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In this episode, we sit down with Mark Sheffield, a prominent figure in the power sports industry who has extensive experience including serving in the US Army, managing major dealerships, and now being a board member of the National Power Sports Dealer Association. Mark shares his journey from England to Texas, experiences in the military, and how he transitioned into the power sports industry. He discusses the evolution of dealership management, the importance of process and culture, and his advocacy for better relationships between dealers and manufacturers. Mark also talks about his next ventures aimed at improving the industry, the state of power sports today, and offers insights on challenges and future directions.

00:00 Introduction and Guest Welcome

01:22 Icebreaker Questions with Mark Sheffield

07:13 Mark's Early Life and Military Service

14:49 Transition to Power Sports Industry

16:27 Career Growth and Dealership Management

21:37 Lessons Learned and Personal Insights

42:35 Understanding Dealer Costs and Profit Margins

43:27 The Importance of 20 Groups in the Industry

44:53 Challenges and Realities of Running a Dealership

47:28 Leaving the 20 Group Game: What's Next?

52:12 The State of the Power Sports Industry Today

53:43 OEM-Dealer Relationships and Industry Challenges

01:02:38 Credit Card Fees and Dealership Profitability

01:16:00 Advocating for the Industry: A Personal Journey

01:21:13 Final Thoughts and Future Outlook

Connect with Mark:
Website: https://markjsheffield.com/
LinkedIn: https://www.linkedin.com/in/markjsheffield/

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