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MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
By MARKENFELD | NADINE HOHLFELDBusiness
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION episodes
- đ„ 51 | ON TECH-ENHANCED HUMAN-CENTERED TRANSFORMATION with NADINE HOHLFELD (FOUNDER, MANAGING OWNER & BRAND CONSULTANT)
đ€ In times of profound change where whole industries are being disrupted on a technological, structural and content level, where industry boundaries are blurring for companies to enter new growth areas, form new strategic partnerships and ways of working, organizations must reinvent themselves putting their most valuable assets in the center of this massive transformation process: human beings.Â
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
#markenfeldpodcastâ â Â â â #onpointwithnadinehohlfeldâ â Â â â
#joyfulcreationâ â Â â â #artâ â Â â â #technologyâ â Â â â #consultingâ
12 min - đ„ 50 | ON MIXING FUTURE COCKTAIL TRENDS with ALEXANDRA DEMUTH (MANAGING DIRECTOR KATLENBURGER KELLEREI)
đ€ Im GesprĂ€ch ĂŒber Tradition und Moderne, wie man ein 100-jĂ€hriges Unternehmen fĂŒr junge Generationen interessant gestaltet, Cocktails und Trends und was wir in Zukunft in puncto gesunder Lifestyle und Body Enhancement von alkoholischen MischgetrĂ€nken erwarten können.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
42 min - đ„ 49 | ON TAKING E-COMMERCE TO THE NEXT LEVEL with ALEX BELLESIA (CEO SPATIAL PORT)
đ€ Talking about how technology has transformed the game in the world of 3D e-commerce and how brands can offer seamless online/offline navigation combining the two worlds and linking online stores to their brick-and-morter counterparts.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
32 min - đ„ 48 | ON AUSTRALIA'S FIRST GEN AI EXPERIENCE AGENCY with TIM O'NEILL (FOUNDER TIME UNDER TENSION)
đ€ Talking about new agency models, how to implement AI and what new methodologies, platforms and tools are relevant to optimize new work flows.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
33 min - đ„ 47 | ON THE INTERSECTION OF SUSTAINABILITY AND TECHNOLOGY with GĂNTHER BACHMANN (GERMAN SUSTAINABILITY COUNCIL)
đ€ Talking about the intersection of sustainability and technology and what trends have the biggest impact on sustainability issues also reaching younger generations.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
33 min - đ„ 46 | ON A PUSHFIRE OF MEDIA STUNTS with GUIDO THIEMANN (CEO & CO-FOUNDER PUSHFIRE MEDIA GMBH)
đ€ Im GesprĂ€ch ĂŒber Cultural Fandom, Influencerfire, Murals und Ambient Stunts und was sich hinter diesem âPushfireâ an Gen Z Catch Words verbirgt sowie welche besonderen Potenziale sich daraus fĂŒr die Gen Z ergeben.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
34 min - đ„ 45 | ON TREND-SPOTTING with ANJA BISGAARD GAEDE (CREATIVE DIRECTOR & CEO SPOTT)
đ€ Talking about significant mega trends defining our lifestyle today, what strategies brands should pursue to keep up with the latest trends or even setting them and a glimpse into the future of trendscouting.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
32 min - đ„ 44 | ON COUNTERING SHITSTORMS AND FAKE NEWS with GERALD HENSEL (FOUNDER SUPERSPRING & HATE AID)
đ€ Talking about desinformation and fake news, what brands can do to counter real-time attacks and PR shitstorms and hop as gracefully as possible from one crisis to another.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
33 min - đ„ 43 | ON DISRUPTING BELOW THE LINE MARKETING with JOCHEN SAUER (HEAD OF STRATEGY AT 480HZ/DDB/OMNICOM)
đ€ Talking about acting "below the line, but above the standards", what role new technologies such as AR, VR, XR and multisensory play within the field of BTL and what this means for agencies in these times of disruption.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
30 min - đ„ 42 | ON AUTHENTIC VIDEO REVIEWS with LEA VON BIDDER (FOUNDER EXPEERLY)
đ€ Talking about the power of testimonials and video reviews of products, the two sides of authenticity, how to attract gen z and the future of influencer and video marketing and how to succeed in competitive environments.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
36 min
About MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
From the publisher's feed
đ€ Welcome to be inspired by the â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â on point with â â NADINE HOHLFELDâ â (Founder, Managing Owner & Brand Consultant at â â MARKENFELDâ â ) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions.
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ #creativity #insights #trends #innovation #ai