SEO for Manufacturing Marketers Guest: Lee Odden, CEO TopRank Marketing  Sign up for the free course, 'The New Way to Market for Manufacturing' Highlights: SEO for Content Marketers a Slideshare post by TopRank Marketing SEM or search engine marketing is sometimes referred to as the overarching practice of using search, both organic (SEO) and pay per click. […]

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The Best Marketing Metrics for Manufacturers Guest: Matt Heinz, President, Heinz Marketing  Sign up for the free course, 'The New Way to Market for Manufacturing' Highlights: Get the Heinz Marketing Guide behind the discussion, "Secrets to Successful B2B Sales and Marketing Metrics" (short registration form required) The foundation that needs to be in place is knowing […]

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Named Account Marketing in Manufacturing Guest: Jim Grinney, Founding Partner, 90octane  Highlights: Learn the differences between 'Account Based Marketing', 'Named Account Marketing' and 'Top Pursuit Marketing(TM)' Top Pursuit is about focusing on what the Sales team needs to succeed. The best lead generation strategies fall short of really focusing on the best possible prospective clients. […]

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The Ecommerce Opportunity for Manufacturing Guest:  Alan Sage, CEO, Digabit Highlights: Manufacturing.net article Webinar available on demand at Digabit (short form required to access) The ecommerce opportunity for manufacturing is an opportunity for growth for manufacturers willing and able to increase effectiveness of an after sales parts offering. Old ways of selling parts through a dealer […]

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New Research from CMI shows that B2B Manufacturers Are Stuck When It Comes to Content Marketing – Episode 018 Guest Expert: Michele Linn, VP of Content, Content Marketing Institute  Topic: Discussion around recently released research about content strategy for manufacturing, "B2B Manufacturing Content Marketing" Highlights: Get a copy of the research at contentmarketinginstitute.com/research. Learn what […]

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Product Marketing and Content Marketing (same or different?) – Episode 017 Guest Expert: Tarah Speck, Digital Marketing Manager at Kapost Topic: Product Marketing and Content Marketing – Same or Different? Highlights: Check out the B2B Product Marketing Playbook (short registration form) Did you know that the "Age of the Customer" means the customer is in […]

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Manufacturing Marketing Matters Podcast – Episode 015 Guest Expert: Jeff Leo Herrmann, Partner, Chief Revenue Officer, Fathom Marketing Topic: What the Heck is Social Selling and Marketing for Manufacturers Highlights: Jeff helps demystify the idea of social selling and marketing. 5 R's of Social Selling – Reach, Relevance, Response, Recognition, Relationships LinkedIn is mostly responsible […]

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Manufacturing Marketing Matters Podcast – Episode 015 Guest Expert: Bruce McDuffee, Executive Director, Manufacturing Marketing Institute Topic: Educational Webinars Give Manufacturers High Engagement Highlights: Educational webinars are the number one tactic for audience engagement. Educational webinars always do better than product based webinars when it comes to engagement. There is a place for product webinars […]

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Manufacturing Marketing Matters Podcast – Episode 014 Guest Expert: Rebecca Geier, CEO & Co-founder of Trew Marketing Topic: Smart Marketing to Engineers and Other Technical Audiences Highlights: Learn how to take advantage of modern marketing for technical audiences with Smart Marketing for Engineers. Marketing to engineers is a marathon, not a sprint. Be patient. Engineers […]

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Manufacturing Marketing Matters Podcast – Episode 013 Guest Experts: Cam Mackey and Thad Kahlow Topic: Digital Marketing Solutions – The Next Big Breakthrough in Modern Manufacturing Download your own copy of the research report (short form completion requested). Highlights: Digital marketing is now table stakes as a critical component to be competitive. If you can […]

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