One of the most critical aspects of starting your business is setting a price that's not just 'right' but also supports sustainable, continuous growth. And boy, is that tough! When doubt and imposter syndrome creep in, you need to hear this.
I've done it all, and I've done it all wrong, when I started out.
I underpriced my service, hoping that making them more affordable would attract more clients. Here's what I didn't consider—and why it didn't work out.
In the first half, I talk about how I started my service based business in London. In the second half, I talk about setting my price for products and services I offer now.
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A Healthy Lifestyle - How to Get There and How to Maintain it:
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