Manufacturing Marketing Matters Podcast – Episode 012 Guest Expert: John Hayes, CEO Engineering.com Topic: How to Tell a Lead Generating Engineering Story Highlights: John shares his definition of a "Lead Generating Engineering Story". Is your audience using social media? Check out the research by searching for 'does social media marketing reach engineers'.  Here's the link. […]

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Manufacturing Marketing Matters Podcast – Episode 011 Guest Expert: Carla Johnson, CEO Type A Communications Topic: The 7th Era of Marketing for Manufacturing Highlights: Carla talks about her new book, co-authored with Robert Rose, 'Experiences, The 7th Era of Marketing'. Learn about FOMO, fear of missing out. Think about 'What's an experience I can truly generate […]

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Manufacturing Marketing Matters Podcast – Episode 010 Guest Expert: Joe Pulizzi, Founder Content Marketing Institute Topic: Content Marketing for Manufacturing Highlights: Joe shares his definition of "content marketing" – very similar to definition of a media company – create content, consistently delivered to a particular audience group. High value, audience focused content makes for a […]

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Manufacturing Marketing Matters Podcast – Episode 009 Guest Expert: Bruce McDuffee, Founder and Executive Director, Manufacturing Marketing Institute Topic: The New Go-to-Market for Manufacturing Highlights: Recap of the mission at Manufacturing Marketing Institute – to advance the practice of marketing in the manufacturing industry and to help the marketers at manufacturing companies to advance their […]

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Manufacturing Marketing Matters Podcast – Episode 008 Guest Expert: Achinta Mitra, Founder and President of Tiecas, Inc. Topic: A Business Case for Content Marketing in Manufacturing Highlights: Achinta provides a clear definition of content marketing in manufacturing in the context of practical experience and real life examples, on the ground 25+ years of experience working […]

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Manufacturing Marketing Matters Podcast – Episode MM 007 Guest Expert: Marilyn Cox, Marketing Principal for the Industry Center of Excellence at Oracle Topic: How to Gain Manufacturing Leadership Buy-in for Marketing Initiatives Highlights: To gain manufacturing leadership buy-in, marketers need to learn the language of the C-suite, one easy way to get started is to learn […]

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 Manufacturing Marketing Matters Podcast – Episode MM 006 Guest Expert: David Love, Managing Director, Rotronic Instrument Corp. Topic: How an Electronic Instrument Manufacturer is Growing the Business by Moving from a Product to Knowledge Strategy Highlights: Hear how a manufacturing company stopped pitching products and started sharing knowledge to grow his business, converting from a product […]

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Manufacturing Marketing Matters Podcast – Episode MM 005 Guest Expert: Craig Coffey, Marketing Specialist at Lincoln Electric Topic: A Content Marketing Success Story at Lincoln Electric Highlights: Lincoln Electric focuses on engaging with the audience by teaching people to weld using their products. The biggest challenge is turning information that is heavily technical into good […]

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Manufacturing Marketing Matters Podcast – Episode MM 004 Guest Expert:  Jim Kreinbrink, Founder and President of HyperDog Media Topic: SEO Opportunity for Manufacturing Companies Highlights: SEO opportunity means top results meaning more than just website traffic – get found by journalists and get more inbound links. (Tweet this) Learn why a mobile optimized site is […]

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Guest Expert: Grant Grigorian, CEO and Co-founder of Path to Scale Highlights: Marketing metrics are strongly similar to metrics used for quantifying the efficiency and efficacy of an assembly line. Learn about the analogy of efficiency and quantity for an assembly line as it applies to modern marketing processes for manufacturing marketing function. Quality versus […]

The post MM 003 – The Interesting Similarities Between a Manufacturing Assembly Line and a Modern Marketing Process appeared first on Manufacturing Marketing Institute (MMI).