Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at this year's annual Advertising Financial Management Conference in San Diego, USA. Covering everything from BlockChain to Transparency. Bot Fraud to Compensation and more.

https://www.trinityp3.com/2017/08/ana-advertising-financial-management-conference-san-diego/

Tom Skotidas is the Founder and General Manager of Skotidas Consulting Group, specialising in social and digital demand generation. Here he talks with Darren on the power of social media to generate sales and revenue as well as build business reputations and relationships.

https://www.trinityp3.com/2017/07/managing-marketing-the-concept-of-social-media-for-sales-in-b2b-relationships/

Luke Brown CEO and co-founder of Affinity and discusses with Darren their approach to digital advertising and the importance of clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Adam Ferrier is the founder of Ferrier & Friends and the founder of MSIX and here he talks with Darren about the increasing role of science in marketing and the importance of the symbiotic relationship between the Mad Men and the Math Men in driving innovation, creativity and most importantly performance.

https://www.trinityp3.com/2017/06/role-of-science-in-marketing-advertising/

Jon Holloway is the founder of Zuper Superannuation and here he discusses with Darren the marketing challenges facing financial services companies in leveraging the full potential of marketing and advertising to innovate and build their banking and insurance brands and businesses.

https://www.trinityp3.com/2017/06/marketing-and-advertising-financial-services/

Sharon Foo is the Client Partner at Sparks & Honey and she talks with Darren about the importance of diversity, data and technology in understanding the cultural changes occurring in society and staying relevant to your audience, allowing you to change to meet the future needs of the market.

https://www.trinityp3.com/2017/09/importance-understanding-culture-stay-relevant/

Kylie Ridler-Dutton is a Senior Consultant at TrinityP3 and a specialist in agency search and selection. Here she chats with Darren regarding the agency search and selection process and the considerations required when planning and managing a successful pitch process for a wide range of agency types including creative, media, digital, social, PR, technology suppliers and more...

https://www.trinityp3.com/2017/08/robust-agency-search-selection-process/

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren about the role of creativity and innovation in driving change through organisations and the importance of embracing change and technology to stay relevant.

https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime of experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create.

https://www.trinityp3.com/2017/04/advertising-agency-business-model/

Alexandra Tselios is the founder and publisher of BigSmoke.com.au. She talks with Darren about the changes in publishing and her approach to content, advertising, publicity, and the opportunities for advertisers and their agencies to engage with her audience in a way that delivers value to all involved.

https://www.trinityp3.com/2017/03/modern-publishing-new-opportunities-for-advertisers/