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MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
By MARKENFELD | NADINE HOHLFELDBusiness
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION episodes
- đ„ 31 | ON DIGITAL MARKETPLACE REVOLUTIONS with ALEX PESJAK (VP EUROPE MCFADYEN DIGITAL)
đ€ Talking about marketplace revolutions, what role brands or branding play within marketplace experiences and what new touchpoints gained of relevance for brands to create holistic customer journeys.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
34 min - đ„ 30 | ON PROLONGING WEALTH MANAGEMENT with NADINE ESPOSITO (HEAD RISK & CONTROL RADICANT AND LONGEVITY EXPERT)
đ€ Talking about cross-over from banking to longevity, how banks can reshape their wealth management and what role risk profiling plays to enable specific investment portfolio strategies reflecting individual life stages, events and preferences.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
31 min - đ„ 29 | ON NEXT LEVEL TECH DISRUPTORS with JOERG SCHILLE (EX-VP GLOBAL CUSTOMER SUCCESS PAYPAL)
đ€ Talking about tech disruptors, how eBay revolutionized retail, PayPal revolutionized online payment transactions and what it is like to work for brands that take customer and employee experiences to the next level.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
28 min - đ„ 28 | ON CREATIVITY IN THE AGE OF AI with MAURICIO TONON (AI CRAZE CREATOR)
đ€ Talking about creativity in the age of AI, giving speed a new dimension, biases and comfort zones and the future of agility.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
33 min - đ„ 27 | ON EMPOWERING THE ELECTRIC VEHICLE REVOLUTION with CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)
đ€ Talking about Nio's vision not only to empower the electric vehicle revolution, but also a joyful lifestyle for all, the challenges for an Asian brand to compete in the German market and how the co-creation with Tech Giants such as Google, Microsoft, Apple & Co. looks like.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
33 min - đ„ 26 | ON CONNECTING THE HEALTHCARE COMMUNITY with GARETH PRESCH (CEO WORLD HEALTH INNOVATION SUMMIT)
đ€ Talking about how to get from sick-care to sick-prevent healthcare systems, the 5 pillars of the World Health Innovation Summit how to mobilize and interconnect relevant stakeholders and the biggest threats and challenges we are going to face in the future.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
32 min - đ„ 25 | ON UNLOCKING MOBILE GAMING with FELIX HARMS (CO-FOUNDER & MD TABBLER)
đ€ Talking about how mobile games produce real-world outcomes for leading consumer brands, how to unlock the next level of brand engagement and the best context where and when to reach different target audiences.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
28 min - đ„ 24 | ON STRATEGIC GROWTH HACKING with MIRIAM VAN STRAELEN (PARTNER ROLAND BERGER DIGITAL)
đ€ Talking about strategic freedom, how companies use growth hacking as their new fly wheel, the complexity of ever-changing markets and how companies mold technology and human centricity together into a single powerful innovation engine.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
33 min - đ„ 23 | ON INNOVATIVE PR STRATEGIES with BRIGITTE KAPS (CEO RENT A PR)
đ€ Talking about PR in times of fake news, how brands permanently stay alert and get everyone involved in crises mode and how ESG communication gained of immense importance.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
32 min - đ„ 22 | ON 1-CLICK FILM PRODUCTION with LUKA TISLER (HEAD OF AI RESEARCH KATALIST.AI)
đ€ Talking about challenging the classic film production, how GenAI enables 1-click delivery and dynamic scene generation and how AI has changed research.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
32 min
About MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
From the publisher's feed
đ€ Welcome to be inspired by the â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â on point with â â NADINE HOHLFELDâ â (Founder, Managing Owner & Brand Consultant at â â MARKENFELDâ â ) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions.
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ #creativity #insights #trends #innovation #ai