Marketing and Sales are more Effective when Aligned Guest: Bill Herr, Principal and Founder of LacunaRev Highlights: Agreed upon definitions in marketing and sales are critically important for sales and marketing alignment. [3:00] Shared mission, shared values and shared goals are important for sales and marketing alignment in addition to a common language. For example, what […]

The post MM 032 – Sales and Marketing Alignment for Manufacturers appeared first on Manufacturing Marketing Institute (MMI).

 An Educational Webinar Success Story Guest: Joe Ryan, Sales & Marketing Manager at Precision Digital  MMI Training and Education Services Sign up for the free course, 'The New Way to Market for Manufacturing Peer Group Advisory Board Looking for a few good manufacturing marketers from Fortune 500 size companies for the Peer Group Advisory Board. Check […]

The post MM 031 – Educational Webinar Success Story appeared first on Manufacturing Marketing Institute (MMI).

Insane Honesty as a Manufacturing Marketing Sub-Strategy Guest: Doug Kessler, Creative Director, Co-founder, Velocity Partners Sign up for the free course, 'The New Way to Market for Manufacturing Highlights: Check out Doug's accompanying SlideShare presentation. If you try it, feel free to let Doug know about it along with feedback (email Doug at [email protected]) Check out […]

The post MM 030 Insane Honesty: Yes, It Works for Manufacturing Marketing appeared first on Manufacturing Marketing Institute (MMI).

It is Possible for Manufacturers to be Great Marketers Guest: Gary Mintchell, CEO, The Manufacturing Connection Sign up for the free course, 'The New Way to Market for Manufacturing' Highlights: Marketing is difficult, not only for manufacturers but for everyone.  Learning how to put it all together is challenging.  Developing a strategy is a good […]

The post MM 029 – Manufacturers, the Next Great Marketers appeared first on Manufacturing Marketing Institute (MMI).

Ideas for More Effective Marketing in Manufacturing Guest: Duane Nelson, Chief Growth Officer, entp Sign up for the free course, 'The New Way to Market for Manufacturing' Highlights: Duane's presentation can be downloaded here.  Learn more about Duane Nelson and entp here. Why do 80% of Chief Executives not trust their marketers?  Quarter-to-quarter push for […]

The post MM 028 – Ideas for More Effective Marketing appeared first on Manufacturing Marketing Institute (MMI).

Our 2 Most Popular Podcasts So Far! MM 010 – Content Marketing for Manufacturing, Joe Pulizzi MM 013 – Digital Marketing- The Next Big Breakthrough in Modern Manufacturing, Cam Mackey, Thad Kahlow Sign up for the free course, 'The New Way to Market for Manufacturing' Clips In clip 1, Joe Pulizzi talks about the power of […]

The post MM 027 – Clip Show from the Two Most Popular Podcasts appeared first on Manufacturing Marketing Institute (MMI).

Content Journey – How Educational Content Complements a Product Focus Guest: Doug Laplante, Chief Innovation Officer & VP Strategy, New Pig Corp.  Sign up for the free course, 'The New Way to Market for Manufacturing' Highlights: Like many manufacturers, New Pig had lots of content, but it wasn't organized or easily available to customers or […]

The post MM 026 – Listen to this Story of how New Pig Created and Implemented a Sound Content Marketing Program appeared first on Manufacturing Marketing Institute (MMI).

Marketing to Scientists, Engineers and other Technical Disciplines Guest: Hamid Ghanadan, Founder of The Linus Group Sign up for the free course, 'The New Way to Market for Manufacturing' Free Webinar Offer:  3 turn-key webinars for the price of 2 – less than the price of a full page ad.  Request a free 30 minute […]

The post MM 025 – Marketing to Scientists, Engineers and other Technical Disciplines appeared first on Manufacturing Marketing Institute (MMI).

Agile Marketing, How Manufacturers can Share Agile Processes with Marketing and Win! Guest: Scott Brinker, Co-founder & CTO Ion Interactive, Editor of chiefmartec.com, Program Chair of MarTech  Sign up for the free course, 'The New Way to Market for Manufacturing' Check out the Manufacturing Marketer's Peer Group Advisory Board (first 3 members to join get 50% […]

The post MM 024 – Agile Marketing Gives Manufacturers a Competitive Edge appeared first on Manufacturing Marketing Institute (MMI).

The Challenge and Opportunity with Content Creation for Manufacturers Guest: Rick Ellis, Engineering Audience Director at CFE Media  Sign up for the free course, 'The New Way to Market for Manufacturing' Check out the Manufacturing Marketer's Peer Group Advisory Board (first 3 members to join get 50% off the annual fee) Highlights: CFE media knows engineers […]

The post MM 023 – The Challenge and Opportunity with Content Creation for Manufacturers appeared first on Manufacturing Marketing Institute (MMI).