Like Telstra CMO Jeremy Nicolas two weeks ago, Suncorp’s marketing and brand boss Mim Haysom says "we haven't cut our marketing budgets and have no intention of doing that”. An 18-month effort by Haysom to convince Suncorp's leadership and board to view long-term investment in brand and marketing as a growth driver has paid off. Mark Ritson says Haysom is "a 1-in-100 marketer” as he joins up with ADMA to launch a 12-week work-from-home "Marketing Masterclass” series later this month. But…they do don the gloves for a light stoush over marketing’s obsession with communications.

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