In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser discusses corporate citizenship in the midst of economic, social, and political upheaval. With the renewed focus on corporate citizenship over the past two years, as companies have engaged their customers, employees, and communities in the midst of economic, social, and political upheaval, how have our thoughts on corporate citizenship evolved and changed?
How can your company benefit from contributing to the broader good?
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Blog Post: Corporate Citizenship in the Age of Unrest
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Episode #117: What Successful Crisis Management Looks Like Internally
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Episode Transcript
Hello and Welcome to the Managing Uncertainty Podcast. This is Bryan Strawser, Principal and Chief Executive here at Bryghtpath. And in this week’s episode, I want to talk about corporate citizenship in this age of unrest that we’re all living in today. The past two years have brought renewed focus to corporate citizenship, as companies have looked to engage their customers, their employees, and their communities in the midst of economic, social, and political upheaval.
Pursuing these efforts can drive large-scale meaningful change for society while differentiating a company’s brands and products to deliver a competitive advantage. But what is corporate citizenship and how can your company benefit from contributing to the broader good? Well, let’s start by looking at the evolution of this idea of corporate citizenship.
According to the Boston College Center for Corporate Leadership, they define corporate citizenship is how a company exercises its rights, obligations, privileges, and overall corporate responsibility within our local and global environments. Now, this practice goes by many names, corporate social responsibility or CSR, environmental, social, and governance, ESG, corporate responsibility, conscious capitalism, or compassionate capitalism.
But this is all about how a company creates a positive social and environmental impact while practicing good corporate governance while meeting its financial goals. A broad range of business areas could be involved in this practice of corporate citizenship, such as community giving, di