How to Gain Significant Advantage with Content Marketing in Manufacturing  Guest: Robert Rose, Chief Strategy Officer at Content Marketing Institute  New from MMI:  Mentor Mastermind Group, the Alliance, for manufacturing marketers.  Learn more and sign up for a regular membership or a free 30 day trial.   Highlights: Content Marketing Institute standard definition of "Content Marketing" . […]

The post MM 052 – Robert Rose talks about the power and potential for content marketing appeared first on Manufacturing Marketing Institute (MMI).

Get More Distributor Sales by Sharing Expertise Guest: Joel Blake, Partner and Technical Sales at Marketing Technologies New from MMI:  Mentor Mastermind Group, the Alliance, for manufacturing marketers.  Learn more and sign up for a regular membership or a free 30 day trial. Highlights: Increase your distributor sales by supporting them with abundant sample products and stories […]

The post MM 051 – Learn Exactly What Your Distributors Need from You to Sell More appeared first on Manufacturing Marketing Institute (MMI).

How a Resource Center can Increase Engagement and Grow Sales Guest: Mike Turner, Senior Manager, Textron Aviation New from MMI:  Mentor Mastermind Group, the Alliance, for manufacturing marketers.  Learn more and sign up for a regular membership or a free 30 day trial. Business Online Offer – Digital Marketing Summit for Manufacturers – 50% off […]

The post MM 050 – Case Study – How Developing a Resource Center Grows a Manufacturing Company appeared first on Manufacturing Marketing Institute (MMI).

Authentic customer focus – it's not as common you think? Guest: Bill Golder, Principal & CEO, Slingshot Growth Partners New from MMI:  Mentor Mastermind Group, the Alliance, for manufacturing marketers.  Learn more and sign up for a regular membership or a free 30 day trial. Highlights: Customer focus – challenge yourself, your leadership and your […]

The post MM 049 – Are You Truly Customer Focused? appeared first on Manufacturing Marketing Institute (MMI).

New Rules for Sales and Marketing in Manufacturing + NewsJacking Guest: David Meerman Scott, Keynote Speaker and Best Selling Author New from MMI:  Mentor Mastermind Group, the Alliance, for manufacturing marketers.  Learn more and sign up for a regular membership or a free 30 day trial. Highlights: The old rules meant we had to pay […]

The post MM 048 – New Rules and Old Rules for Sales and Marketing in Manufacturing + NewsJacking appeared first on Manufacturing Marketing Institute (MMI).

The New Leadership Role of Marketing in Manufacturing Depends on Change Management Guest: Donald McNaughton, a Principal at Oliver Wight International Highlights: Reference George Palmatier, Author The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing [5:15] Under pressure, whether from growth or lack of growth, the leadership team defaults to what they […]

The post MM 047 – The New Leadership Role of Marketing in Manufacturing Depends on Change Management appeared first on Manufacturing Marketing Institute (MMI).

The Manufacturer's Moment – Now is the Time for Marketing to Take the Lead Guest: Sandra Zoratti, Chief Marketing Officer Sandra's book: Precision Marketing: Maximizing Revenue Through Relevance Highlights: Marketing must move to the leadership table and contribute to the business strategy – it's a big problem, but more importantly marketing leadership is a huge opportunity. […]

The post MM 046 –The Manufacturer's Moment – Now is the Time for Marketing to Take the Lead appeared first on Manufacturing Marketing Institute (MMI).

Content Marketing World 2016 with Bruce Highlights: Content marketing is not the same as creating content. It is a practice proven to grow your manufacturing business. Joe Pulizzi says either go all in (do it right) or go home (don't even bother). Strive for executive endorsement, beyond executive buy-in for your content marketing program. Here's […]

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Understanding Your Target Audience through Market Research Guests: Katrina Olson, Marketing/PR Consultant Highlights: Do a self-assessment about your understanding of your target audience. Are you assuming you know them or do you have research data to support the assumption. [2:45] What do you think about the scenario format? [4:20] Nobody wants to compete only on […]

The post MM 044 – Understanding Your Target Audience Through Market Research appeared first on Manufacturing Marketing Institute (MMI).

How to Sell the Idea of an Advanced Marketing Function to an Old Manufacturing Company Guests: Andrea Olson, Founder & CEO Prag'madik Highlights: Check out Bruce's book, "The New Way to Market for Manufacturing", guaranteed to revolutionize the way you go to market! Check out Andrea's book, "No Disruptions" New format this week, we paint […]

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