MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

By MARKENFELD | NADINE HOHLFELDBusiness
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MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION episodes

  • đŸ”„ đŸŽ™ïž 1 | NADINE HOHLFELD | MARKENFELD zu Gast bei PSYCHOLOGIE, DIE VERKAUFT

    đŸ”„ đŸŽ™ïž SoundBite 1 | Mein neuestes Interview zur Strahlkraft von Marken zu Gast bei ⁠⁠psychologie, die verkauft. 🎧 Listen-In and Enjoy: đŸŽ€ Einsatz von KI Tools in der Markenberatung


    ⏩ Von der EinfĂŒhrung in die Markenberatung bis hin zum Aufbau ganzer Marken VerfĂŒhrungswelten, die nicht nur verkaufen, sondern langfristig Zukunft co-creieren. Das gesamte Interview findet Ihr auf Apple, Amazon Music, Spotify & Co.: https://lnkd.in/eqXFEn49

    Folgt gerne auch MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by & with Nadine Hohlfeld. fĂŒr weitere spannende News.

    #markenfeld #podcast #onpointwithnadinehohlfeld #marken #interview

    1 min
  • đŸ”„ MARKENFELD | NADINE HOHLFELD zu Gast bei MATTHIAS BUHLMANN | PSYCHOLOGIE, DIE VERKAUFT

    đŸ”„ đŸŽ™ïž Mein neuestes Interview zur Strahlkraft von Marken zu Gast bei Matthias Bullmahn | Sales Psychology. ⏩ Von der EinfĂŒhrung in die Markenberatung bis hin zum Aufbau ganzer Marken VerfĂŒhrungswelten, die nicht nur verkaufen, sondern langfristig Zukunft co-creieren. 🎧 Listen-In and Enjoy: https://lnkd.in/eymhUUjz

    Spannende Insights zu:

    đŸŽ€ EinfĂŒhrung in die faszinierende Welt der Markenberatung

    đŸŽ€ Vorstellung meiner Markenberatung MARKENFELD | NADINE HOHLFELD

    đŸŽ€ Vorstellung meines neuesten Projekts RADIATE | SMART BRANDING und weitere spannende Use Cases

    đŸŽ€ Die Bedeutung von MarkenidentitĂ€t und relevante Strategien zur Markenentwicklung

    đŸŽ€ Einsatz von KI Tools in der Markenberatung

    đŸŽ€ Praktische Tipps fĂŒr Start ups

    đŸŽ€ Zukunft der Markenentwicklung

    đŸŽ€ Echtzeit KundenbedĂŒrfnisse und Hyperpersonalisierung

    đŸŽ€ Politisches Branding und Politiker als Markenbotschafter

    đŸŽ€ Dynamische Kommunikation in der Politik

    đŸŽ€ Herausforderungen von Parteien wie der SPD und die Notwendigkeit zur Neuausrichtung

    đŸŽ€ Innovative AnsĂ€tze fĂŒr politische Markenarbeit

    đŸŽ€ und so viel mehr

    1 hr 18 min
  • đŸ”„ 88 | ON CUTTING-EDGE FUNNEL STRATEGIES with JEFF WENBERG (DIRECTOR MARKETING THE WEALTHY PRACTITIONER)

    đŸŽ€ Talking about mastering the modern sales funnel, how brands captivate audiences at every stage - from awareness to post-purchase loyalty, why understanding your target groups' true desires and leveraging emerging technologies like AI, augmented reality, and hyper-personalization turn casual brand engagement into customer loyalty.


    Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel


    Stay tuned for more insights and follow up for future episodes!


    30 min
  • đŸ”„ 87 | ON EMERGING MARKETING TECHNOLOGY with BJÖRN RADDE (SR. DIRECTOR GLOBAL DIGITAL EXPERIENCES QUADIENT)

    đŸŽ€ Talking about the transformative role of agentic AI in marketing, emphasizing its potential to automate workflows and enhance customer interactions, the integration of AI, IoT, and augmented reality to create personalized and efficient customer experiences, and the importance of predictive analytics in the evolving landscape of search and discovery technologies.


    Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual


    Stay tuned for more insights and follow up for future episodes!


    30 min
  • đŸ”„ 86 | ON REVOLUTIONIZING DATA STORAGE with MURPHY JOHN (CHIEF GROWTH OFFICER STORX NETWORK)

    đŸŽ€ Talking about how StorX Network is revolutionizing data storage with its decentralized cloud platform, offering enhanced security and privacy by encrypting data on user devices and distributing it across thousands of nodes, making it an attractive option for businesses seeking scalable, cost-effective storage solutions.


    Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual


    Stay tuned for more insights and follow up for future episodes!


    29 min
  • đŸ”„ 85 | ON STORYTELLING IN PRIVATE EQUITY with MARC RUST (MANAGING DIRECTOR OF CONSEQUENTLY CREATIVE)

    đŸŽ€ Talking about the changing landscape of private equity, emphasizing the value creating role of brand storytelling, emotional connections, and technological agility. 

    Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation


    Stay tuned for more insights and follow up for future episodes!

    30 min
  • đŸ”„ 84 | ON WICKED MARKETING ATTRIBUTION with SCOTT DESGROSSEILLIERS (CEO WICKED REPORTS)

    đŸŽ€ Talking about the intricacies of marketing attribution, the importance of accurate measurement strategies, the potential savings from effective attribution, and the future of marketing technology. How brands can leverage attribution to optimize marketing strategies, enhance customer retention and the challenges of integrating AI with marketing data to automate digital marketing.


    Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #marketingautomation #marketingattribution


    Stay tuned for more insights and follow up for future episodes!

    30 min
  • đŸ”„ 83 | ON UNDERSTANDING CONSUMER EMOTIONS with JAMES WARREN (CEO SHARE YOUR STORIES)

    đŸŽ€ Talking about the power of storytelling in understanding consumer emotions and behavior, highlighting the potential of AI in market research. The conversation emphasizes the importance of emotional data in predicting future consumer trends and the need for brands to focus on the 'why' behind consumer actions, underscoring the critical role of empathy in shaping future brand experiences.


    Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #emotions #storytelling #marketresearch


    Stay tuned for more insights and follow up for future episodes!

    30 min
  • đŸ”„ 82 | ON EXPLORING WEB3 TECHNOLOGIES with ANJA GRUNDBÖCK (FOUNDER NEW WORLD GUARDIANS)

    đŸŽ€ Talking about the intersection of Web3 technologies, the Metaverse, and artificial intelligence. Sharing insights into the evolving landscape of digital fashion, NFTs, and the potential of these technologies to transform business models and consumer experiences. 


    Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #web3 #nfts #digitalfashion #metaverse


    Stay tuned for more insights and follow up for future episodes!


    30 min
  • đŸ”„ 81 | ON DEFENDING CYBER ATTACKS with CORDELL ROBINSON (CEO BROWNSTONE CONSULTING)

    đŸŽ€ Talking about the growing importance of cybersecurity, how to protect networks from intruders, malware and misuse, strategies how to defend data breaches, AI-assisted attacks or zero day exploits as well as the future of mobile security.


    Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #cybersecurity #dataprotection #analytics #customerexperiences


    Stay tuned for more insights and follow up for future episodes!

    30 min

About MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

From the publisher's feed

đŸŽ€ Welcome to be inspired by the ⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠ on point with ⁠⁠NADINE HOHLFELD⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠MARKENFELD⁠⁠) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions.