Bill Merrick, Managing Director of TrinityP3 UK has had an extensive career as both a marketing director and in regional and global roles on the agency side. Here he chats with Darren on the challenges facing marketers with growing expectations from boards and shareholders, greater accountability, increased demands on their time and resources and the reduced average tenure in the role.

https://www.trinityp3.com/2016/11/challenges-facing-marketers/

Peter Rowe is a commercial and marketing professional who chats with Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value. He shares some of the challenges and issues for procurement, marketing and the organisation in making the transition.

https://www.trinityp3.com/2016/11/commercial-management-of-marketing/

Jon Bradshaw, Director of Brand Traction reviews with Darren the issues keeping marketing leaders awake at night and why these issues remain the same in the face of huge disruption in marketing and media. They discuss the focus on implementation often at the expense of strategy and the fact that there is no best practice in complex systems, only emerging practice.

https://www.trinityp3.com/2016/10/what-keeps-cmo-awake-at-night/

Suzie Shaw CEO, We Are Social Australia explores with Darren the role of social media in business today and why the CEO should be taking the lead here representing the pubic face of the organisation through social media. It challenges the conventional gap between marketing and corporate affairs as they tussle for control of reputation management.

https://www.trinityp3.com/2016/10/importance-social-media-ceo/

Brett Colbert, Chief Procurement Officer at MDC Partners discusses with Darren the exciting state of marketing procurement in the US, the need to move beyond savings and create a greater level of collaboration between brand and agencies to deliver increased effectiveness while focusing on opportunities for efficiency and the need to have mutually agreed measures of success and performance.

https://www.trinityp3.com/2016/11/rapid-evolution-marketing-procurement/

Sean Cummins, Global CEO of Cummins and Partners talks with Darren on the difference between the Australian advertising industry and that in the USA, the fact that advertising is not dead and the need for advertisers to have more fun with their advertising to deliver greater effectiveness and make a difference to the marketplace.

https://www.trinityp3.com/2016/09/death-of-advertising-creativity/

Mat Baxter, Global Chief Strategy and Creative Officer at IPG Mediabrands chats with Darren on media new business and why media agencies struggle with the new business along with the increasing role of data in influencing media decisions and how media agencies and creative agencies are coming back together with media leading the process and why.

https://www.trinityp3.com/2016/09/expanding-role-media-agency-marketing/

Mike Duda, Managing Partner of Bullish, explores the role of agencies in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value-based. They discuss the role of performance-based models and incentives and the need for agencies to transform their compensation models to thrive.

https://www.trinityp3.com/2016/08/putting-value-back-into-agency-remuneration/

Michael Farmer, Chairman of Farmer & Company and the author of the industry best-seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where too for agencies?

https://www.trinityp3.com/2016/07/changing-economics-advertising-agency-business/ 

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, names after his book, Agency Mania, chats with Darren on the changing client/agency relationships and the rise of consulting firms increasingly acquiring digital agencies to acquire digital agencies expand their range of marketing services.

https://www.trinityp3.com/2016/07/transformation-client-agency-ecosystem/