<p> This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resources — your employees.</p>

This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resources — your employees.

Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. 

Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.

Business

Entrepreneurship

It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.

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Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

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