Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on his passion for sustainability and on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. But also the challenges and the considerations that must be addressed when embraced as a strategy.

https://www.trinityp3.com/2015/11/role-of-sustainable-marketing/

Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective.

https://www.trinityp3.com/2015/11/public-sector-marketing/

Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning.

https://www.trinityp3.com/2015/11/what-makes-a-good-strategy/

Trevor Young, the PR Warrior shares his thinking with Darren on the importance of professionals developing a strong personal brand and why some marketers find it so hard to do. His book Micro Domination shares ways professionals can build a reputation as thought leaders in their profession.

https://www.trinityp3.com/2015/10/building-your-personal-brand/ 

Stephen Wright, Managing Director of Calibr8or discusses with Darren the role of media agency assessments and why media agencies find it so hard to be distinctive. Stephen also shares the insights his system, called Calibr8or, supplies media agency and their clients with the strengths and capabilities of the agency.

https://www.trinityp3.com/2015/10/capabilities-of-media-agencies/ 

Jon Manning, CEO of Pricing Prophets and Sans Prix discusses with Darren the fourth and often forgotten P of marketing - pricing. They talk about the role of pricing and the behavioural economics insights on pricing, plus they explore how pricing works in professional services, particularly advertising and marketing services.

https://www.trinityp3.com/2015/09/pricing-and-value/

Peter Strohkorb, CEO of Peter Strohkorb Consulting International shares his thoughts on the role of sales and marketing within organisations and the increasing importance of aligning the two to a common business objective. Peter discusses the various challenges and opportunities that present themselves when the two disciplines are aligned.

https://www.trinityp3.com/2015/10/sales-and-marketing-collaboration/ 

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men-style. And provide insights into why we work the way we do and how to improve.

https://www.trinityp3.com/2015/08/data-intuition-decision-making/ 

Nic Christensen, Deputy Editor of the marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a profession like marketing and the concept of commercial confidentiality in the trade media.

https://www.trinityp3.com/2015/07/journalists-confidentiality-pr-pitches/

Peter Le Guay, Partner at Thomson Geer, talks about the legal concept of agents of a principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected in the practical applications with the advertising, media and marketing category.

https://www.trinityp3.com/2015/09/agents-or-independent-contractors/