MAP IT FORWARD Middle East

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is David Yan from China-based equipment manufacturer Sino Wolf in Shanghai. In this series, Lee and David are discussing "The Fast-Evolving Coffee Scene In China"

In this episode of the podcast series, David and Lee discuss a brand that rapidly expanded in Shanghai and other major Chinese cities with over 130 outlets, highlighting the unforeseen challenges and eventual downsizing.

The conversation then shifts towards the role of coffee consultants and diversifying income streams amidst the coffee industry's changing dynamics.

They explore different cafe models in China, including specialty, commercial, and automated cafes, addressing the global shift towards automation and the merging of quick-service models with traditional cafes due to labor shortages.

Additionally, they touch upon China's advanced online economy, delivery efficiency, and adaptation to automatic machines, which collectively drive the country's unique coffee consumption trends.

The episode delves into how these factors reshape the cafe business model, prompting a broader discussion on adapting to consumer preferences and technological advancements in the coffee industry.

00:00 Intro

00:52 Sponsored Segment: Becoming a Coffee Consultant

01:42 Exploring the World of Coffee in Busan, Korea

02:43 The Evolution of the Coffee Scene in China

03:05 The Diverse Cafe Landscape in China

08:12 The Impact of Labor Shortages and Technology on Cafes

11:20 Adapting to New Business Models in China's Cafe Industry

11:47 The Role of Delivery and Online Economy in China's Coffee Scene

14:24 Closing Remarks and Teaser for Next Episode

Connect with David Yan on LinkedIn at http://linkedin.com/in/davidyanwei

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is David Yan from China-based equipment manufacturer Sino Wolf in Shanghai. In this series, Lee and David are discussing "The Fast-Evolving Coffee Scene In China"

In this episode of the podcast series, David and Lee discuss the unique challenges and opportunities within the Chinese coffee market.

The episode covers David's transition from the Australian coffee scene to China, the differences in business models, and the impact of cultural preferences on coffee consumption.

They also discuss the role of international and domestic coffee chains, the shifting dynamics of the coffee industry post-COVID-19, and the growing specialty coffee scene in China, particularly in Shanghai.

The conversation highlights the curiosity and learning experiences shared by both the host and the guest as they navigate the complexities of the global coffee industry.

00:00 Intro

00:15 Sponsored Message: Become a Coffee Consultant

01:08 David Yan's Journey from Australia to China's Coffee Scene

05:44 The Impact of Australian Coffee Culture on Global Markets

10:16 A Deep Dive into China's Evolving Coffee Industry

13:50 Shanghai: The Coffee Hub of China

15:57 Closing Thoughts and Series Preview

Connect with David Yan on LinkedIn at http://linkedin.com/in/davidyanwei

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In the final episode of our five-part series on The Daily Coffee Pro by Map It Forward, Mark and Lee delve into the uncertainties faced by coffee producers today.

The conversation touches on the threats to coffee production from market pressures, climate change, and economic challenges, including the impacts of big corporations on smallholder farmers.

They also discuss the realities of operating in Peru, facing issues with labor, security, and bureaucracy, while highlighting the importance of direct connections between producers and the rest of the coffee supply chain as a path toward a sustainable future for coffee.

00:00 Welcome & Series Finale Introduction

00:35 The Reality of Coffee Production Today

00:47 The Threat to Smallholder Coffee Producers

04:47 Climate Change and Its Impact on Coffee Farms

09:13 Navigating Challenges Beyond Climate: Security and Bureaucracy

16:42 The Future of Coffee: Hope Through Connection

19:11 Engaging with the Community: Social Media and Visits

21:25 Final Thoughts and Invitation to Connect

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee focus on sustainability from a producer's perspective.

Mark expresses his initial skepticism toward the term 'sustainability' due to its overuse and misinterpretation in the industry, specifically criticizing large corporations like Nespresso for greenwashing.

He provides insight into his definition of sustainability, emphasizing the importance of long-term environmental stewardship, community engagement, and economic stability for coffee farms.

Mark also discusses the challenges of ensuring fair compensation in a market dominated by fluctuating prices and the pressure to sell cheaper coffee.

The conversation touches on consumer inflation and its impact on coffee pricing, highlighting the need for a sustainable approach that benefits both producers and consumers in the long term.

00:00 Welcome & Introduction to the Series

00:30 Exploring Sustainability in Coffee Production

00:51 The Misuse of 'Sustainability' and Greenwashing

02:04 Mark's Perspective on Fair Trade and Pricing

04:34 Real Sustainability from a Producer's Viewpoint

07:24 The Impact of Consumer Behavior and Market Saturation

13:39 The Crisis in Coffee Production and Future Uncertainties

15:27 Closing Thoughts and Next Episode Teaser

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the series, Mark shares his perspective on how visiting the origins provides a deeper understanding of the realities of coffee production, including challenges with labor, infrastructure, and agricultural practices like spraying against coffee rust.

The episode delves into the empathy and insight gained from such visits, contrasting superficial trips with those that offer meaningful engagement and mutual learning between producers and visitors.

Mark also reflects on his own experiences traveling to Guatemala and preparing for a coffee show in Copenhagen, emphasizing the importance of genuine connections and knowledge exchange in the coffee industry.

00:00 Intro

01:20 The Importance of Visiting Coffee Origins

02:30 Challenges and Misconceptions of Origin Visits

03:22 The Value of Direct Experience at Coffee Farms

03:42 Personal Growth and Global Connections Through Coffee

06:51 Addressing Labor and Sustainability in Coffee Production

12:35 Empowering Visits: Transformative Experiences at Origin

16:03 Looking Ahead: Sustainability in Coffee Production

16:38 Closing Remarks and Invitation to Engage

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

This episode of the series, Mark and Lee discuss the power dynamics between coffee producers and roasters.

Mark shares his personal experiences, revealing the challenges producers face, including dependency on buyers, the impact of social media actions on business relationships, and the precarious nature of selling coffee.

He details the financial strains, including high interest rates for agricultural loans in Peru and the costs associated with coffee production.

The conversation extends to the broader implications of these dynamics on the sustainability of coffee farming, including the effects of market practices on producer wellbeing and the choice of crops.

The episode concludes with considerations for future discussions on the coffee industry's complexities and the encouragement of community support through podcast engagements.

00:00 Intro

00:11 Exploring the Power Dynamics in Coffee Production

02:38 The Realities of Coffee Production and Market Challenges

05:03 Navigating Relationships and Power Imbalances with Buyers

10:29 The Financial Struggles and Decisions of a Coffee Producer

15:09 The Complexities of Coffee Farming and Environmental Considerations

19:39 Closing Thoughts and Looking Ahead

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective)

In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee delve into the nuances and challenges faced by coffee producers today.

Mark shares insights into his farm's operations, the evolving demands of the coffee market, and the impact on producers trying to adapt to these changes.

The conversation highlights the confusion and complexities in producing specialty coffee, the influence of market trends, and the challenges of balancing traditional practices with innovation.

This episode sets the stage for an ongoing conversation about the dynamics of the coffee production industry, emphasizing the importance of understanding and communication between producers and the broader market.

00:00 Intro

01:54 Introducing Mark Bolliger: A Privileged Coffee Producer's Perspective

03:58 The Complex Reality of Modern Coffee Production

04:47 Navigating Market Demands: The Producer's Dilemma

07:34 The Struggle with Specialty Coffee and Market Trends

12:36 The Challenges of Selling Coffee in Today's Market

15:59 The Emotional Toll of Unsold Coffee

21:20 Closing Thoughts and Next Episode Teaser

Connect with Mark Bolliger and Finca Rosenheim here:

https://www.instagram.com/fincarosenheim/

https://en.fincarosenheim.com/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry.

Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?'

Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee.

Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability.

The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations.

00:00 Intro

00:41 Diving Deep into Coffee Pricing Conversations

01:20 The Critical Question: How Much Should Coffee Cost?

02:01 Understanding and Communicating Costs in the Coffee Industry

05:43 The Challenge of Pricing in a Consumer-Driven Market

06:06 Navigating Price Increases and Consumer Expectations

13:10 The Importance of Transparency and Communication

19:55 Concluding Thoughts and Where to Connect

Connect with Madeleine Longoria Garcia here:

https://www.linkedin.com/in/madeleinelg/

https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain.

This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players.

The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers.

Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice.

00:00 Intro

00:38 Become a coffee consultant

01:00 Exploring the Health of the Coffee Supply Chain

02:19 Unpacking the Real Winners in the Coffee Industry

05:29 The Complex World of Coffee Equipment Sales

13:20 Technician Tales: The Unsung Heroes of Coffee Equipment

23:24 Concluding Thoughts and Looking Ahead

Connect with Madeleine Longoria Garcia here:

https://www.linkedin.com/in/madeleinelg/

https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit.

The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers.

It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity.

The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain.

00:00 Intro

00:37 Becoming a Coffee Consultant

01:18 The Critical Conversation: Paying Above the Cost of Production

03:11 Unveiling Industry Secrets: The Predatory Practices Exposed

07:23 The Financial Education Gap: Empowering Growers with Knowledge

08:26 Navigating Discounts and Manipulation: The Grower's Dilemma

10:53 The Bigger Picture: Securing a Sustainable Future for Coffee

12:33 Closing with Dignity: A Message of Support and Solidarity

15:24 Looking Ahead: The Health of Stakeholders in the Supply Chain

Connect with Madeleine Longoria Garcia here:

https://www.linkedin.com/in/madeleinelg/

https://www.instagram.com/madeleine.mlg/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••