-part legal foundations series with trademark attorney and founder of Storylock Legal, Lauren Bercuson. Lauren breaks down why IP protection isn't just about playing defense, it's one of the most powerful tools a founder has for building enterprise value, attracting investors, and creating a legacy worth passing on.
In this episode, we cover:
Memorable Quote: "The last thing an investor wants is to give someone money only to learn that the business they've invested in has to totally rebrand because they were unintentionally infringing on somebody else's mark." — Lauren Bercuson
🎙️ ABOUT THE GUEST Lauren Bercuson isn’t just a trademark attorney—she’s a brand protector, storyteller, and advocate for female founders who want to lock in their legacy. As the founder of Storylock Legal, Lauren helps entrepreneurs safeguard the brands they’ve worked so hard to build, ensuring their names, logos, and creative assets are truly theirs. With a Juris Doctor from the University of Miami and years of experience in trademark law, she blends legal expertise with a warm, strategic, and highly personalized approach—proving that legal protection doesn’t have to feel intimidating. Lauren’s path to entrepreneurship was fueled by a desire to create a legal experience that empowers founders rather than overwhelms them. She believes every entrepreneur deserves to build a lasting brand with confidence, knowing their work is secure for whatever growth lies ahead. A former award-winning children’s book reviewer and virtual book club founder, Lauren brings a storyteller’s flair to her legal work, helping businesses craft trademarks that stand out and stand the test of time. Because in Lauren’s world, a brand isn’t just a business—it’s a legacy in the making, and she’s here to make sure yours is protected.
Connect with Lauren: https://www.linkedin.com/in/laurenbercuson/
Website: https://www.storylocklegal.com/
Newsletter: https://storylocklegal.myflodesk.com/storiesbystorylock
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell/
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
Disclaimer: The information provided in this episode of Managed Chaos is for educational and informational purposes only. Although our guest Lauren is an attorney, the content discussed does not constitute legal advice, nor does accessing this podcast create an attorney-client relationship. Listeners should consult with their own legal counsel regarding their specific business needs and before acting on any information provided in this episode.
You built the course, the podcast, and the blog. Now, how do you stop someone from Ctrl+C / Ctrl+V-ing your business?
In this episode of Manage Chaos, host Katrina Purcell continues the four-part legal foundations series with trademark attorney and founder of Storylock Legal, Lauren Bercuson. When you hit record, build a course, and design a logo on Canva, how do you know that you own it? Lauren breaks down the IP pitfalls hiding in plain sight for creative entrepreneurs, podcasters, and course creators.
In this episode, we cover:
Memorable Quote: "Read your contracts. If you don't understand particular clauses in a contract that you're signing, you need to ask somebody for help because contracts are important." — Lauren Bercuson
🎙️ ABOUT THE GUEST Lauren Bercuson isn’t just a trademark attorney—she’s a brand protector, storyteller, and advocate for female founders who want to lock in their legacy. As the founder of Storylock Legal, Lauren helps entrepreneurs safeguard the brands they’ve worked so hard to build, ensuring their names, logos, and creative assets are truly theirs. With a Juris Doctor from the University of Miami and years of experience in trademark law, she blends legal expertise with a warm, strategic, and highly personalized approach—proving that legal protection doesn’t have to feel intimidating. Lauren’s path to entrepreneurship was fueled by a desire to create a legal experience that empowers founders rather than overwhelms them. She believes every entrepreneur deserves to build a lasting brand with confidence, knowing their work is secure for whatever growth lies ahead. A former award-winning children’s book reviewer and virtual book club founder, Lauren brings a storyteller’s flair to her legal work, helping businesses craft trademarks that stand out and stand the test of time. Because in Lauren’s world, a brand isn’t just a business—it’s a legacy in the making, and she’s here to make sure yours is protected.
Connect with Lauren: https://www.linkedin.com/in/laurenbercuson/
Website: https://www.storylocklegal.com/
Newsletter: https://storylocklegal.myflodesk.com/storiesbystorylock
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell/
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
Loved this episode? Hit the "Follow" button so you don't miss our next episode.
Disclaimer: The information provided in this episode of Managed Chaos is for educational and informational purposes only. Although our guest Lauren is an attorney, the content discussed does not constitute legal advice, nor does accessing this podcast create an attorney-client relationship. Listeners should consult with their own legal counsel regarding their specific business needs and before acting on any information provided in this episode.
From the publisher's feed