What motivates Mark Addison, CEO of X Rocket.io? He’s seen too many entrepreneurs, especially first-timers leave money on the table when they exit. 

His firm helps optimize key valuation drivers during M&A negotiations to maximize the money owners and founders take home.

In one case, he and his team were able to reengineer a $30 million offer… into a $100 million offer. We talk about the three things they did to make it happen and the audits they perform on clients, as well as…

• The key metrics that predict higher valuations

• Acquisition trends with PE firms you should be watching

• Two insurance products you should have in place for any deal

• The biggest misconception many founders hang on to

• And more