Sign up to save your podcasts
Or
Share MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
By MARKENFELD | NADINE HOHLFELDBusiness
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION episodes
- đ„ 80 | ON AI-BASED LAW ENFORCEMENT with MICHAEL MCCREADY (MANAGING PARTNER MCCREADY LAW)
đ€ Talking about the transformative role of AI in legal practices, how AI enhances client communication, improves case management, and aids in data-driven decision-making. The importance of proactive legal strategies by providing better analytics and client experiences, not leaving the challenges of biases and the necessity of human oversight out of sight to ensure fair and accurate outcomes.
Welcome to be inspired by the â â â â â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â â â â â by and with â â â â â â â â Nadine Hohlfeldâ â â â â â â â (Founder, Managing Owner & Brand Consultant at â â â â â â â â MARKENFELD | NADINE HOHLFELDâ â â â â â â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #legal #casemanagement #analytics #customerexperiences
Stay tuned for more insights and follow up for future episodes!
29 min - đ„ 79 | ON THE SOCIETAL IMPACT OF HYPER-LOCALIZATION with PHILIPP WITZMANN (CEO OF NEBENAN.DE)
đ€ Talking about the platform nebenan.de, which connects neighbors in Germany to foster real-life interactions and community support, the platform emphasizes trust, local engagement and the need for social cohesion. The discussion also touches on the role of AI in moderating content and enhancing societal impact, with a vision for communities that are diverse, supportive, and connected.
Welcome to be inspired by the â â â â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â â â â by and with â â â â â â â Nadine Hohlfeldâ â â â â â â (Founder, Managing Owner & Brand Consultant at â â â â â â â MARKENFELD | NADINE HOHLFELDâ â â â â â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #governments
Stay tuned for more insights and follow up for future episodes!
30 min - đ„ 78 | ON COHESIVE SOUND BRANDING with CHARLES GADSDON (FOUNDER THE QE COMPANY)
đ€ Talking about the importance of integrating sound into brand identity, highlighting the role of sonic coding in enhancing brand recognition, the need for a cohesive audio strategy that aligns with visual branding and the potential of AI to streamline creative processes.
Welcome to be inspired by the â â â â â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â â â â â by and with â â â â â â â â Nadine Hohlfeldâ â â â â â â â (Founder, Managing Owner & Brand Consultant at â â â â â â â â MARKENFELD | NADINE HOHLFELDâ â â â â â â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #soundbrandig #innovation #audio #management #ai #artificialintelligence #sonic
30 min - đ„ 77 | ON AI-DRIVEN CHANGE with TOBIAS OERTEL (BRAND CONSULTANT ZUKUNFT ZWEI)
đ€ Talking about how AI can outperform traditional tasks while introducing new complexities for individuals and organizations, highlighting the importance of co-creation as a strategic tool to navigate these changes effectively and how digitalization has changed campaign strategies.
Welcome to be inspired by the â â â â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â â â â by and with â â â â â â â Nadine Hohlfeldâ â â â â â â (Founder, Managing Owner & Brand Consultant at â â â â â â â MARKENFELD | NADINE HOHLFELDâ â â â â â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #governments
Stay tuned for more insights and follow up for future episodes!
28 min - đ„ 76 | ON SUCCESSFUL AI IMPLEMENTATION with ELISABETH L'ORANGE (PARTNER AI & DATA DELOITTE)
đ€ Talking about the framework for a successful corporate AI implementation, the challenges of data management and compliance, the strategic importance of responsible AI practices in establishing brand authority, and the role of governments in supporting AI infrastructure to transform industries and job markets.
Welcome to be inspired by the â â â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â â â by and with â â â â â â Nadine Hohlfeldâ â â â â â (Founder, Managing Owner & Brand Consultant at â â â â â â MARKENFELD | NADINE HOHLFELDâ â â â â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #governments
Stay tuned for more insights and follow up for future episodes!
30 min - đ„ 75 | ON EXISTENTIAL MEGA TRENDS with NADINE HOHLFELD (FOUNDER, MD & BRAND CONSULTANT MARKENFELD)
đ€ Talking Points: More than ever and fueled by the accelerating technological advancements humans feel the need to express themselves whenever and through whatever medium they choose and share their identity with whomever they prefer. They want to be seen and understood and expect companies to literally read every wish from their eyes. With rising digitalization and virtualization of basically all areas of our lives, meaningful conversations and interactions become increasingly important.
Welcome to be inspired by the â â â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â â â by and with â â â â â â Nadine Hohlfeldâ â â â â â (Founder, Managing Owner & Brand Consultant at â â â â â â MARKENFELD | NADINE HOHLFELDâ â â â â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #gamification #innovation #agencides #communication #agile #Experiences #creativejourney
Stay tuned for more insights and follow up for future episodes!
5 min - đ„ 74 | ON CULTURE DRIVEN NARRATIVE EXPERIENCES with â â MIKE JOHN OTTO (INDEPENDENT EXECUTIVE CREATIVE DIRECTOR)
đ€ Talking about the impact of artificial intelligence on creative processes, the shift towards smaller, agile teams, the importance of integrating clients into the creative journey, and the future of immersive experiences.
Welcome to be inspired by the â â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â â by and with â â â â â Nadine Hohlfeldâ â â â â (Founder, Managing Owner & Brand Consultant at â â â â â MARKENFELD | NADINE HOHLFELDâ â â â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #gamification #innovation #agencides #communication #agile #Experiences #creativejourney
Stay tuned for more insights and follow up for future episodes!
30 min - đ„ 73 | ON CORPORATE SUSTAINABILITY with GABRIELE HĂSSIG (MD COMMS & SUSTAINABILITY PROCTER & GAMBLE DE)
đ€ Talking about the intersection of innovation and sustainability, how P&G Deutschland is leading the charge in transforming brand strategy to meet the demands of a changing world, from technological advancements in sustainable practices to the role of consumer brands in shaping a better tomorrow.
Welcome to be inspired by the â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â by and with â â â â Nadine Hohlfeldâ â â â (Founder, Managing Owner & Brand Consultant at â â â â MARKENFELD | NADINE HOHLFELDâ â â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #gamification #innovation #sustainability #communication #consumergoods #brands #future
Stay tuned for more insights and follow up for future episodes!
30 min - đ„ 72 | ON NEW LEARNING ENVIRONMENTS with PROF. DR. STEFAN DRETSCHER (MD DIGITAL BUSINESS INSTITUTE HfWU)
đ€ Talking about new academia, virtual classrooms, how digital platforms are meeting the needs of modern learners and how gamification and new technologies such as chatGPT are reshaping the learning environments.
Welcome to be inspired by the â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â by and with â â â Nadine Hohlfeldâ â â (Founder, Managing Owner & Brand Consultant at â â â MARKENFELD | NADINE HOHLFELDâ â â ).
#markenfeldpodcastâ â â â â â â Â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â Â â â â â â â â #joyfulcreationâ â â â â â â Â â â â â â â â #technologyâ â â â â â â Â â â â â â â #consulting #brandstrategy #gamification #innovation #digitallearning #chatGPT #academia
Stay tuned for more insights and follow up for future episodes!
30 min - đ„ 71 | ON MARKETING TRENDS & NEW DATA with RALF STRAUSS (MANAGING PARTNER MARKETING TECHLAB & MONITOR)
đ€ Talking about the transformative world of data-driven marketing and customer interactions, the role of data in understanding customer behavior and preferences, how hyper-personalization is reshaping customer experiences and the importance of marketing-mix-management.
Welcome to be inspired by the â â â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â â â by and with â â â â Nadine Hohlfeldâ â â â (Founder, Managing Owner & Brand Consultant at â â â â MARKENFELD | NADINE HOHLFELDâ â â â ).
ï»ż #markenfeldpodcastâ â â â â â â  â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â  â â â â â â â #joyfulcreationâ â â â â â â  â â â â â â â #technologyâ â â â â â â  â â â â â â #consulting #datamanagement #hyperpersonalization #Sustainability #Innovation #smartcities #businesstransformation
Set your alert for more insights and follow up for future episodes on â Spotifyâ , â Appleâ , â Amazonâ , â RTL Groupâ & Co.!
30 min
About MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION
From the publisher's feed
đ€ Welcome to be inspired by the â â MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTIONâ â on point with â â NADINE HOHLFELDâ â (Founder, Managing Owner & Brand Consultant at â â MARKENFELDâ â ) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions.
â #markenfeldpodcastâ â â â â â â â Â â â â â â â â â #onpointwithnadinehohlfeldâ â â â â â â â Â â â â â â â â â #joyfulcreationâ â â â â â â â Â â â â â â â â â #technologyâ â â â â â â â Â â â â â â â â #consultingâ â #brandstrategyâ #creativity #insights #trends #innovation #ai