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MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
By MARKENFELD | NADINE HOHLFELDBusiness
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION episodes
- đ„ 61 | ON TECHNOLOGICALLY ENHANCED BRAND EXPERIENCE with â NADINE HOHLFELD (FOUNDER, MANAGING OWNER & BRAND CONSULTANT â MARKENFELD | NADINE HOHLFELDâ )
đ€ Just imagine walking through the city receiving individualized messages when standing in front of a digital screen, while the one next to you looking at the very same screen at the very same time sees totally different messages. While âVoiceâ will be the driving technology to control and augment your private spaces, âParallel Visionâ will enhance your reality in public spaces, brand environments and on events. Taking into consideration your very own information, entertainment and service preferences like shopping lists, travel details, etc. or even being directly connected to devices from your smart homes, cars and offices. Allowing for an even more intuitive navigation through an even more convenient, exciting and smart life.
Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #artâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting
7 min - đ„ 60 | ON INTEGRAL HEALTHCARE SYSTEMS with â DR. ROXANA MITTLER-MATICA (NEUROSURGEON & ENGINEER)
đ€ Talking about Blue Zones, the new era of medicine and how healthcare can play an even more integral part on societal level in laying the foundation to get from sick to prevent care and a healthy lifespan. Plus the development of a special app that is guiding patients along the whole journey - from the anamnesis to the admission day to after care in providing permanent contact and real-time support and supervision.
Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #artâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting
34 min - đ„ 59 | ON MOBILE BRAND RELAUNCHES with SUSANNE SCHLUCKEBIER (EX-VP BRAND MGMT. T-MOBILE, FOUNDER MERMAID&BROCCOLI)
đ€ Talking about new technologies disrupting the telco industry. From personalized offers to new areas of growth. From the brand relaunch of Unitymedia to the Uncarrier strategy of T-Mobile. From the development of high-functioning brand ambassador/fascilitator teams to charismatic leadership and the important role of a strong brand guiding along the way.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #artâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consultingâ
36 min - đ„ 58 | ON CONNECTING PROFESSIONAL EXPERTISE with SAMUEL KEITEL (CO-FOUNDER SENIOR CONNECT)
đ€ â Talking about the challenges and opportunities of a platform that matches senior professional experts with companies seeking expertise and the bi-directional needs, skills and profiles required in these times of fast-paced change and ongoing technological advancements - and the possibilities for brands and companies to tap into the value and insights created on these platforms.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
#markenfeldpodcastâ â â â â â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â â â â â â â #joyfulcreationâ â â â â â â â â â â â â â #technologyâ â â â â â â â â â â â â #consulting #brandstrategy
30 min - đ„ 57 | ON HEALTHCARE COMMUNITY CONVERGENCE with HENRI VON BLANQUET (FOUNDER OF PRECISION MEDICINE ALLIANCE)
đ€ Talking about the convergence of Healthy Longevity, Blue Zone Community and One Lifecare for sustainable medicine and a healthy lifestyle for all.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
#markenfeldpodcastâ â â â â â Â â â â â â â #onpointwithnadinehohlfeldâ â â â â â Â â â â â â â #joyfulcreationâ â â â â â Â â â â â â â #artâ â â â â â Â â â â â â â #technologyâ â â â â â Â â â â â â #consulting
35 min - đ„ 56 | ON WEB3 BRAND POTENTIAL with â â â DIEGO BORGO (STRATEGIC ADVISOR FORTUNE 500 COMPANIES & WEB3 LEADERS)
đ€ Talking about the utopia of a post-human society, new business models and the fast-pasted and highly dynamic new developments within web3 and other platforms.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â Â â â â â â â #onpointwithnadinehohlfeldâ â â â â â Â â â â â â â #joyfulcreationâ â â â â â Â â â â â â â #artâ â â â â â Â â â â â â â #technologyâ â â â â â Â â â â â â #consultingâ â â
30 min - đ„ 55 | ON SMART FEMALE SPORTS FASHION with CLAUDIA GLASS (FOUNDER SWIJIN SPORTSTECH)
đ€ Talking about the future of sports tech, the sensitive market and changing consumer demands of/in female fashion and underwear and the intelligence behind smart sports bra.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â Â â â â #onpointwithnadinehohlfeldâ â â Â â â â #joyfulcreationâ â â Â â â â #artâ â â Â â â â #technologyâ â â Â â â â #consultingâ
36 min - đ„ 54 | ON STRONG BRAND CODES with NADINE HOHLFELD (FOUNDER, OWNER & BRAND CONSULTANT MARKENFELD)
đ€ Especially in times of disruption and an ongoing technological enhanced diversification of companies entering new growth areas, it is important for brands to develop clear but flexible brand codes to aim for an immediate recognizability yet target oriented adaption.
With such a strong core, brands are able to stretch into new strategic fields - visually, verbally as well as content-wise. They are able to experiment with their brand expressions depending on the respective customer needs and industry requirements and co-create with a variety of partners fusing new formats, products and services without loosing their own identity.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
8 min - đ„ 53 | ON ENHANCING TENNIS PLAYER PERFORMANCE with â MISCHA ZVEREV (TENNIS PROFESSIONAL, TRAINER & FOUNDER M22.AI)
đ€ Talking about tennis and new technology, the analysis of player performances, how high-intensity trainings look like and how brands should partner with athletes to create lasting value.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
34 min - đ„ 52 | ON GEN Z AND THE POWER OF AUTHENTICITY with â â â KARAN DANG (AWARD WINNING CREATIVE & CEO DANG)
đ€ Talking about genZ and how brands can raise the bar and stand out for this target group, what authenticity means in the age of AI and how reality looks like in virtual reality.
Welcome to be inspired by the â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ by and with â Nadine Hohlfeldâ (Founder, Managing Owner & Brand Consultant at â MARKENFELD | NADINE HOHLFELDâ ).
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ
#consultingâ
36 min
About MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
From the publisher's feed
đ€ Welcome to be inspired by the â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â on point with â â NADINE HOHLFELDâ â (Founder, Managing Owner & Brand Consultant at â â MARKENFELDâ â ) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions.
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ #creativity #insights #trends #innovation #ai