Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management Marketing specialist who discusses many of the challenges and considerations for a procurement professional working in marketing, sharing some of the hard-earned lessons she has discovered along the way working in banking, booze and retail.

https://www.trinityp3.com/2019/09/challenges-facing-procurement-in-marketing/

Steve Sheppard is the Managing Director ANZ at Interactifs, a professional training and coaching company founded in France more than 30 years ago. He reflects on his 30 years in market research and advertising and for a communications profession, we often overlook the important skills of effectively communicating in a business context and how more focus on achieving specific outcomes and communicating with intent would improve the performance of all involved.

https://www.trinityp3.com/2019/08/communicating-more-effectively-in-business/

Jon Wild is the Vice President for Marketing in North America at Groupon and he discusses the lessons from his career from his time as General Manager of Brand and Advertising at Telstra through to launching and growing online platform HotelClub and now at Groupon. He shares his thoughts and experiences on marketing for brands, driving growth and delivering business objectives.

https://www.trinityp3.com/2019/08/marketing-for-brands-growth-business/

Anita Zanesco is a Senior Consultant at TrinityP3 and is also a highly experienced Account Management practitioner. Anita shares her thoughts on the current state of client and agency relationships discussing the good, the bad and the ugly and pointing out not just where it goes wrong but why both parties should be more open and honest in communicating their expectations and needs.

https://www.trinityp3.com/2019/08/current-state-client-agency-relationships/

Jane Ractliffe is the Managing Director of Australia and New Zealand at Standard Media Index (SMI) and shares with Darren the process and value of measuring media spend and investment across multiple advertising categories. She discusses its role in providing transparency to the industry and certainty to the data for marketers, agencies, and investors.

https://www.trinityp3.com/2019/08/value-of-measuring-media-expenditure/

Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his experience both leading major media agencies and being a major advertiser as CMO of FCA. He reflects on the importance of building mutually respectful relationships between the agency and the client or the agency and the media and between the advertiser and the media and how this can pay dividends for all involved.

https://www.trinityp3.com/2019/08/relationship-between-media-owners-agencies-advertisers/

Priya Patel is the Managing Director of Doyle Dane Bernbach Sydney and shares how the agency has aligned its purpose to the founder's original ideas of harnessing creativity to drive business value and how interpreting this for the 21st century has required a renewed focus on balancing the core skills of strategy, creativity and account management to meet advertisers needs.

https://www.trinityp3.com/2019/07/aligning-advertising-agencies-to-value/

Areef Vohra is the Commercial Director at Veridooh the world-first, independent measurement and verification platform for digital out of home media. Areef reflects on the evolution of the Outdoor advertising industry from his early career in the UK to today and the impact digital technology is having on the media today and in the foreseeable future for creativity, transparency and accountability.

https://www.trinityp3.com/2019/07/out-of-home-media/

Matt Robinson is the Managing Director of AnalogFolk Sydney and here he discusses with Darren the importance of being focused on the clients’ future needs and delivering measurable value. This is not about being a digital or technology agency, but being a people-first agency that uses technology to improve the analog world.

https://www.trinityp3.com/2019/07/analog-agency-in-digital-world/

Doug Pearce is the Non-Executive Chairman of Omnicom Media Group, Greater China. Here he discusses the changing media landscape and particularly the increased complexity of media, especially in the rapidly growing China market where he has lived since 2000. Plus he reflects on the role of media auditing and media auditors in the digital media world.

https://www.trinityp3.com/2019/07/changing-world-of-media-china/