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MAP IT Marketing
By Rachel KlaverBusiness
MAP IT Marketing episodes
- What you can do on your website today to improve your ECommerce sales
“My job is not to decide how someone is going to buy from me. Why are we putting hurdles in the way stopping people buying from us?” - Tracey Smith
“We want to buy from artisans. We want to buy from small businesses. We want that real human touch” - Rachel Klaver
“It’s like going out for dinner, we want our visitors to eat with their eyes, and your website is there to create desire and build that need” - Tracey Smith.
If I could log all the common questions people ask in Facebook groups about their business the question “How do I get more people to buy from my ecommerce business” would be right up there at the top.
It’s a rude shock to many small business owners just how much work is involved not only in getting people to your site, but then getting them to buy!
We’ve got a special love for retail and eCommerce at my agency Identify. We really enjoy helping small business owners get more sales.
While we naturally talk a lot about social media, marketing automation, and digital ads, one of the first areas we look at is the website.
There is so much you can do on your own digital real estate to get more clients.
I’m so thrilled that Tracey Smith, one of our Identify strategists (and the leader of our Australian team) joined me on today’s webinar. Along with working with us, Tracey has her own ECommerce store, and tests out everything we teach our clients.
In this episode we’re going to walk through so many areas - this is truly a deep dive of tips, ideas and strategy!
During this episode we discuss the following:
- Why you really need an awesome About Us page (and why it converts people to customers)
- The effects as welcome sequence has had on Tracey’s business
- What you need to add to every page
- What platforms the website should be built on and why
- Why your website needs to “talk to” other platforms on the internet
- Whether you should be using Popups
- How to protect your online assets
- Cool tools you can use to get a better picture of your business
- Why you might need to simplify your front page.
- Making it easy for people to click buy now.
- Why your website is a living organism
- How to work out what parts of your marketing you may outsource in the future
- Why you shouldn’t ever use your suppliers' content for your caption as it is
- Walking through your user experience with fresh eyes.
- Remember to take ideas for your business from other types of businesses
Five ways to grow your ECommerce business blog
We have a really helpful checklist to help your ecommerce business
Get our ECommerce checklist
Here are the tools mentioned in the podcast
HOT JAR
GTMetrix
Google Analytics
Great survey tool - Survicate
Laybuy
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
MAP IT Marketing Facebook group
Identify’s Free Events and Webinars
Identify Marketing Instagram
Identify Marketing Facebook Page
Rachel Klaver Website
Identify Marketing NZ Website
Identify Marketing Australian Website
Rachel Klaver - Linkedin
Rachel Klaver - Youtube
See omnystudio.com/listener for privacy information.
54 min - Your budget is not their budget: Money mindset and pricing correctly
“If you’re getting frustrated when people are taking you for granted - it’s a sign you might need to put your prices up” - Natalie Coombe
If there’s one thing I’ve learned from working with hundreds of small business owners, it’s that a large percentage of us do not value what we do enough to make sure we’re getting paid for all our hard work.
We definitely pay our team, our suppliers and we’re all about the great deals for our customers… but when it comes to us? We come last!
Today I’m going to ask you to change all of that! Take a listen to pricing expert Natalie Coombe to learn how to drop “burnt chop” syndrome, and begin to create a business that gives you the life you set out to have when you started your business.
Natalie generously shares the two best pricing models for small businesses, and talks about how you can move to a model that values your time, energy and effort as well as helps position yourself as an expert (this works for product based businesses too!)
For me personally, I realised I’m still very much someone who can struggle to put myself first, not because anyone else is pushing me back, but because I definitely was a burnt toast person for years as a single mum (Chops were a rare treat back then!)
It’s amazing how our life slips into our business mentality and vice versa.
In terms of MAP IT - (Map, Action, Promote, Invest Trust) pricing fits very firmly in the “we need to work this out before we go start marketing out to everyone! Too often it’s a job that’s done after you’ve got to rock bottom, so the earlier you can make sure your products are priced for profit and growth, or your services pricing correctly reflects the value of your offer, the better!
“We’re always learning new things. Running a business is the biggest personal development journey there is” - another great quote from Natalie!
During this episode we discuss the following:
- What blocks we have around our value as business owners
- Why you need to look out for burnt chop syndrome
- The four ways to work out your pricing structure
- Why looking at competitors might not be the best solution
- What factors your pricing needs to consider
- How to move from a cost based pricing structure to a value based one
- Why you don’t need to fear the word MATH!
IMPORTANT LINKS
www.NatalieCoombe.com
Facebook / IG: @NatalieCoombeOnline
https://www.linkedin.com/in/nataliecoombe/
Natalie has a SPECIAL OFFER for the Month of June ($500 off her programme!)
Find out about NAIL YOUR PRICING here
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
MAP IT Marketing Facebook group
Identify’s Free Events and Webinars
Identify Marketing Instagram
Identify Marketing Facebook Page
Rachel Klaver Website
Identify Marketing NZ Website
Identify Marketing Australian Website
Rachel Klaver - Linkedin
Rachel Klaver - Youtube
See omnystudio.com/listener for privacy information.
47 min - Redefining your perfect niche by "Narrowing the Arrow"
I used to spend a lot of time getting clients to create a customer avatar/ target persona.
It’s something that big companies spend a huge amount of time on- and it’s foten because they are trying to find the targeted group in an audience of BILLIONS
However, for many of us, we’re not fishing in a barrel of billions.
If we live in a small regional town, or we offer a low competition service, or we don’t need that many clients, we might not need to describe our target persona as “25-35 year old male who loves drinking pina coladas and taking walks in the rain”
In this episode I want to release you from the idea that a target persona is the ONLY way to narrow your target market
And give you seven (yes SEVEN) different other methods you can use to find your people
We personally use a mix of three of these, and since I’ve used this method I’ve found we’ve had far better engagement, growth and qualified leads.
You STILL need to talk to one person in your marketing copy
But this episode will help you narrow that arrow so that one person hears it, sees it, and knows IT’S JUST FOR THEM
During this episode we discuss the following:
- Why it’s really important to Narrow the Arrow
- Why this method is especially effective for people who live in small towns, and cities
- How this method can help coaches and trainers grow their audience
- The seven key ways you can define your target market
- How to apply this in your own business
- How to blend several of these ideas together
IMPORTANT LINKS
Narrow the Arrow Worksheet
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
MAP IT Marketing Facebook group
Identify’s Free Events and Webinars
Identify Marketing Instagram
Identify Marketing Facebook Page
Rachel Klaver Website
Identify Marketing NZ Website
Identify Marketing Australian Website
Rachel Klaver - Linkedin
Rachel Klaver - Youtube
See omnystudio.com/listener for privacy information.
21 min - How to make brains stop and pay attention to your personal brand with Lauren Clemett
Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do through becoming an author of bestsellers, and winning awards, that she realised that it wasn’t enough to be the best - you need to make it easy for people to KNOW you are the best
Lauren joined forces with Annette Densham to then found The Audacious agency - specifically designed to help coaches, leaders and consultants become a known brand to help grow thriving businesses
Lauren’s full of information based around her years of neuropsychology learnings, on how the brain sees and understands brands
This is such a full, powerful episode of gems and ideas for any small business owner
During this episode Lauren and Rachel discuss the following:
- Why you don’t want to get to the “WOFTAM” stage (and why that’s the point she normally meets her clients
- How to avoid the “itty bitty shitty committee”
- Why understanding the Amygdala (in the brain) can make us a better marketer for our businesses
- Why it’s important to avoid shiny object syndrome
- How you can position yourself as an expert.
WEBSITE
https://theaudaciousagency.com/
IMPORTANT LINKS
https://www.linkedin.com/in/laurenclemett
https://www.facebook.com/LaurenClemett68
SIGN UP FOR THE WEEKLY ROCKET
http://bit.ly/RocketLaunchYourBusiness
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
MAP IT Marketing Facebook group
Identify’s Free Events and Webinars
Identify Marketing Instagram
Identify Marketing Facebook Page
Rachel Klaver Website
Identify Marketing NZ Website
Identify Marketing Australian Website
Rachel Klaver - Linkedin
Rachel Klaver - Youtube
See omnystudio.com/listener for privacy information.
55 min - How to build a business without a ready-to-sell product with Maria Baker
Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped, size 14, snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for women and devised a crowd-funding campaign on Indiegogo to gauge the interest. The successful results of the campaign indicated she wasn’t alone. To date, Nobody’s Princess has raised over $12,000 - based on a concept - and has sparked the interest of women who ski and snowboard, globally.
During this episode Maria and Rachel discuss the following:
- How the idea for Nobody’s Princess came to be
- How her passion for a great result has helped her push through the hard bits
- Whether you need to be an expert in all things to launch a business
- The energy, time and emotional cost of “showing up” for your business
- How “showing up” can be confronting as a person, around self-confidence and body image.
- How to build a brand before you have a product
- What Maria’s had to work through working in the women’s fashion industry, trying to cater for a wide range of sizes
LINKS
https://www.nobodysprincess.com.au/
http://www.facebook.com/nobodysprincessapparel
http://www.instagram.com/nobodysprincessapparel
Enter Maria's Competition
https://powdherstash.win/
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
MAP IT Marketing Facebook group
Identify’s Free Events and Webinars
Identify Marketing Instagram
Identify Marketing Facebook Page
Rachel Klaver Website
Identify Marketing NZ Website
Identify Marketing Australian Website
Rachel Klaver - Linkedin
Rachel Klaver - Youtube
See omnystudio.com/listener for privacy information.
47 min - The most important part of your marketing
This is probably one of the most important messages that I want any business owner to know. I’d love to say that it came from a place of great inspiration, but it actually came from a pile of mistakes from my part and a lot of disruption that caused me to have to search my soul and become a far better business owner. This is the most important part of your marketing - it’s not sexy, it has nothing to do with social media or really cool tricks and tactics. this is about the honest to goodness most important part of anyone’s marketing ever. It’s a super important episode.
- What are you doing to look after your current customers
- The most important job you need to do in your business
- A short history of how I started Identify - the fails and struggles we went through, how it grew in 6 months, and how we fixed the issues we experienced
- Sharing a story of how we rebuilt the trust with one of our first clients in the business
- The reason you need to build trust with your clients
- Things you can learn in our free online school: The Toolbox.
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
- MAP IT Marketing Facebook group
- Identify’s Free Events and Webinars
- Identify Marketing Instagram
- Identify Marketing Facebook Page
- Rachel Klaver Website
- Identify Marketng NZ Website
- Identify Marketing Australian Website
- Rachel Klaver - Linkedin
- Rachel Klaver - Youtube
See omnystudio.com/listener for privacy information.
23 min - Why you need a marketing map for your business
In our first episode, it is but necessary that we introduce our podcast and our business. We’re here to help you as a small business owner become more confident and capable with your marketing even if you never work with us. Today, we’re giving you an overview of what a marketing map is, why you need it, and the first step you can take to help you build your business’ marketing map.
- A short introduction to the podcast
- The story behind the name MAP IT and why we started this business
- 5 components you need in your business
- Why you need a marketing map
- Taking action to help you with your marketing map.
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
- MAP IT Marketing Facebook group
- Identify’s Free Events and Webinars
- Identify Marketing Instagram
- Identify Marketing Facebook Page
- Rachel Klaver Website
- Identify Marketng NZ Website
- Identify Marketing Australian Website
- Rachel Klaver - Linkedin
- Rachel Klaver - Youtube
See omnystudio.com/listener for privacy information.
11 min - 3 min
About MAP IT Marketing
From the publisher's feed
Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.
Want a clear direction in your marketing? Let's come make a map.
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