Manga is surely one of the most beloved and influential types of culture in the world. And while there’s long been a thriving international fandom around Japanese graphic novels, in the last 5 years in particular, there’s been a huge surge of popular interest, with manga impossible to miss in book shops and comic stores—and now in museums too.

The big exhibition “Art of Manga” at the De Young Museum in San Francisco is proving to be a real event. As the title suggests, the show looks at manga not just as a cultural phenomenon but as visual art, digging into the history of the medium and celebrating its dynamic graphic and storytelling style.

Specifically, “Art of Manga” focuses on 10 Japanese creators, selected to show the breadth of what manga has meant, and can be. They are: Akatsuka Fujio, Araki Hirohiko, Chiba Tetsuya, Oda Eiichiro, Tagame Gengoroh, Takahashi Rumiko, Taniguchi Jiro, Yamashita Kazumi, Yamazaki Mari, Tanaami Keiichi, and Yoshinaga Fumi.

What is the connection of manga to Japanese art history? What does a museum have to add to the story of manga? And what can the popularity of manga, in turn, teach museums? The show’s curator, Nicole Coolidge Rousmaniere, agreed to talk to us about all of this.