Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his experience both leading major media agencies and being a major advertiser as CMO of FCA. He reflects on the importance of building mutually respectful relationships between the agency and the client or the agency and the media and between the advertiser and the media and how this can pay dividends for all involved.

https://www.trinityp3.com/2019/08/relationship-between-media-owners-agencies-advertisers/

Priya Patel is the Managing Director of Doyle Dane Bernbach Sydney and shares how the agency has aligned its purpose to the founder's original ideas of harnessing creativity to drive business value and how interpreting this for the 21st century has required a renewed focus on balancing the core skills of strategy, creativity and account management to meet advertisers needs.

https://www.trinityp3.com/2019/07/aligning-advertising-agencies-to-value/

Areef Vohra is the Commercial Director at Veridooh the world-first, independent measurement and verification platform for digital out of home media. Areef reflects on the evolution of the Outdoor advertising industry from his early career in the UK to today and the impact digital technology is having on the media today and in the foreseeable future for creativity, transparency and accountability.

https://www.trinityp3.com/2019/07/out-of-home-media/

Matt Robinson is the Managing Director of AnalogFolk Sydney and here he discusses with Darren the importance of being focused on the clients’ future needs and delivering measurable value. This is not about being a digital or technology agency, but being a people-first agency that uses technology to improve the analog world.

https://www.trinityp3.com/2019/07/analog-agency-in-digital-world/

Doug Pearce is the Non-Executive Chairman of Omnicom Media Group, Greater China. Here he discusses the changing media landscape and particularly the increased complexity of media, especially in the rapidly growing China market where he has lived since 2000. Plus he reflects on the role of media auditing and media auditors in the digital media world.

https://www.trinityp3.com/2019/07/changing-world-of-media-china/

Simon James-Williams is the Managing Director of Carat ANZ and he discusses with Darren addressing the issues and challenges facing media agencies including building trust and delivering transparency, the role of Brand Safety as brand love and the move from media cost to media value. He also shares the work Carat has produced on the trends of the Expanding Connectivity in 2019 available here. https://www.carat.com/global/en/news-views/the-year-of-expanding-connectivity-carat-ten-trends-2019/

https://www.trinityp3.com/2019/06/issues-facing-media-agencies/ 

Paul Fisher is the Managing Director of 30 Acres and talks with Darren on the opportunities and considerations for an organisation when they are embarking on transacting with their customers through the internet and the importance of ensuring each step of the customer experience reduces the friction and pain points.

https://www.trinityp3.com/2019/06/e-commerce-marketing-business/

John Boyle is the Director of Mojo Logic. Here, he discusses with Darren some of the weasel words that have infiltrated business and marketing and how their use decreases the clarity and purpose of the communication. Collaboration, authenticity and more are all discussed and he shares the steps we need to take to make our communications more focused and powerful.

https://www.trinityp3.com/2019/06/weasel-words-in-business-marketing/

Simon Larcey is the Managing Director at Viztrade and talks with Darren on how he has developed an end-to-end solution for advertisers to access premium media publisher inventory through a self-service programmatic solution. Viztrade is designed to provide visible programmatic trading for advertisers and a marketplace for media providers who often currently get lost or overlooked in the open digital marketplace.

https://www.trinityp3.com/2019/06/how-programmatic-can-be-used-for-good/

Mark Green is the Chief Executive and Co-Founder of The Monkeys and the Chair of the Communications Council in Australia. He shares with Darren the 12-year journey from opening the doors of the Three Drunk Monkeys until today with the successful sale to Accenture Interactive. He talks about the challenges, the success factors and the lessons learnt along the way.

https://www.trinityp3.com/2019/05/building-successful-agency-21st-century/