Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the needs of women buyers.

https://www.trinityp3.com/2017/12/challenges-changes-automotive-marketing/

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choices in the face of increasing complexity.

https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired.

https://www.trinityp3.com/2017/11/agencies-consultants-mergers-acquisitions/

Simone Bartley, co-founder and CEO of Together Co discusses with Darren the concept of brand and brand promise and its increasing importance to business in the digital marketing environment and why the brand is core to any business requiring the leadership of the CEO.

https://www.trinityp3.com/2017/11/brands-and-branding-digital-age/

Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong discusses with Darren the importance of innovation in businesses, but innovation that is based on developing and delivering enhanced customer experiences, rather than being yet another management fad.

https://www.trinityp3.com/2017/10/business-innovation-beyond-fad/

Kylie Rogers, Managing Director of Mamamia Women’s Network and Lauren Joyce, Head of Broad, their strategic consultancy talk with Darren on how women are driving commerce today and why marketers may be missing out on this dominant audience by not marketing specifically to them in the way they want to be engaged.

https://www.trinityp3.com/2017/10/importance-marketing-to-women/

Scott Hagedorn, CEO of the world’s fastest-growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making.

https://www.trinityp3.com/2017/09/complexity-increasing-media-market/

Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at this year's annual Advertising Financial Management Conference in San Diego, USA. Covering everything from BlockChain to Transparency. Bot Fraud to Compensation and more.

https://www.trinityp3.com/2017/08/ana-advertising-financial-management-conference-san-diego/

Tom Skotidas is the Founder and General Manager of Skotidas Consulting Group, specialising in social and digital demand generation. Here he talks with Darren on the power of social media to generate sales and revenue as well as build business reputations and relationships.

https://www.trinityp3.com/2017/07/managing-marketing-the-concept-of-social-media-for-sales-in-b2b-relationships/

Luke Brown CEO and co-founder of Affinity and discusses with Darren their approach to digital advertising and the importance of clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective.

https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/