Mark Ryski is the Founder and CEO of HeadCount. Established in 1994, HeadCount is one of the pioneers in store traffic and conversion analytics. Mark has authored two books on the use and application of store traffic and conversion analytics: When Retail Customers Count, the first book ever written dedicated to the topic, and CONVERSION: The Last Great Retail Metric, which has become the definitive reference guide on the subject. Mark’s books have defined and documented traffic and conversion analytics for the industry and established HeadCount as the undisputed leader in the domain.

Mark is recognized as the leading expert and commentator on store traffic and conversion analytics, contributing insights through media, articles, whitepapers, webinars, and events. Mark has been featured in Forbes, Wall Street Journal, Retail Dive, Chain Store Age, Retail Insider, CBC, and The Globe & Mail. Mark is also a featured BrainTrust contributor on RetailWire, retailing’s premier online discussion forum.

Today, HeadCount works with a broad range of leading retailers in 24 countries, with Mark focused on helping clients deliver better business results by optimizing in-store conversion rates. At HeadCount, Mark and his team do not just sell traffic counters. Mark measures success by the conversion rate improvements achieved for clients and by the value of insights extracted from this critical data. Mark and his dedicated team continue to discover new ways for retailers to use and apply traffic and conversion insights, leveraging this constantly expanding knowledge to help give clients an edge.

Connect with Mark Ryski:  

Website: https://headcount.com/ 

Book: https://www.amazon.com/stores/Mark-Ryski/author/B0F54MXT75 

LinkedIn: https://www.linkedin.com/in/mark-ryski-8826601/ 

& https://www.linkedin.com/company/headcount-corporation/ 

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