Mike Duda, Managing Partner of Bullish, explores the role of agencies in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value-based. They discuss the role of performance-based models and incentives and the need for agencies to transform their compensation models to thrive.

https://www.trinityp3.com/2016/08/putting-value-back-into-agency-remuneration/

Michael Farmer, Chairman of Farmer & Company and the author of the industry best-seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where too for agencies?

https://www.trinityp3.com/2016/07/changing-economics-advertising-agency-business/ 

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, names after his book, Agency Mania, chats with Darren on the changing client/agency relationships and the rise of consulting firms increasingly acquiring digital agencies to acquire digital agencies expand their range of marketing services.

https://www.trinityp3.com/2016/07/transformation-client-agency-ecosystem/

Douglas Wood, Partner at Reed Smith LLC explores with Darren the world of the client/agency contract and particularly what is best practice, how the internet is impacting on intellectual property rights, contracting with holding companies and the challenges of trying to develop a global or regional master services agreement that is actually enforceable across multiple jurisdictions.

https://www.trinityp3.com/2016/07/good-agency-contracts/

Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses with Darren the challenges faced by global procurement teams and the role they will increasingly play in risk management and assisting global marketers in dealing with the huge complexity and differences of the global market on a market by market basis.

https://www.trinityp3.com/2016/07/challenges-of-global-procurement/

Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot-out is ideal for selecting an agency. She and Darren discuss the limitation of the creative pitch and then explore a new way of engaging with agencies that are being piloted by Mondelez International.

https://www.trinityp3.com/2016/06/working-with-agencies/

Ashton Bishop, CEO of StepChange returns to Managing Marketing to talk with Darren on the relentless pace of change and the impact on categories, organisation and their marketing. They explore the drivers, the effect of change fatigue, and the benefits of embracing change and the opportunities it creates on a personal and organisational level.

https://www.trinityp3.com/2016/06/disruptive-effect-of-change-on-organisations/

Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses with Darren the ever-increasing complexity of marketer requirements that leads to corresponding expansions in agency and supplier rosters, especially in large marketing departments in service-centric companies such as telcos and financial services.

https://www.trinityp3.com/2016/05/expanding-agency-rosters/

Gil Snir, Chief Marketing Officer at Benchmarking talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy.

https://www.trinityp3.com/2016/06/programmatic-media-buying-opportunities/

Mark Fletcher, Director, Shop Science discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research for validating the insights and revealing the underlying motivations.

https://www.trinityp3.com/2016/04/big-data-transformation-market-research/