Marcelo Behar on Brazil’s Bioeconomic Revolution Ahead of COP30

A special pre-COP30 conversation.

Marcelo's LinkedIn: https://www.linkedin.com/in/marcelo-behar-0b5b5744/

As the world turns its attention to COP30 in Belém, this episode features Marcelo Behar - sociologist, lawyer, and Special Envoy for COP30, representing Brazil’s emerging bioeconomy movement.

Marcelo joins Troy Carter to explore how Brazil is redefining climate leadership through bioeconomy, sociobioeconomy, and forest-based value creation. Together, they discuss the initiatives that could shift the global economy toward valuing standing forests and traditional knowledge - from the Tropical Forest Forever Facility (TFFF) to new models of carbon finance and circularity.

This episode dives into:

• Why COP30 in the Amazon marks a historic turning point for climate diplomacy.

• How bioeconomic innovation is reshaping agriculture, finance, and energy.

• The role of traditional communities as stewards of biodiversity and cultural heritage.

• The design of the TFFF, a mechanism to channel lasting investment into tropical forests.

• The spirit of mutirão: Brazil’s idea of collective action - as the soul of regeneration.

Marcelo reminds us that the answers to the climate crisis may not come from new technologies alone, but from reconnecting with the people and places that have always lived in balance with the Earth.

🎙️ Listen now on Spotify and YouTube :

https://youtu.be/BOadr879Rvo