David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers,, they are increasingly challenged with managing this complex relationship and contributing to overall marketing performance.

https://www.trinityp3.com/2018/04/changing-role-challenges-facing-media-agencies/ 

Ed Pank is the Managing Director of WARC Asia and a self-confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren about the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation.

https://www.trinityp3.com/2018/03/discussing-creativity-innovation-importance-to-business/

Erik Ingvoldstad, the CEO and Founder of Acoustic Group talks with Darren about their focus on helping companies manage their digital transformation from a cultural foundation, discover innovation within the organisation, and manage the customer experience to build a brand. He brings a unique perspective with experience in the Army, business school and years in digital and direct marketing.

https://www.trinityp3.com/2018/04/talking-digital-innovation-and-cx-for-business/

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing.

https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Andy Lark is the Chief Marketer and Chair of Group Lark. He has also been a CMO, a board adviser, a Non-Executive Director, and an industry commentator. He discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support.

https://www.trinityp3.com/2018/06/challenges-facing-cmos-today/

Ori Gold is the CEO of programmatic platform Bench, and here discusses the impact science and technology innovation and the best way for marketers to deal with this rapid and constant change. Embracing complexity and applying the scientific approach of test and learn is central to thriving in the changing world of marketing and business.

https://www.trinityp3.com/2018/01/impact-of-science-technology-on-media-marketing/

Simon Canning is a well-known and highly respected marketing commentator who has worked on both the trade media and agency side for the past 25 years. Here he shares and discusses the changes, but more importantly the key decisions and their impact and implications on the advertising industry today.

https://www.trinityp3.com/2018/01/impact-of-deregulation-on-advertising-industry/

Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the needs of women buyers.

https://www.trinityp3.com/2017/12/challenges-changes-automotive-marketing/

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choices in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired.

https://www.trinityp3.com/2017/11/agencies-consultants-mergers-acquisitions/