The Fundamentals of Creating Effective Content Guests: Jerry Rackley, Chief Analyst at Demand Metric, a Marketing Advisory Firm Highlights: Jerry's book:  Marketing Analytics Roadmap: Methods, Metrics and Tools [3:00] The term, "content marketing" is ubiquitous, but the actual practice is not so prevalent. [5:40] Effective content starts out in written form regardless of the end media […]

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Our 3 Most Popular Podcasts from Spring 2016! MM 025 – Marketing to Scientists, Engineers and other Technical Disciplines – Hamid Ghanadan MM 022- SEO for B2B Manufacturing Marketers – Lee Odden MM 021- The Best Marketing Metrics for Manufacturers – Matt Heinz   Sign up for the free course, 'The New Way to Market for Manufacturing' Clips […]

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Training – a Powerful Marketing Tactic Guests: Yumi Alanoly, Product Manager at Energy Focus  Highlights: Live seminars and webinars have been proven to grow an electronics manufacturing company from a 4 – 6% growth rate to a 24% growth rate. [3:30] See the pain point, understand the pain point and provide a solution for it. […]

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Marketing Planning for Manufacturers Gets Competitive Advantage Guests: Amber Cooleen, Senior Portfolio Marketing Manager, IEEE Engineering 360 Media Solutions  (GlobalSpec) Highlights: Get your copy of the document from IEEE Engineering 360 GlobalSpec; Top 10 Marketing Planning Mistakes (short registration requested). Marketing planning is the process of putting together a road-map for the future. [2:20] Lack of […]

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An Opportunity for Manufacturers to Gain a Competitive Edge with Marketing Automation Guests: Tom Repp, Owner and Principal at The Repp Group Highlights: Fun fact – marketing automation adoption rate is less than 10% among B2B manufacturing companies; this is a huge opportunity! Tom Repp's blog post, "5 Reasons Marketing Automation for Industrial Must be […]

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How to Build Trust with Your Target Audience Guests: Brice Bay, CEO at EnVeritas Group Highlights: "Truth + Trust = Better Business" from the EnVeritas website. With truth you gain trust. If the people in your target audience trust your brand and your company, they will buy from you, it's that simple. [3:40] Building trust […]

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A Success Story about Creating the Ultimate Destination Website Guests: Tracy Long, VP Marketing at Baldor Electric, Member of the ABB Group Highlights: Tracy shares her definition about the ultimate destination website. It's just like the ultimate all inclusive destination vacation. Link to the new Baldor website. [3:30] Tracy and Baldor struggled with combining acquisitions and […]

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Social Media for Manufacturers Guests: Ben Kolp, Head of Customer Happiness at Orca Social   Highlights: Ben's SlideShare deck, Ten Reasons B2B Companies Need Social Media Social media for manufacturers should look at a different and more meaningful definition of Social Media – Ben talks about Social Technologies that enables social communications and social selling instead. […]

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Learn More about State Government Help for Manufacturing Guests: Nathan Morimitsu, Marketing Manager at Manufacturer's Edge  Highlights: Manufacturer's Edge supports Colorado manufacturers.  Every state has a similar organization with a mission to help manufacturers to be better. Government help for manufacturing is readily available. Your state organization can be found under the NIST program called […]

The post MM 034 – Learn how Manufacturer's Edge in Colorado and MEP for Other States Wants to Help Your Manufacturing Company appeared first on Manufacturing Marketing Institute (MMI).

Learn how to do more business or get started doing business with the federal government. Guests: Dennis Casey, Executive Director, Colorado PTAC Stephen Crawford, Colorado Procurement Counselor for Colorado PTAC Highlights: The US government spends $500 billion a year on goods and services. Even though our guests work for the Colorado PTAC, the information is […]

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