MAP IT FORWARD Middle East

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This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct.
Instagram: https://www.instagram.com/arcadiagreencoffee/
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Episode Description

This is Part 2 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.

In this series, we’re talking about what no one tells you about running a small business.

In this episode, we move from the story of starting a business into the reality of running one.

Frida shares what she expected business ownership to be, creating products, serving customers, and building something meaningful, and how quickly that expectation collided with reality.

What she didn’t expect was everything else.

Managing staff. Navigating regulations. Dealing with accountants, contracts, and compliance. Learning to trust people, and then dealing with what happens when that trust is broken.

This episode is about the part of business no one prepares you for.

Not the work, but the weight of responsibility, the emotional toll, and the constant pressure of being accountable for everything.

Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:

- https://ladonuts.com/

- https://www.instagram.com/fridadeguise/

- https://www.instagram.com/l.adonuts/

- https://www.instagram.com/fridas.pies/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

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About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
Need help with your business? Email us: [email protected] to learn more.

Episode Description

This is Part 1 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.

In this series, we’re talking about what no one tells you about running a small business.

In this episode, Frida shares the journey that led her to becoming a small business owner, from working as a chef, to running a clothing business for over a decade, to accidentally discovering the idea that would become L.A Donuts.

What makes this story different is how unplanned it was.

Frida didn’t set out to build a donut business. She followed instinct, took risks, learned everything from scratch, and built something that resonated with customers almost immediately.

From buying second-hand equipment to flying to the US to learn how to make donuts, this is a story about figuring it out as you go, and what happens when something actually works.

Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:

- https://ladonuts.com/

- https://www.instagram.com/fridadeguise/

- https://www.instagram.com/l.adonuts/

- https://www.instagram.com/fridas.pies/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies.

Email [email protected] to learn more.

Episode Description

This is episode 5 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.

In this final episode, we examine the role of coffee associations and whether they are serving the industry or themselves.

Bruno shares firsthand experiences with cooperatives, certifications, and global organizations, challenging how power and financial incentives operate within the coffee ecosystem.

Connect with Bruno Souza:

Instagram: https://www.instagram.com/grandebruno/

Academia do Café: https://www.instagram.com/academiadocafe

Zinho Café: https://www.instagram.com/zinhocafe.torra

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
If you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:

• Work with us as your business advisors — [email protected]
• Advertise on the podcast — [email protected]
• Join our Patreon community — https://www.patreon.com/mapitforward
• Subscribe to our YouTube channel — https://www.youtube.com/mapitforward
• Or share this episode with someone who would benefit from it

Episode Description

This is episode 4 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.

In this episode, we examine whether the coffee industry is approaching quality education the right way.

Bruno shares strong views on certification systems, highlighting the gap between theoretical learning, and real-world experience. This episode challenges the idea that short-form certifications can create true expertise in coffee quality.

Connect with Bruno Souza:

Instagram: https://www.instagram.com/grandebruno/

Academia do Café: https://www.instagram.com/academiadocafe

Zinho Café: https://www.instagram.com/zinhocafe.torra

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: [email protected]

Episode Description

This is episode 3 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.

In this episode, we explore how the coffee industry communicates quality to consumers, and whether that communication is accurate.

From competitions to certifications, this conversation challenges how quality is presented and whether these systems truly reflect what consumers are experiencing in the cup.

Connect with Bruno Souza:

Instagram: https://www.instagram.com/grandebruno/

Academia do Café: https://www.instagram.com/academiadocafe

Zinho Café: https://www.instagram.com/zinhocafe.torra

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
This episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world.

Head to https://patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month.

Episode Description

This is episode 2 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.

In this episode, we tackle one of the most misunderstood concepts in coffee: What is the difference between specialty coffee and good coffee?

Bruno breaks down how scoring systems were created, why they exist, and where they fail. From historical grading systems to modern cupping protocols, this episode challenges the idea that “specialty” automatically means better.

We also explore how calibration works, where subjectivity comes in, and why the industry continues to struggle with defining quality consistently across cultures and markets.

If you’ve ever questioned how coffee is judged, this conversation goes straight to the core of it.

Connect with Bruno Souza:

Instagram: https://www.instagram.com/grandebruno/

Academia do Café: https://www.instagram.com/academiadocafe

Zinho Café: https://www.instagram.com/zinhocafe.torra

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
If you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:

Work with us as your business advisors — contact us at [email protected]

Advertise on the podcast — contact us at [email protected]

Join our Patreon community — https://www.patreon.com/mapitforward

Subscribe to our YouTube channel — https://www.youtube.com/mapitforward

Or share this episode with someone who would benefit from it

Episode Description

This is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.

In this final episode, Lee and Lucia zoom out to look at the future of coffee supply, and the role regenerative management may play in it.

This conversation brings together everything from the series: quality, scalability, environmental pressure, and the realities of farming systems under stress.

Lucia explains how geopolitical instability, rising input costs, and climate pressure are already reshaping agriculture, and why regenerative systems may offer greater resilience in the face of these disruptions.

We explore how farms that rely less on external inputs may be better positioned to withstand shocks, while highly dependent systems face increasing vulnerability.

This is not a prediction. It’s a direction.

And the question becomes: who is building systems that can adapt to what’s coming?

Contact Lucia Reid here:

LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/

Instagram: https://www.instagram.com/reidsramblesnroasts/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
If you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:

Work with us as your business advisors — contact us at [email protected]

Advertise on the podcast — contact us at [email protected]

Join our Patreon community — https://www.patreon.com/mapitforward

Subscribe to our YouTube channel — https://www.youtube.com/mapitforward

Or share this episode with someone who would benefit from it

Episode Description

This is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.

In this final episode, Lee and Lucia zoom out to look at the future of coffee supply, and the role regenerative management may play in it.

This conversation brings together everything from the series: quality, scalability, environmental pressure, and the realities of farming systems under stress.

Lucia explains how geopolitical instability, rising input costs, and climate pressure are already reshaping agriculture, and why regenerative systems may offer greater resilience in the face of these disruptions.

We explore how farms that rely less on external inputs may be better positioned to withstand shocks, while highly dependent systems face increasing vulnerability.

This is not a prediction. It’s a direction.

And the question becomes: who is building systems that can adapt to what’s coming?

Contact Lucia Reid here:

LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/

Instagram: https://www.instagram.com/reidsramblesnroasts/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
This episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world.

Head to https://patreon.com/mapitforward to join the community.

Episode Description

This is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.

In this episode, Lee and Lucia tackle one of the biggest questions in the industry: can regenerative agriculture actually scale?

Lucia explains why this is not a straightforward yes or no. Regenerative systems are highly context-specific, meaning practices that work in one region may not work in another. This creates challenges when trying to apply regenerative approaches across large-scale supply chains.

The conversation explores the realities of transitioning farms, including timeframes, financial risk, access to knowledge, and the need for localised solutions. We also examine the role of certification, incentives, and market demand, and whether the industry is currently set up to support this kind of transformation.

This episode makes one thing clear: scalability is not about copying practices, it’s about building systems that can adapt.

Contact Lucia Reid here:

LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/

Instagram: https://www.instagram.com/reidsramblesnroasts/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

Advertising Sponsor
This episode is brought to you by Map It Forward Coffee Business Consulting Services. If you’re looking to build a more resilient coffee business, Map It Forward offers strategic advisory services to help you navigate challenges across pricing, supply chains, and growth. Email: [email protected] to learn more.

Episode Description

This is episode 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.

In this episode, Lee and Lucia discuss the results of Lucia's research.

After defining regenerative management and unpacking what “quality coffee” actually means, Lucia shares what her research found when comparing farms across the regenerative spectrum.

The answer is not simple.

This conversation explores how regenerative systems influence coffee quality, not just in terms of cup score, but in consistency, resilience, and long-term production potential. Lucia explains how some regenerative farms showed strong quality outcomes, while others did not, highlighting that success depends on how systems are implemented, not just the label applied.

We also explore the role of environmental factors, management decisions, and time in shaping outcomes. The findings challenge the assumption that regenerative automatically equals better quality, while also reinforcing that conventional systems are not necessarily more reliable in the long term.

This episode is about evidence, not ideology.

Contact Lucia Reid here:

LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/

Instagram: https://www.instagram.com/reidsramblesnroasts/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]