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MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
By MARKENFELD | NADINE HOHLFELDBusiness
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION episodes
- đ„ 41 | ON SHIFTING MOBILITY OPERATIONS with LINA WĂLMS (DIRECTOR BRAND COMMS & MARKETING SHIFTMOVE)
đ€ Talking about how Shiftmove bundles complex mobility operations systems in one holistic interface, how to gather intelligent vehicle data and real-time fleet insights and how the mobility landscape of the future looks like.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
34 min - đ„ 40 | ON IMPACTFUL GO-TO-MARKET STRATEGIES with SIMON WALTER (CHIEF STRATEGY OFFICER VENTURE A CAPITAL)
đ€ Talking about the most impactful Go-to-Market approaches for start-ups and scale-ups, what exactly it affords for the next unicorn to win big in the game and what it takes to get funded by Project A Ventures.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
33 min - đ„ 39 | ON BENCHMARKING CARBON FOOTPRINT with BARRIE WILKINSON (FOUNDER & CEO CARBON BENCHMARK LTD)
đ€ Talking about carbon accounting, what strategies companies should pursue to become ideal corporate citizens and the potential in building whole personas out of a company's sustainability data.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
38 min - đ„ 38 | ON HYPER-TARGETING PRODUCT SAMPLING with MAGALI KIRSCH (HEAD OF PARTNERSHIPS & DIRECTOR DACH AT SOPOST)
đ€ Talking about hyper-targeting, the potential behind product sampling and the main challenges brands face in addressing an increasing cultural fragmentation in beauty, cosmetics and lifestyle.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
38 min - đ„ 37 | ON SHAPING THE ENERGY TRANSITION with KATJA METZ (TEAMLEAD GLOBAL MARKETING CAMPAIGNS E.ON)
đ€ Talking about empowering society, to which extend E.ON is shaping the way of the energy transition of the future and what corporate responsibility actually means in our times of disruption.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
32 min - đ„ 36 | ON HEALTH-TECH INNOVATION with MICHAEL FRIEBE (HEALTH-TECH DISRUPTOR)
đ€ Talking about the disruptive character of exponential technologies, AI as game changer in healthtech and how people and organizations can acquire new mind and doing skillsets to develop future-oriented innovations.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
34 min - đ„ 35 | ON START-UP SPIRIT IN TELCO OPERATIONS with BENJAMIN SPRINGUB (VP OPERATIONS DEVELOPMENT DEUTSCHE TELEKOM)
đ€ Talking about friendshoring, operational excellence in the telco industry, the strongest areas of growth for Deutsche Telekom, Hubspot and the successful 360° approach of guiding and funding startups.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
35 min - đ„ 34 | ON DIGITAL ART COLLECTING with KERSTIN GOLD (CO-FOUNDER ART+TECH REPORT)
đ€ Talking about how brands can evolve from corporate to cultural citizens, what (investment) strategies companies can pursue to position themselves through art and how possible co-creation projects between brands and artists should look like.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
34 min - đ„ 33 | ON FAST-PACED AI DESIGN PROJECTS with FABIO SIMOES (CO-FOUNDER MAAR.COMPANY)
đ€ Talking about what it is like to found a design agency in the age of AI, how brands can unleash the full power of creativity through AI and how fast paced collaborative design projects with AI look like.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
30 min - đ„ 32 | ON THE RISE OF A MOBILITY APP with MATHIS BOGENS (HEAD INTERNAL COMMUNICATIONS BOLT)
đ€ Talking about how Bolt is all about building cities for people, how a mobility app can become the Elon Musk of urbanism and all-in-one strategies how to offer the best internal communication "driving" employee engagement.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
31 min
About MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
From the publisher's feed
đ€ Welcome to be inspired by the â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â on point with â â NADINE HOHLFELDâ â (Founder, Managing Owner & Brand Consultant at â â MARKENFELDâ â ) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions.
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ #creativity #insights #trends #innovation #ai