Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares her extensive agency perspective with Darren of best practice pitching, worst practice pitching, and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including the role of marketers, procurement and consultants in the process.

https://www.trinityp3.com/2019/02/good-bad-ugly-media-agency-pitches/

Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of online community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the business from Marketing and Sales to Corporate Communications.

https://www.trinityp3.com/2019/02/social-media-online-communities-crisis-management/

Peter Miller is the CEO of News Media Works. He chats with Darren on the role of News Media in society as the fourth estate of democracy and the impact of #FakeNews on news media brands. The irony of Facebook turning to trusted media such as out of home, television and newspapers to spread their message on fake news, fake accounts and data security and the double standard the industry appears to have on media metrics.

https://www.trinityp3.com/2019/01/fake-news-impact-on-news-media/

Julian Barrans is the Business Director for TrinityP3 in Asia but has also had a long career as a global marketer at Mars. Here he shares with Darren the disciplined business approach to marketing and the role of strategy, planning and the all-important implementation to drive brand value and why marketing needs to sit at the table with their colleagues to drive and deliver business growth.

https://www.trinityp3.com/2019/01/managing-marketing-marketing-strategy-planning-and-implementation-from-a-cmo-perspective/

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provide.

https://www.trinityp3.com/2019/01/data-transformation-within-your-organisation/

Jane Caro, author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and in her own words, a jumped-up ‘award winning’ copywriter and Walkley Award recipient. She chats with Darren on her love of words, her passion for people and the role of education, empathy and diversity in creativity.

https://www.trinityp3.com/2018/12/power-of-words-creativity-education-diversity/

Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and businesses and how a great brand story or narrative can be used across paid, earned and owned media channels to build trust in the brand with customers, suppliers, employees and other stakeholders.

https://www.trinityp3.com/2018/12/important-use-of-brand-story/

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy.

https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/ 

LANGUAGE WARNING: Mark Ritson is well known for his coarse language, which is reproduced here in full. If you find course language offensive please do not proceed any further.

Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing.

Find out more on the Mini MBA here at https://mba.marketingweek.com/

https://www.trinityp3.com/2018/11/mastering-marketing-principles/ 

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides.

https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/