Nicole Sheffield is an industry leader in digital media holding roles like the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this is made even more complicated by the constantly evolving nature of the ecosystem and challenging marketers to deliver meaningful results for brands and businesses.

https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/ 

John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how the IPA is providing a professional accreditation program for advertising professionals globally as a Chartered Profession. They also compare advertising and management consulting identifying some key differences.

https://www.trinityp3.com/2018/08/profession-of-advertising-compared-to-management-consultants/

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data.

https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers, and agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high-quality productions faster, more accessible and lower cost.

https://www.trinityp3.com/2018/06/innovation-in-film-production-industry/

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers,, they are increasingly challenged with managing this complex relationship and contributing to overall marketing performance.

https://www.trinityp3.com/2018/04/changing-role-challenges-facing-media-agencies/ 

Ed Pank is the Managing Director of WARC Asia and a self-confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren about the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation.

https://www.trinityp3.com/2018/03/discussing-creativity-innovation-importance-to-business/

Erik Ingvoldstad, the CEO and Founder of Acoustic Group talks with Darren about their focus on helping companies manage their digital transformation from a cultural foundation, discover innovation within the organisation, and manage the customer experience to build a brand. He brings a unique perspective with experience in the Army, business school and years in digital and direct marketing.

https://www.trinityp3.com/2018/04/talking-digital-innovation-and-cx-for-business/

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Andy Lark is the Chief Marketer and Chair of Group Lark. He has also been a CMO, a board adviser, a Non-Executive Director, and an industry commentator. He discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support.

https://www.trinityp3.com/2018/06/challenges-facing-cmos-today/